How to Start a Cleaning Business


How to Start a Cleaning Business

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If you’re contemplating how to start a cleaning business and have the enthusiasm for transforming spaces into sparkling clean environments, this guide is tailor-made for you.

The cleaning industry, employing over 3 million workers in the U.S. and offering an average wage of $27,030, presents a fertile ground for entrepreneurial success. This article will walk you through the essential steps to launch and grow your cleaning business, from conducting market research to stocking up on supplies.

How to Start a Cleaning Business

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Here’s some essential steps for starting your very own cleaning business. 

  • Determine the Need
  • Pick a Niche
  • Pick a Good Name
  • Get The Proper Licenses
  • Advertise On the Cheap
  • Stock Up On Supplies

Determine the Need

Embarking on your cleaning business journey starts with a thorough market analysis. Conduct local surveys, research online forums, and engage in conversations with potential clients to understand their cleaning needs.

Analyze the existing cleaning services in your area to identify gaps you can fill. Consider the size of your town or city and its demographic makeup to tailor your services accordingly.

Starting part-time allows you to test the waters, gather feedback, and incrementally scale your operations based on demand.

Conducting effective market research is pivotal in understanding the demand for your cleaning services. Here’s how to do it:

  • Local Surveys: Distribute surveys in your community to gauge interest in different types of cleaning services.
  • Online Research: Utilize online tools and platforms to analyze search trends and interests related to cleaning services.
  • Competitor Analysis: Study local competitors to identify their strengths and weaknesses. Look for services they don’t offer that you can provide.
  • Demographic Study: Understand the age, income level, and lifestyle of potential clients to tailor your services.

Pick a Niche

If you live in a bigger town, you can start deciding where you want to clean based on what’s there.  If you’re willing to take on a few helpers there’s commercial cleaning which can include banks and even schools.   You can even get into specialty cleaning for things like sporting goods if you get the right kind of washing machine and other equipment.

Having an established cleaning market to choose from gives you another option.

“If you want to keep your day job, think about purchasing a cleaning franchise first to learn the business before branching out on your own,” says Dave Bonnemort, Regional Director and Master Franchise Owner of a Utah-based commercial cleaning company Anago of Utah

Choosing a specific niche helps in targeting the right audience and standing out:

  • Residential vs. Commercial: Decide whether your focus is on private homes or business establishments.
  • Specialized Services: Consider unique niches like eco-friendly cleaning, carpet cleaning, or window washing.
  • Community Needs: Tailor your services based on the specific needs and preferences of your local community.

Pick a Good Name

Cleaning Business

It doesn’t really matter whether you want to go big or small, you need to have a good name that people remember. You should include the niche you’ve chosen in the company name so people know what you do right away. For example: Home Cleaning Services tells the whole story.

A memorable name can significantly impact your brand identity:

  • Brainstorming: Host a brainstorming session to come up with creative names.
  • Feedback: Get feedback on your shortlisted names from potential customers or mentors.
  • Online Availability: Check domain name availability and social media handles to ensure online consistency.

Get The Proper Licenses

Find out what you need to get started from your local municipality. Once you’ve got the local and state regulations set, you can check here to see if there are any federal guidelines. 

Securing the right licenses is crucial for credibility and legal operation:

  • Local Business Licenses: Check with your city or county office for necessary local business licenses.
  • Insurance: Ensure to get liability insurance to protect your business and your clients.
  • Health and Safety Compliance: Stay updated with health and safety regulations relevant to cleaning services.

Advertise On the Cheap

It’s likely you won’t have a lot of money to start out with, so advertising on budget can mean mixing and matching old and new media. Creating a website and taking advantage of social media is a good idea. Flyers and ads in local newspapers for a small start-up can point to your online presence. 

“Brand your vehicle and pass out your business card to friends, family and acquaintances but keep in mind to stay on budget and try to find the balance between money spent on advertising and income. Invest smart and it will pay out,” says Arthur Harris from Carpet Cleaning Experts Melbourne. 

Budget-friendly advertising strategies can be effective:

  • Social Media Marketing: Create engaging content on platforms like Facebook and Instagram.
  • Local Partnerships: Collaborate with local businesses for mutual promotion.
  • SEO for Local Visibility: Optimize your website for local search terms to attract nearby clients.

Cleaning Business

Stock Up On Supplies

If you’re starting out small you’ll need to buy a good vacuum cleaner with the right attachments. White cloth rags and paper towels are other staples and you can’t forget toilet bowl cleaner and a good brush. A broom, dust pan and a dry mop will get you started.

When possible, buy supplies in bulk so you’ll never run out on the job. 

Remember “green” businesses are popular and you’ll want to stock up on supplies that aren’t toxic and good for the environment.

Having the right supplies is key to efficient service delivery:

  • Quality vs. Cost: Balance between high-quality supplies and cost-effectiveness.
  • Supplier Relationships: Build relationships with suppliers for better deals and reliable supply.
  • Inventory Management: Keep track of your inventory to avoid overstocking or running out of essential items.

Starting a Cleaning Business: A Lucrative Venture for the Industrious

Cleaning Business

Steps to Start a Cleaning BusinessDescription
Determine the NeedAssess the demand for cleaning services in your local area. Start with residential cleaning through word-of-mouth referrals to gauge viability. Consider part-time work initially. Explore potential clients in banquet halls, convenience stores, and among friends.
Pick a NicheIn larger towns or cities, explore different cleaning niches. Offer commercial cleaning services for banks and schools by hiring helpers. Specialize in specific types of cleaning like sporting goods or specialized equipment to stand out from competitors.
Pick a Good NameChoose a memorable and descriptive business name, incorporating the chosen niche. A name like "Home Cleaning Services" clearly conveys your specialty and improves brand recall.
Get The Proper LicensesEnsure compliance with local, state, and federal regulations. Obtain necessary licenses to operate your cleaning business legally. Consult with the local municipality for specific requirements.
Advertise On the CheapEmploy cost-effective advertising strategies with a limited budget. Build a website, use social media, distribute flyers, and place ads in local newspapers. Utilize word-of-mouth referrals through vehicle branding and business cards.
Stock Up On SuppliesInvest in essential cleaning supplies like a high-quality vacuum cleaner, white cloth rags, paper towels, toilet bowl cleaner, and brushes. Purchase in bulk to avoid running out during jobs. Offer "green" and eco-friendly cleaning products.

 

Starting a Cleaning Business: Next Steps

Viability and Growth

Starting with residential cleaning and gradually expanding to commercial spaces allows you to test and grow your business steadily.

Expanding your cleaning business requires strategic planning for sustained growth:

  • Market Analysis: Continually assess the market demand for both residential and commercial cleaning. Identify emerging trends and adapt your services accordingly.
  • Service Diversification: Gradually introduce additional services like deep cleaning, eco-friendly options, or specialized cleaning for certain businesses.
  • Customer Feedback: Regularly collect and analyze feedback from clients to improve your services and understand new market needs.
  • Scalability Plans: Develop plans for scaling your business, such as hiring additional staff, investing in more advanced equipment, or expanding to new locations.

Branding and Compliance

Choosing a descriptive business name and obtaining necessary licenses lays a strong foundation for your business, fostering trust and recognition among clients.

Establishing a strong brand and ensuring compliance are vital:

  • Brand Identity: Develop a compelling brand identity that reflects your business values and appeals to your target market. This includes a professional logo, business cards, and uniforms.
  • Legal Compliance: Stay abreast of legal requirements, including any changes in regulations that might affect your business operations.
  • Insurance Coverage: Ensure you have comprehensive insurance coverage to protect your business and employees against potential liabilities.
  • Professional Certification: Consider obtaining professional certifications in the cleaning industry to enhance your credibility and attract more clients.

Marketing and Supply Management

Balancing cost-effective advertising strategies with the smart stocking of supplies ensures your business is well-equipped and well-known in your target market.

Effective marketing and efficient supply management are key to business success:

  • Digital Marketing: Leverage digital marketing techniques like search engine optimization (SEO), content marketing, and email campaigns to reach a wider audience.
  • Community Engagement: Participate in local events and community activities to build brand awareness and network with potential clients.
  • Supply Chain Efficiency: Implement an efficient inventory management system to track supplies usage and replenish stock timely to avoid disruptions.
  • Supplier Negotiations: Negotiate with suppliers for better pricing or bulk discounts to reduce operational costs.

Embarking on Your Cleaning Business Journey

By following these structured steps and dedicating yourself to providing exceptional services, your cleaning business can flourish in this dynamic and rewarding industry.

Launching and growing your cleaning business involves dedication and strategic actions:

  • Continuous Learning: Stay informed about industry trends, cleaning techniques, and business management practices.
  • Quality Service Delivery: Focus on delivering high-quality services consistently to build a loyal client base.
  • Adaptability: Be ready to adapt your business strategies to changing market conditions or client requirements.
  • Networking and Partnerships: Build a network with other business owners and look for partnership opportunities that can lead to business growth.

Ultimately, the success of your cleaning business hinges on your dedication to providing exceptional service and your ability to adapt and grow in a competitive market.

By following these steps and committing to high-quality standards, you can navigate the challenges and opportunities of the cleaning industry, turning your business aspirations into a profitable and rewarding reality.

Photo via Shutterstock


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Rob Starr Rob Starr is a staff writer for Small Business Trends and has been a member of the team for 7 years. He is a graduate of Ryerson University in Toronto with a Bachelor of Journalism degree. His print credentials include employment with various Toronto area newspapers and three works of fiction: The Apple Lady (2004), Creekwater (2006) and Sophistry By Degrees (2008) published by Stonegarden Press In California.

3 Reactions
  1. Jennifer Williams

    I’m trying to get started in the cleaning business…. Any tips on finding customers???

  2. I agree with you that people who plan to start a cleaning business must select their target market so they’d be able to brand their specialty. You’re also right about the importance of including their niche when it comes to choosing a company name. Anyways, if I were to run this type of business, I’d make sure to work with a legit cleaning equipment supplier.

  3. I also agree with the information you have here. Anyway, I would like to share these steps in order for you to be successful once you venture into the cleaning business:

    1. Offer Personalized Service and Fair Prices. Spend some time giving free estimates.
    2. Manage Your Time Carefully. To be a success, you need to fill up your schedule.
    3. Find Your Niche.
    4. Use Quality Products.
    5. Treat Your Employees Well.
    6. Spend Time on Marketing.
    7. Focus on the Business Aspect.

    Hope this can help you caused it helps me a lot. Thanks!

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