ExCom 2016 Gives Actionable Customer Insights

ExCom 2016 Gives Actionable Customer Insights

If you want to learn how technology is fundamentally changing the way your customers and business relate, you must not miss this!

ExCom 2016 explores technology and how it affects the relationship between businesses and their customers in a one day event packed with experts. The conference happens March 17, 2016 on the campus of Georgia State University in Atlanta. The event is free with breakfast and lunch provided on a first-come first-serve basis.

ExCom 2016 will examine how technology and changing expectations must fundamentally affect your small business — and what you can do about it. The conference includes numerous sessions led by respected thought leaders in customer relations management (CRM), customer experience and ecommerce. Sponsor support has made possible the free admission for the event. But those interested in attending must register no later than Wednesday, March 16.

Registered guests who attend qualify for a chance to win a ticket to a VIP suite at the Atlanta Hawks/Denver Nuggets game, which takes place after the conference at the Philips Arena. There are other giveaway items such as an Amazon Echo.

Here’s a breakdown of a few of the sessions:

Using the 3 Cs to Create Great Experiences for 13 Million Customers

In this session, participants will explore the three Cs for creating great customer experience.  These are content, context and community. The session will be chaired by GoDaddy Editor-in-Chief Shawn Pfunder, who will share a variety of the strategies and tactics the company currently uses to increase customer engagement using the three Cs.

Making the Transition to a Service-first, Mobile-first Organization

Freshdesk is already well-known as a provider of cloud-based customer support solutions. So, in this session, Freshdesk president Dilawar Syed will share his thoughts about why it’s critical for companies to build a service-centric model for customer interaction from the smartphone out.

The Subscription Business – Small Business Journeys to $1M in Annual Recurring Revenue

In this session, Small Business Trends CEO and publisher Anita Campbell will moderate a discussion with two entrepreneurs who know the subscription model well. Rohan Gilkes of WetShaveClub.com turned his $4,000 investment into $350,000 in revenues and grew his customer base from 12 to 1,500 monthly subscribers in less than a year. Sangram Vajre of SaaS platform Terminus hit $1 million in annual recurring revenue (ARR) in nine months.  The two will discuss the tools, strategies and tactics used to create successful subscription-based businesses.

Other topics of discussion at the conference will include:

  • Real Sports: The Link Between Fans and Brands
  • How Used Car Vending Machines Are Disrupting the Way You Buy Used Cars
  • What Role Should Automation Play in Building Customer-Centric Businesses?
  • Customer Engagement Isn’t CRM, But…
  • How IoT Accelerates Customer Expectations & Disrupt Companies Who Can’t Keep Up.

Who: Event organized by Brent Leary, Partner at CRM Essentials and organizer of the Social Business Atlanta conference and John Lawson of ColderICE Media.
What: ExCom 2016 – Actionable Insights for Customer Experience & Commerce

When: Thursday March 17, 2016 8:30am — 4:30pm EST

Where: Georgia State University Student Center Ballroom, 55 Gilmer Street, Atlanta, GA 30303


Image: ExCom 2016

JoAnn McFarland JoAnn McFarland is a Staff Writer for Small Business Trends. She covers breaking news such as new product announcements, government policy, acquisitions and other industry developments. She is a published author and comes from a family-business background.