How to Start an Upcycling Business

how to start an upcycling business

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Upcycling businesses have taken off in the last few years, especially as people become more aware of sustainability and the potential of upcycling. If you’re looking for a small business idea that could really resonate with potential customers, selling upcycled products is one of the best business ideas to consider.

What is Upcycling?

Before we dive into upcycling businesses, let’s first establish a definition. Upcycling is when you take an older product and modify it into a new one. This could range from cosmetic changes such as a coat of paint and making minor repairs to more extensive changes to turn something old into something brand new.

Can You Make a Business from Upcycling?

There are many people running successful businesses based on upcycling products. Such a business is definitely possible, and it can be a great way to take something old and give it a new life by using discarded materials to create something new. There are a variety of products that can be upcycled and sold, including furniture and clothing. And the key to ensuring your success is knowing where to sell handmade items locally or online.

Why You Should Consider Starting an Upcycling Business

There are many reasons to consider starting an upcycling business, such as:

  1. Sustainability: Upcycling is better for the environment since you’re taking old items and turning them into something new rather than creating something from scratch.
  2. Save money: Small business owners are saving money by finding low-priced discarded items at local shops and thrift shops to upcycle and sell.
  3. Uniqueness: For many small businesses, upcycling is a great way to be creative and make truly unique products that customers love and keep coming back to.
  4. Easy to get started: Upcycling businesses have lower start up costs and ongoing expenses since there is no wait for products to get made or sampled. You can start looking for items to upcycle pretty much right away, so it’s easier to control business growth.

How to Start an Upcycling Business | 17 Simple Steps

If you’re thinking about upcycling as a side business, here are some steps to get you started. There are many types of upcycling businesses, so it’s really about what resonates with you. For example, you could start a furniture upcycling business, clothing upcycling business, textiles, and art upcycling business, depending on your interests.

1. Research Your Competition

Before you start purchasing scrap pieces and old furniture, looking at other businesses offering similar products is crucial. Look at their price points and any information you can find on online sales, shipping, and more. This will help you price products more accurately.

  • Analyze local and online competitors to understand their pricing, marketing strategies, and customer base.
  • Look for gaps in the market or underserved niches that your upcycling business could fill.

2. Choose a Niche

With any new business, having a niche is instrumental in differentiating you from others and staying unique compared to the rest. Some niches can include creating textured artwork from fibers and waste materials, restoring wooden furniture with a shabby chic look, embroidering on clothing, and more.

  • Your niche should not only reflect your interests and skills but also align with market demand. Consider specializing in a specific type of product, like upcycled clothing or furniture.
  • Research trends and customer preferences within your chosen niche.

3. Create an Upcycling Business Plan

A business plan is a great way to solidify your business idea and make it more tangible. It helps you better understand costs and profits and how you plan to sell items.

  • Detail your business objectives, target market, competition analysis, marketing, and sales strategies.
  • Include financial projections with an estimation of startup costs, pricing strategy, and revenue forecasts.

Some items to include in your business plan include:

  • Upfront costs
  • Ongoing business expenses
  • Unique selling point
  • Where you’ll find products to upcycle
  • How you’ll reach customers

4. Pick a Name and Brand Your Upcycling Business

Upcycling success is based not just on your product but also with branding and marketing. Come up with a catchy name for your business to start with. Creating branding materials such as a logo, tagline, and more can help your business stand out.

  • Your brand should resonate with your target audience and reflect the unique qualities of your upcycled products.
  • Develop a cohesive brand identity, including a logo, color scheme, and brand voice that will be consistent across all your marketing materials.

5. Know Your Target Market

Before you start selling upcycled products, do some research on your target market. What are the prices they can afford, what do they value, and how can your products meet their needs? This will help you sell furniture and other products more effectively.

  • Identify your ideal customers based on demographics, interests, and buying habits.
  • Tailor your product designs, marketing messages, and sales channels to appeal to your target market.

6. Form a Legal Entity and Register Your Business

You can form a legal entity and register your upcycling business to make things official. Depending on your situation, there are many types of legal entities you can choose from. If you’re a sole proprietor, you can operate as one or a limited liability corporation (LLC). You can also register corporate entities as if you’re planning on scaling quickly.

  • Decide on the most suitable business structure (LLC, sole proprietorship, etc.) for legal protection and tax benefits.
  • Register your business with the necessary local and state authorities.

7. Get Your Taxes in Order

Taxes on your upcycling business will vary based on your filing state. The general rule is that you’ll need to file taxes on any revenue you’ve earned if it exceeds $600 in the year.

You may also need to pay state and federal taxes based on the type of entity you file as. But, again, taxes can be challenging depending on the type of business, so if you’re unsure, it’s always best to work with a tax professional that can guide you accordingly.

  • Understand your tax obligations, including sales tax and self-employment tax.
  • Consider hiring an accountant or using accounting software to manage your finances.

8. Set Your Prices

Now that you’ve researched your competitors and target market, it’s time to start thinking about pricing. When pricing a product, you should consider the cost of the product, including its purchase price, raw materials needed to upcycle it, the time the entire process took, and any taxes and shipping fees.

  • Price your upcycled products by factoring in material costs, labor, overheads, and your desired profit margin.
  • Research competitor pricing and customer willingness to pay within your niche.

9. Consider Startup Costs and Ongoing Business Expenses

Shipping costs and other business expenses can creep up if you’re not careful. Before diving in, think about how much money you are willing to spend in the beginning to create your products and how much you’re expecting to make.

Consider ongoing purchases and expenses and shipping costs as well to project how long your business can operate before it makes a profit.

  • Estimate initial investment for materials, tools, workspace, and marketing.
  • Plan for ongoing expenses like supplies, marketing, and website maintenance.

10. Set Up a Business Bank Account

A business bank account helps with separating expenses and ensuring you’re able to track expenses and costs. You can also get a business credit card to start purchasing raw materials and products to help you keep track of how much you’re spending for your business.

  • Keep your personal and business finances separate with a dedicated business bank account.
  • Look into business banking options that offer favorable terms for small businesses.

11. Get Permits and Licences

If you’re selling upcycled furniture products like farmhouse chairs, reclaimed wood, and other types of recycled products, you may need to obtain a resale permit. You may also need a business license for an upcycling furniture business as it may require a workshop.

  • Check local regulations for any specific permits or licenses required for an upcycling business, especially if you plan to operate from a physical location.
  • Comply with any environmental regulations related to waste handling and material sourcing.

12. Purchase Business Insurance

Business insurance can help protect your business by covering you for general liabilities and issues. For upcycling furniture businesses, in particular, business insurance could be helpful depending on the types of materials and work you’re doing.

  • Protect your business with appropriate insurance, such as general liability or product liability insurance.
  • If you plan to have a workspace or store, consider property insurance.

13. Create a Website or Choose Where You’ll Sell

You can either sell through your website or use a third-party platform to sell products. Both have pros and cons, so you’ll need to weigh what works best for you. If you choose to create your website, you can pocket more of the profits. You can use basic website builders like Wix, Squarespace, and Shopify.

You can also sell online via third-party platforms through your own shop on Etsy. But before you get going, find out how to start a small business on Etsy so you can optimize your digital presence there.

Amazon also has its version, so it will pay off to know how to sell on Amazon Handmade to bring in profits. Other avenues to grow your own business and sell your products can include wholesale orders with other shops and selling at craft markets.

  • Build an online presence through a dedicated website or an e-commerce platform. Utilize SEO strategies to increase online visibility.
  • Consider selling on multiple platforms, including Etsy, eBay, and local craft markets, to reach a broader audience.

14. Buy the Necessary Equipment

Buying products to upcycle will require scouting many different sources for raw materials to find furniture and more.

  • Invest in quality tools and materials that are essential for your upcycling process.
  • Look for second-hand equipment or tools to keep initial costs low.

Some places where you can find products could include:

  • Facebook marketplace
  • Nearby car boot sale
  • Online auction sites
  • Yard sales and garage sales
  • Antique stores
  • Thrift stores

15. Sort Out Your Production Line

As your business grows, it’s essential to consider how your business will grow and what you’ll need. This could be employing staff to help with admin tasks and making products to expand your product line.

  • Develop an efficient workflow to manage your upcycling process from sourcing materials to final product creation.
  • Plan for scaling up production, including space requirements and potential hiring needs.

16. Market Your Business

Effectively marketing your upcycling business is crucial for reaching your target audience and driving sales. Here are some marketing channels and strategies to consider.

Social Media Platforms

  • Utilize platforms like Instagram, Pinterest, and Facebook to showcase your upcycled products. Use high-quality images and engaging captions to attract attention.
  • Regularly post behind-the-scenes content, customer testimonials, and before-and-after transformations to engage your audience.
  • Leverage hashtags relevant to upcycling, sustainability, and your specific product niche to reach a broader audience.
  • Consider running social media contests or giveaways to increase engagement and brand visibility.

Working with Local Newspapers and Brands

  • Reach out to local newspapers and magazines for feature articles or advertorials. Sharing stories about your upcycling journey can intrigue local readers.
  • Partner with local businesses or brands that align with your values for cross-promotion. For example, collaborate with local eco-friendly stores or cafes to display your products.

Paid Ads

  • Invest in paid advertising on platforms where your target audience is most active. This could be social media ads, Google AdWords, or even local online forums.
  • Start with a modest budget and experiment with different ad formats and targeting options to see what works best for your products.
  • Track the performance of your ads to understand ROI and refine your advertising strategy over time.

Blogs and Content Marketing

  • Start a blog on your website where you can share more about your upcycling processes, ideas, and the story behind each product.
  • Write articles that provide value to your audience, such as upcycling tips, DIY guides, and insights into sustainable living.
  • Use SEO strategies in your blog content to improve your website’s visibility in search engine results, driving organic traffic.

Influencer Marketing

  • Identify influencers who align with your brand values and have an engaged audience interested in sustainability and upcycling.
  • Collaborate with them for product reviews, giveaways, or sponsored content. This can provide credibility and extend your reach to a broader audience.
  • Choose influencers who genuinely resonate with your brand to ensure authentic and effective promotion.

Each of these marketing channels offers unique opportunities to connect with your audience and promote your upcycling business. By employing a mix of these strategies, you can build a strong brand presence, engage with potential customers, and drive sales.

17. Increase Your Profits

Increasing your profits should be a priority as you create more upcycled products and reach customers. In addition, you can expand your business by offering different types of products and bespoke services and increasing advertising to grow your customer base.

  • Diversify your product range to cater to different customer segments.
  • Explore additional revenue streams, such as custom orders, workshops, or collaborations.

What is the Difference Between Upcycling and Recycling?

Upcycling and recycling are both ways to reduce waste and conserve resources. However, there are some key differences between the two processes.

  • Recycling: Recycling is the process of converting waste materials into new materials and objects. This can be done with a wide variety of materials, including paper, plastic, metal, glass, and textiles. Recycling can be done on an industrial scale, but it can also be done at home or in small businesses.
  • Upcycling: Upcycling is the process of transforming waste materials into new materials or objects of higher quality or value than the original. This often involves reusing waste materials in their current state to create new products that are often of higher quality or value than the original. Upcycling is often done on a smaller scale, but it is becoming increasingly popular as people become more aware of the environmental benefits of reusing materials.
Transforms waste materials into new materials or objects of higher quality or value than originalConverts waste materials into new materials and objects
Often done with materials that would otherwise be discardedCan be done with a wide variety of materials, including paper, plastic, metal, glass, and textiles
Can be a more complex process than recycling, but also more creative and rewardingCan be a relatively simple process, but it can also be complex and require specialized equipment
Can create new products that are more durable or functional than the originalIs often done on an industrial scale, but it can also be done at home or in small businesses
Helps to reduce the amount of waste that goes to landfills or incineratorsHelps to reduce the amount of waste that goes to landfills or incinerators
Helps to conserve natural resourcesHelps to conserve natural resources
Creates jobs and boosts the economyCan create jobs and boost the economy
Can be a fun and creative activityIs a more established process than upcycling
Helps to raise awareness of environmental issuesIs more widely known than upcycling
Helps to build communityIs often seen as a more practical way to reduce waste


  1. Transforms waste materials into new materials or objects of higher quality or value than the original.
  2. Often done with materials that would otherwise be discarded.
  3. Can be a more complex process than recycling, but it can also be more creative and rewarding.
  4. Can create new products that are more durable or functional than the original.
  5. Helps to reduce the amount of waste that goes to landfills or incinerators.
  6. Helps to conserve natural resources.
  7. Creates jobs and boosts the economy.
  8. Can be a fun and creative activity.
  9. Helps to raise awareness of environmental issues.
  10. Helps to build community.


  1. Converts waste materials into new materials and objects.
  2. Can be done with a wide variety of materials, including paper, plastic, metal, glass, and textiles.
  3. Can be a relatively simple process, but it can also be complex and require specialized equipment.
  4. Is often done on an industrial scale, but it can also be done at home or in small businesses.
  5. Helps to reduce the amount of waste that goes to landfills or incinerators.
  6. Helps to conserve natural resources.
  7. Can create jobs and boost the economy.
  8. Is a more established process than upcycling.
  9. Is more widely known than upcycling.
  10. Is often seen as a more practical way to reduce waste.

Both upcycling and recycling are important ways to reduce waste and conserve resources. However, upcycling is often seen as a more sustainable option because it creates new products that are of higher quality or value than the original. Upcycling can also be a more creative and rewarding process than recycling.

Ultimately, the best way to reduce waste is to reduce the amount of stuff you consume in the first place. However, if you have waste, upcycling and recycling are good ways to reuse materials and reduce your environmental impact.


What is upcycling, and how does it differ from recycling?

Upcycling transforms waste materials into new products of higher quality or value, often involving creative redesign. Unlike recycling, which breaks down materials to their base form, upcycling retains or enhances the original materials’ quality and functionality.

What materials can be used in an upcycling business?

Upcycling can utilize various discarded materials, including textiles, plastic, metal, glass, and wood. The choice of materials often depends on the creativity and focus of the upcycling business.

Do I need special permits or licenses to start an upcycling business?

Depending on local regulations, permits, and licenses may be required for an upcycling business. It is advisable to consult with local authorities and legal professionals to ensure compliance.

What are some popular products to create in an upcycling business?

Popular upcycled products include furniture, clothing, jewelry, home decor, and artwork. The possibilities are endless, and creativity is key in identifying unique and marketable products.

How can I market and sell my upcycled products?

Upcycled products can be marketed and sold through various channels, such as online marketplaces, social media, local craft fairs, and specialty stores. Building a strong brand and community presence can also enhance visibility.

Is there potential financial assistance or grants for starting an upcycling business?

Financial assistance for starting an upcycling business may be available through government grants, private funding, or local community initiatives. Researching and applying for relevant grants and support programs can provide valuable startup capital.

What are the environmental benefits of starting an upcycling business?

An upcycling business contributes to environmental sustainability by reducing waste, conserving resources, and creating eco-friendly products. It supports a circular economy and promotes responsible consumption.

Image: Depositphotos, Envato Elements

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Myra Nizami Myra Nizami is a staff writer for Small Business Trends and has been with the team for 3 years. She is also a freelance writer and researcher with a Bachelor's degree from Cornell University and a Master's from Kings College London.