Google Analytics: One Terrifying Little Dot

Google Analytics: One Terrifying Little Dot

I’m in Google Analytics fairly often. I’m no statistician, but I like to think that I know my way around a graph.

So one morning as my coffee is brewing I’m looking over my stats when I’m presented with a single dot. One little confusing, inexplicable, terrifying little dot.

I swear to you I spent 20 minutes trying to figure out if my site was down, if my computer was on the fritz, if all civilization had crumbled overnight…

And then I noticed that I’d mistakenly set the dates for one day instead of one month as I’d intended. I breathed a sigh of relief, climbed upstairs for some coffee, and, when my heart rate had returned to normal, jotted down the above cartoon.

Note to readers: coffee first, then Analytics.

Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website,