How to Spot Technology Trends

A common question is: “How do you spot trends in the marketplace?”  Well, it’s hardly an exact science — actually not a science at all, but more of an art form.

It involves keeping your ear close to the ground … looking at a variety of sources for small bits of data and anecdotal evidence of what is taking place. Then you have to separate out the noise from the valuable signals.

Over at the MidMarket Innovators site I have a post up that outlines two ways to track trends in information technology.  One of them involves using a Job Trends tool at

“For instance, at Simply, a search engine for jobs, you can use the Trends tool to map out employment trends for various terms. I chose an IT concept that is growing in popularity over the past year: cloud computing. I wanted to see whether cloud computing is just a trendy term, or is actually growing as an IT architecture and deployment strategy.

As you can see, jobs requiring skills in cloud computing are up 224,337% since August of 2007 (as of this writing). That’s a large jump – evidence that organizations are staffing up for cloud computing.

Is a tool like the Employment Trends tool a definitive answer? No, of course not. It’s just one small bit of information.”

I also discuss using survey data. Read the whole thing: Are You Keeping Up with IT Trends in the Marketplace?

Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.