How Different is Your Small Business?

No matter what your business, you will need to distinguish yourself. You can’t produce the same product or the same service as everyone else. You can’t have the same business model or the same company culture. Here are some thoughts about doing things differently in your business.

Tips & Trends

How to set yourself apart. Sometimes being different can be a habit with the best small businesses and entrepreneurs. And that can even extend to the name you give your conference room. eVenues Blog

Telling your business story. An important part of distinguishing yourself from the competition is the ability to quickly and concisely tell your story. Make what sets you apart the focus. Entrepreneur


Boosting creativity in your company. There are a variety of ways to increase creativity in your small to medium sized business, a sure way of setting your company apart. Check out the unusual lengths to which one business went to develop a creative environment. WSJ

Getting your customers involved. From going green to other projects aimed at making a difference, customers are often more eager than most businesses realize to take part. Customers will also be more supportive of initiatives that let your company’s values shine through. Small Business Trends


How to gain social intelligence. Penelope uses a trip to LegoLand as springboard for a discussion on the importance of social intelligence. You may not agree with all the conclusions drawn here, but thinking about these insights could make you a better entrepreneur. Penelope Trunk Blog

A product that stands apart. Figuring out what kind of product or service will appeal to your customers is the major challenge of entrepreneurship. In Web products, for example, performance generally beats features. What is most important to the customers you serve? Instigator Blog


The inherent value of leadership. Entrepreneurs are leaders, whether they like to think of themselves this way or not. And, in case you’re uncomfortable with the label, here’s one post on why leadership still works. Darren Barefoot

A new look at how you do business. “Businesses aren’t built on popularity,” blogger Tommy Walker reminds us. Whether you use blogging or some other kind of marketing, business is really about solving a problem for your customer. Remarkablogger

Final Thoughts

Make it easy for your customers. Fred Wilson maintains getting customers to pay is not so hard, if you make it easy for them to consume your products and services. How can you make things simpler for your customers? A VC

The next big thing! The world may keep on changing, but that’s great news for entrepreneurs. Why? Because it means a world of infinite possibilities where the next new thing is just around the corner. Will your business create it? Blog Maverick


Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.

3 Reactions
  1. Hey Thanks for the Mention! What a great roundup of excellent articles 🙂

  2. Very informative articles. Thanks for the information.

  3. Excellent article it was really helpful.. thanks for sharing it.. Yeah No matter what your business is just need do with 100% effort with work u had..Thanks once again..

    Sowrabh sharma “sab”