How “Express with Firefly” Boosts Small Business Content Creation


Adobe has taken another giant leap in simplifying content creation for businesses with the all-new Adobe Express with Firefly, a generative AI tool now globally available for desktop web users.

What’s New?

Adobe Express’s latest edition is pioneering with its AI-first approach. Adobe Firefly’s generative AI capabilities transform creative expression, making it quick and effortless for users of all skill levels. This means small business owners can now easily design standout content, be it social media posts, engaging videos, striking images, or captivating PDF layouts.

Why is it Crucial for Small Businesses?

  1. Versatility: From enhancing images, laying out designs, and creating social video content to even editing PDFs, the new Express promises efficiency. Given the diverse content needs of a small business, having a versatile tool like Express is invaluable.
  2. Global Reach: The Firefly generative AI now supports over 100 languages, empowering businesses to create high-quality content tailored to different audiences worldwide.
  3. Integration: Small businesses using other Adobe tools like Photoshop and Illustrator can easily sync and incorporate assets into Express, ensuring brand consistency.
  4. Time-saving: Repetitive tasks can consume a considerable chunk of time. As Prudential Financial’s VP, Bridget Esposito, mentioned, Adobe Express allows teams to skip such tasks, focusing on high-impact work.

Innovations to Look Out For

  • All-in-one Editor: The possibilities are vast, from designing catchy content for platforms like Instagram and TikTok to generating custom images with Firefly using text prompts.
  • Deep Workflows with Creative Cloud: This facilitates an effortless transition between Photoshop, Illustrator, and Express.
  • Vast Content Collection: With nearly 200 million assets, including video and design templates, Adobe Stock images, and thousands of fonts, the creative canvas just got broader.
  • Real-time Collaboration: Co-editing and review/commenting features speed up the creation process, allowing teams to work together efficiently.

How Does This Benefit Small Businesses Specifically?

For small and medium business owners, the importance of brand visibility in the digital sphere is paramount. Tools like Adobe Express provide a solution that’s both powerful and user-friendly. The integration of Express into enterprises also means that branding remains consistent and impactful. Furthermore, with over 56 million students and educators worldwide having access to Express, businesses can also expect fresher, innovative content from young interns or new hires.

Adobe’s all-new Express with Firefly is a game-changer for small businesses. The tool simplifies content creation and ensures that the content stands out in the digital space. With its advanced features and integrations, it’s a must-have for every small business looking to make a significant digital impact.

Image: Adobe



Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.