How to Start a Drink Company


The vast and varied beverage industry presents ample opportunities for budding entrepreneurs. If you’ve ever pondered the idea of launching your own beverage company, you’re in the right place. In this guide, we’ll break down the methodical steps required to set your drink company on the path to success. From ideation to distribution, every detail matters.

As you navigate the complexities of the market, this article will serve as your trusted resource, offering valuable insights and expert advice on how to start a drink company.

So, with this step-by-step guide, whether you envision a boutique organic juice line or a game-changing soft drink, let’s set the foundation for starting a successful drink company.

Understanding the Beverage Industry

Before you consider whether to start a beverage company, it’s crucial to understand the landscape of the beverage industry. Delving into the industry’s scope, growth potential, and future trends can offer invaluable insights for aspiring entrepreneurs.

1. Industry Scope:

The vast beverage industry encompasses many categories, from soft and alcoholic beverages to energy drinks, bottled water, teas, coffees, and more. According to the Beverage Marketing Corporation, the total volume of the U.S. beverage market was approximately 36 billion gallons in 2022, demonstrating the vastness of this industry.

2. Growth Potential:

Though certain segments like carbonated soft drinks have observed a slowdown, other sectors, especially those focused on health and wellness, have seen a surge. As per the Grand View Research Report 2020, the global functional drinks market was valued at USD 204.8 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 7.1% from 2023 to 2030.

3. Future Trends:

Consumer preferences are shifting towards healthier, more sustainable, and personalized beverages. Trends suggest a growing demand for:

  • Low and No-Alcohol Drinks: As consumers become more health-conscious, there’s an increasing inclination towards low-alcohol or alcohol-free beverages.
  • Functional Beverages: Health drinks infused with natural herbs, vitamins, or probiotics are gaining traction for their added health benefits.
  • Sustainability: Eco-friendly packaging and sourcing of ingredients are becoming vital decision-making factors for consumers when evaluating beverage products.

Furthermore, the rise of digital platforms and e-commerce has opened new avenues for beverage companies to reach their target audience, facilitating direct-to-consumer models and fostering brand loyalty.

Exploring the Different Types of Drinks On the Market

The beverage market is as diverse as it is expansive. From timeless classics to innovative concoctions, the array of choices available to consumers is truly remarkable. To grasp the breadth and depth of options, let’s delve into the main categories of drinks that are currently on shelves:

  • Soft Drinks (or Sodas): These carbonated beverages have long been favorites worldwide. Popular brands like Coca-Cola and Pepsi dominate this segment. Still, there’s also a variety of flavors, from root beer to orange soda and even artisanal craft sodas made with natural ingredients.
  • Energy Drinks: Designed to give the consumer an energy boost, these drinks contain caffeine, taurine, and B vitamins. Brands like Red Bull and Monster are leaders in this space. Over the years, there has also been a rise in organic and natural energy drinks have also increased, including natural ingredients without artificial additives.
  • Health and Wellness Drinks:
    • Functional Beverages: These drinks offer health benefits beyond basic nutrition. They may be fortified with vitamins, minerals, and other beneficial compounds. Think kombucha with its probiotics or beverages with added collagen for skin health.
    • Sports Drinks: Tailored for athletes and fitness enthusiasts, these rehydration solutions, like Gatorade or Powerade, replenish electrolytes lost during physical activity.
    • Herbal and Detox Teas: These are made with a blend of herbs and other ingredients known for their detoxifying and health-enhancing properties.
  • Juices: From traditional orange and apple juices to cold-pressed green juices, this category has something for everyone. There’s a growing trend towards blends that include superfoods, antioxidants, and other health-boosting ingredients.
  • Non-Dairy Milk and Plant-Based Drinks: With lactose intolerance and more consumers shifting towards vegan diets, plant-based beverages have soared in popularity. Almond, soy, oat, and even hemp milk are now commonly found in grocery aisles.
  • Alcoholic Beverages: Beyond the conventional beers, wines, and spirits, there’s been a rise in craft breweries and distilleries, offering a diverse range of artisanal alcoholic beverages. Additionally, hard seltzers and alcohol-infused teas and coffees are emerging trends.
  • Specialty and Artisanal Beverages: These are often niche, crafted with care, and cater to a specific audience. Examples include rose water, lavender lemonades, and drinks infused with exotic ingredients like matcha or turmeric.

The drink market offers a spectrum of flavors, benefits, and experiences. As consumer preferences evolve, so does the range of beverages available, with an increasing emphasis on health, wellness, and sustainability.

Type of BeverageDescriptionPopular Brands/Examples
Soft Drinks (or Sodas)Carbonated beverages with various flavors.Coca-Cola, Pepsi, Dr. Pepper, Fanta, artisanal craft sodas.
Energy DrinksDrinks designed to give an energy boost, often containing caffeine, taurine, and B vitamins.Red Bull, Monster, Organic and natural energy drinks.
Health and Wellness DrinksFunctional Beverages that offer health benefits beyond basic nutrition, fortified with vitamins, minerals, and other beneficial compounds.Kombucha, drinks with collagen, green tea with antioxidants.
Sports DrinksTailored for athletes and fitness enthusiasts to replenish electrolytes lost during physical activity.Gatorade, Powerade, Lucozade.
Herbal and Detox TeasMade with herbs and other ingredients known for their detoxifying and health-enhancing properties.Herbal tea blends, green teas, chamomile, detox tea blends.
JuicesLiquid extracted from fruits and vegetables. The category ranges from traditional fruit juices to cold-pressed green juices, including blends with superfoods, antioxidants, and other healthy ingredients.Orange juice, apple juice, cold-pressed green juices, superfood juice blends.
Non-Dairy Milk and Plant-Based DrinksAlternatives to traditional dairy milk, catering to vegans, and those with lactose intolerance. These drinks are sourced from plants.Almond milk, soy milk, oat milk, hemp milk.
Alcoholic BeveragesDrinks that contain alcohol. This category has expanded from traditional beers, wines, and spirits to include a variety of artisanal and innovative alcoholic beverages.Beers, wines, spirits, craft beers, hard seltzers, alcohol-infused teas and coffees.
Specialty and Artisanal BeveragesNiche drinks crafted with care, often including exotic or uncommon ingredients. They cater to a specific audience looking for unique beverage experiences.Rose water, lavender lemonade, drinks infused with matcha or turmeric, sparkling water with exotic fruit blends.

Starting a Drink Company: A Step-by-Step Guide

Becoming a beverage entrepreneur requires navigating the intricacies of the beverage industry. This entails strategic planning, informed decision-making, and a clear understanding of market dynamics. This comprehensive guide will outline a structured pathway for establishing a successful drink company.

Step 1: Developing Your Beverage Formulation

how to start a drink company

Crafting a standout beverage begins with a formulation that resonates in taste and appeal. To ensure your drink garners the attention and loyalty it deserves, consider the following critical steps:

  • Craft a Unique Selling Proposition (USP): What makes yours stand out in the vast sea of beverages?
    • Ingredient Story: Perhaps you’re sourcing rare botanicals from the Amazon or using a generations-old family recipe.
    • Health Benefits: Does your drink offer probiotics, essential vitamins, or adaptogens?
    • Experience: Maybe it’s not just about the drink, but how it makes one feel – the refreshment, the relaxation, the reinvigoration.
  • Experiment and Prototype: Before settling on a final formula:
    • Test various ingredient combinations. Understand the balance between taste, nutritional value, and shelf life.
    • Consider working with a beverage formulator or hiring a food scientist to achieve the best results.
  • Gather Feedback: Once you have a prototype…
    • Host tasting sessions with potential consumers. Their feedback can provide insight into whether your beverage resonates with the intended audience.
    • Adjust based on feedback. Remember, iterative refinement often leads to the best end products.

Step 2: Crafting A Business Plan for Your Beverage Company

how to start a drink company

A comprehensive business plan is the bedrock for any startup, offering a clear roadmap for the journey ahead. Let’s delve into the essentials for crafting a robust plan for your drink company.

Defining Your Business Strategy

A well-defined business mission acts as a guiding star for all strategic decisions. Whether it’s about refreshing the world or promoting health and wellness, this mission sets the tone for your company’s ethos and direction. It’s not merely about selling a beverage; it’s about the change or impact you aim to bring through it. Every product development, marketing campaign, or partnership should align with this mission.

Conducting Market Research on Beverage Companies

Market research is a key part of the process.

  • Competitive Analysis: Identify and evaluate your main competitors. What’s their USP? What can you learn from their successes and failures?
  • Market Gaps: By understanding current trends and unmet needs, you can position your product to cater to those untapped segments.
  • Trend Analysis: Dive deep into current market trends. What are consumers gravitating towards? Are health drinks on the rise, or is there a resurgence of classic flavors?

Identifying Your Target Audience

Your beverage won’t appeal to everyone, and that’s okay. The key is understanding who it appeals to. Define their demographics, preferences, purchasing behaviors, and pain points. This will guide your product development, marketing strategies, and pricing decisions. Answer questions like:

  • Who is the ideal consumer for your drink? Is it the health-conscious millennial, the busy professional seeking an energy boost, or perhaps the older demographic looking for nostalgic flavors?
  • What are their purchasing behaviors and preferences?

Detailing Your Marketing Plan and Sales Strategy

Visibility and reach are vital:

  • Traditional Advertising: Think TV spots, radio ads, and print media.
  • Digital Marketing: Harness the power of online advertising, email campaigns, and SEO.
  • Social Media Engagement: Engage with audiences on platforms like Instagram, Facebook, and Twitter to build brand loyalty and community.

Creating Financial Projections for Your Beverage Startup

Budgeting and forecasting are integral:

  • Detail expected costs, from production to marketing.
  • Project revenue streams, considering unit sales, price points, and distribution channels.
  • Conduct a break-even analysis to determine when your company will start turning a profit.

Step 3: Legalities and Compliance in the Beverage Industry

how to start a drink company

Entering the beverage arena necessitates compliance:

  • Secure necessary permits and licenses, which can vary by state or country.
  • Adhere to FDA regulations concerning labeling, ingredient disclosure, and safety standards.
  • Stay informed about international export and import regulations if considering global distribution.

Step 4: Production and Quality Assurance

how to start a drink company

A consistent and high-quality product is non-negotiable:

  • Source reliable suppliers for ingredients, ensuring they meet your quality standards.
  • Regularly test products for taste consistency, shelf life, and safety.
  • Consider certifications, like organic or non-GMO, to enhance market appeal.

Step 5: Marketing and Distribution in the Beverage Business

how to start a drink company

Getting your product out there is paramount:

  • Build relationships with distributors, retailers, and e-commerce platforms.
  • Host product tastings and demos to introduce consumers to your drink.

Harnessing the Power of Social Media in the Beverage Industry

Today’s consumers’ value engagement:

  • Use platforms like Instagram and TikTok to showcase behind-the-scenes production or share customer testimonials.
  • Create shareable content, from challenges to giveaways, to boost visibility.

Step 6: Building a Strong Team

how to start a drink company

Your team is your greatest asset:

  • Recruit individuals with a shared passion for your mission.
  • Define clear roles and responsibilities, fostering an environment of collaboration and innovation.

Step 7: Securing Funding

how to start a drink company

Fueling your venture will likely require a few different sources of funding:

  • Explore bank loans, keeping an eye on interest rates and repayment terms.
  • Consider crowdfunding platforms, like Kickstarter, to generate consumer interest and initial funding.
  • Engage with angel investors or venture capitalists who align with your vision.

Step 8: Building a Strong Beverage Brand

how to start a drink company

A recognizable brand cements consumer trust:

  • Invest in logo design, packaging, and messaging that resonate with your target audience.
  • Craft a compelling brand story that establishes an emotional connection with consumers.

Step 9: Launching Your Product

how to start a drink company

Once you have taken all the steps to build your business, launching your product in the market is time. Here’s how:

  • Time your launch strategically, considering seasons, holidays, or industry events.
  • Host launch events or partner with influencers for initial reviews.
  • Monitor customer feedback post-launch, adapting and refining as necessary.

Starting a beverage company is a complex yet rewarding endeavor. With a solid plan, a dash of creativity, and a commitment to quality, you’ll be well on your way to pouring success into every glass.

Step No.Task/PhaseKey Considerations/Activities
1Developing Your Beverage Formulation- Craft a Unique Selling Proposition (USP)
- Develop an Ingredient Story
- Highlight Health Benefits
- Emphasize Experience
- Experiment and Prototype: Testing combinations, working with professionals
- Gather and Implement Feedback
2Crafting A Business Plan for Your Beverage Company- Define Business Strategy
- Conduct Market Research: Competitive analysis, identifying market gaps, trend analysis
- Identify Target Audience: Define ideal consumer profile, understand purchasing behaviors
- Detail Marketing Plan and Sales Strategy: Traditional advertising, digital marketing, social media engagement
- Create Financial Projections: Budgeting, forecasting, break-even analysis
3Legalities and Compliance in the Beverage Industry- Secure necessary permits and licenses
- Comply with FDA regulations and other relevant authorities
- Stay informed about international regulations
4Production and Quality Assurance- Source reliable suppliers
- Regular product testing
- Seek relevant certifications (e.g., organic, non-GMO)
5Marketing and Distribution in the Beverage Business- Build relationships with distributors, retailers, e-commerce platforms
- Host product tastings and demos
- Engage audiences via social media platforms
6Building a Strong Team- Recruit individuals passionate about your mission
- Clearly define roles and responsibilities
7Securing Funding- Explore bank loans and other financing options
- Consider crowdfunding platforms
- Engage with potential investors
8Building a Strong Beverage Brand- Invest in branding elements: Logo design, packaging, messaging
- Develop a compelling brand story
9Launching Your Product- Strategically time your launch
- Organize launch events or collaborations with influencers
- Monitor and respond to customer feedback post-launch

FAQs: How to Start a Drinks Company

Is starting a beverage company profitable?

Starting a beverage company can be profitable if you identify a niche or untapped market segment. However, profitability depends on various factors, including product differentiation, effective marketing, cost management, and distribution strategy. You also need to factor in costs for your business, from a bar manager salary to ingredients for your beverages.

How much does it cost to develop a beverage?

The cost varies depending on ingredients, formulation, testing, and packaging. On average, developing a beverage can range from a few hundred to several thousand dollars, especially if specialized components or extensive research are involved.

How do I start my own drink brand?

To start your drink brand, you must conduct market research to identify gaps and trends. This will help you develop a unique beverage formulation. Once you’ve identified a formulation, you can define your brand’s mission, vision, and unique selling proposition (USP). While creating your beverage company, you must ensure legal and regulatory compliance. The final steps will require you to secure production and distribution partners and launch and promote your brand through various marketing channels.

What is the startup cost for a beverage company?

Startup costs can vary widely. Essential expenses include product development, branding, legal fees, licenses, production setup, and marketing. Depending on the scale and location, initial costs can range from $10,000 to over $500,000.

How long does it take to start a drink company?

Starting a drink company can take anywhere from a few months to a couple of years, depending on the complexity of the product, regulatory approvals, and business model. For example, those starting a cocktail bar need to develop a cocktail menu, hire and train staff, and explore the best bar layout ideas for their establishment.

What licenses are required to start a beverage company?

Licensing requirements vary by region and type of beverage or establishment. For example, mocktail business ideas likely don’t require the same standards as those interested in exploring how to open a liquor store. Standard licenses include a business license, a health department permit, and, if alcoholic, a liquor license. It’s crucial to consult local regulations and perhaps seek legal counsel.

How do I find a distributor for my beverage company?

Finding a distributor involves researching potential distributors who cater to your target market, attending trade shows and industry events, networking with other beverage entrepreneurs for recommendations, and pitching your product to prospective distributors.

How Can Google Trends Help in Starting a Beverage Company?

Google Trends provides insights into the search volume for specific terms over time. It can help identify emerging beverage trends, consumer preferences, and seasonality patterns, assisting in product development and marketing strategies. For example, you may note that mocktail ideas are trending for certain types of bars, allowing you to stock your bar inventory with popular ingredients for these drinks.

How do I Find a Reliable Beverage Manufacturer for My New Beverage Business?

You can find manufacturers and bar suppliers by conducting online research and checking reviews, visiting trade shows or industry conferences, asking for recommendations from industry peers, shortlisting and vetting manufacturers, and considering their experience, facilities, certifications, and capacity. If possible, you should also personally visit facilities before finalizing a partnership.

Who is a Well-Known Beverage Entrepreneur?

One of the most well-known beverage entrepreneurs is Howard Schultz, who is credited for transforming Starbucks into a global coffee powerhouse. His vision and innovative approach revolutionized how people perceive and consume coffee.

Image: Envato Elements


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Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.