Google vs Microsoft — It Is Not That Easy


Business Technology RadioAs soon as Google made the announcement about its enhanced Google Apps offering, the phrase “Microsoft Office killer” started being bandied about.

However, I think the rumors of Microsoft Office’s demise at the hands of Google are greatly exaggerated, to paraphrase Mark Twain.

Google Apps is an online offering consisting of word processing, spreadsheet, email and other goodies. Google Apps is viewed as competing with Microsoft’s desktop Office suite (Word, Excel, Outlook).

As excellent as Google is with search, it’s just not realistic to think it can supplant Microsoft’s position in the desktop. Even if Google’s Apps offering were at the functional level of Office (it’s not), Microsoft has 450 million Office users worldwide — that many users are not switching to anything very fast.

Last week Brent Leary, Host of Business Technology Radio, invited me to talk about this topic in a short guest stint.

Go here to listen to the segment where I and some others weigh in on the Google versus Microsoft topic. (Our comments are contained in a show featuring Fabio Rosati, CEO of Elance.com, talking about online outsourcing.)


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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.