How Social Media Helps Your Small Business

Social media is just one of the tools that can help you build a successful small business, but it is an important one. In the first post of this small business roundup, we look at what a recent survey says about the ability of social media to drive your business. Be sure to check out this and other small business resources and info in our latest small business news update.

Social Trends

How social media can help your small business. If you have any doubts about the effectiveness of social media as a tool for marketing, you will definitely want to read this brief report. The correlation between social media tools and new leads for your business is compelling. BtoB

What’s up with your Klout score? Or to be more exact, what does your Klout score really mean? The tool helps measure social influence, but how effective is it when actually measuring your impact. Here are some thoughts from Sherryl Perry. Hope they’re helpful in your efforts. Keep Up with the Web

Boosting your Twitter exposure. Small business owners are well aware of the power of Twitter to reach customers and network with business associates. But how do you expand the exposure of your Twitter account to make sure you get the impact you need? Traffic Generation Cafe

SEO How-to

Important myths about SEO. Here are some things we think you need to know about getting your small business visible on the Internet. Actually, this post involves tips often repeated about making your small business Website more attractive to search engines that may not always be true. SiteProNews

Dealing with the latest Google updates. There’s been another change at Google. How will it affect your online business? Here are some things you should know about the changes the search engine has implemented and what they mean. Search engine optimization is important to every online business. FamousBloggers


What is the answer to unemployment? Joel Libava suggests that it is business ownership, specifically the ownership of a franchise. But let’s face it, whether you’re launching a franchise or some other kind of business, startup can be one option to those who have difficulty re-entering the job market. The Franchise King

What “little bets” are you making? Chances must be taken in every business. The important thing, of course, is to take the right chances, ones that lead to real results. Here are stories of three executives who did. Open Forum

Investment & Strategy

Winning over angel investors. Small business owners are always looking for ways to fund their startups and expansions. Working with an angel investor is one option depending upon your small business’s needs. Here are some thoughts about how to attract angels for your business. Startup Professionals Musings

Cybersquatters threaten online business large and small. Registering of domain names closely resembling established brands can allow squatters to siphon off large amounts of traffic including searchers who might mistype a domain name when searching online. It is a growing problem even for companies the size of Google and Facebook. For smaller companies, it could be an even bigger challenge. Bloomberg Businessweek

Why you need to define success. Success means different things to different people, obviously, but, when trying to create a business, it’s important to know what success means for you. A successful business will be different for every business owner too. What will your version of success look like? The Solopreneur Life

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.