How to Grow in Your Small Business

You need the right approach to grow successfully in your small business today. Fortunately, there are plenty of people who have traveled this way before and can give you advice about your journey. We’ve gathered some of the more important points below and hope they help you make progress in your company.

Career Growth & Bootstrapping

Moving up in a small business. If you think big corporations are the only place with room to grow, think again. Small businesses can also offer a great opportunity to advance with the right set of skills. Do you work in a small business with advancement opportunities? Glassdoor Blog

Bootstrapping mistakes that can crush you. If you’re bootstrapping your startup, you’re in good company. Launching a business without outside funding has advantages, but watch out for missteps that could finish you. 21Times

Marketing & Teamwork

Growing through segmentation. Growing your market doesn’t simply entail finding more and more customers. It might mean finding out the categories into which your existing customers already fit. M4B Marketing

The science of teamwork. If it seems challenging putting together your small business team, that’s because it is. Where do you start when creating a team for your small business or startup? How do you know you’re on the right track? Harvard Business Review

Outside the Comfort Zone

Lessons in growth from MTV. Stop preaching to the choir. If you really want to increase the number of  people in your network or community or want to reach potential customers who don’t currently come to you, focus on the people outside your group first. Fast Company

Stop making excuses! If you really want to get ahead, stop taking the safe and easy path. In your business or in your life, there’s something to be said for the riskier road. Excuses may be your way of trying to pick the safest choice. But is that always the right one? Respectfully Disobedient

Customer Service & Social Media

Serve your way to success. When seeking to expand your market, don’t forget the obvious. Word of mouth campaigns can start with a few enthusiastic customers and spread like wildfire. Don’t underestimate the value of some great customer service to get things going. Smart Business Guide

Getting social for success. It’s no secret that social media has been important for small businesses in recent years. Prepare for this to be even more true moving forward. Here are some of the reasons why. WebMaster-Success

Tech & Tenacity

Tech/IT critical for growth. Two small business owners discover the importance of tech and IT support in general, even in a business that doesn’t center on technology. It’s a cautionary tale about the need for tech audits as your business grows. You’re the Boss

Growing a kick-ass business. Entrepreneur Marie Forleo talks about growing a small business into a brand and about the things every small business owner must be ready to do along the way.

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.