Improve Conversion, Spot Difficult Customers and More


Improve Conversion, Spot Difficult Customers and More


We’ve looked around the online business community again this week and scooped up some helpful tidbits. We’ll be sharing them with you this week as always. And check out the information below for more on how to get involved with making our community news reports more helpful.

15 Tools to Improve your Conversion (J Plus Media Solutions)

Different online businesses will likely define conversion in different ways. To some, it means visitors buy something while on your site or email you about your services. To other, it just means getting people to sign up for your newsletter. In either case, this list of tools from Adam Connell may help you get more.

How to Identify a Difficult Customer (Mosiac Networx)

When you first met with them, they seemed like the perfect fit for your company. But all of that has changed. Today they treat your firm with condescension and lack of respect. Here’s how to spot this kind of customer ahead of time.

Wearable Technology will Change your Business (Get Saga Blog)

They include smartwatches, Google Glass and other devices that may not have gotten as much coverage in the news. This may have been the year of wearable technology, writes Kevin Rexroat. It is a movement likely to change our business and personal lives in the years to come.

8 Digital Marketing Firms Have Holiday Fun (Marketing Land)

An important part of effective marketing is letting customers know a bit more about your business’s personality. Matt McGee shares eight examples of video hijinx for the holidays from some prominent marketing firms.

Now You Can Buy a Starbucks Franchise — in Europe (The Franchise King)

Franchise King Joel Libava has some exciting news. For the longest time he’s been telling those interested in buying a Starbucks franchise that know such opportunities exist. But all of that had changed now. If, of course, you live in UK and France.

Using LinkedIn for Content Marketing (Link Humans)

Content marketing is a huge part of the use of social media. Few think about LinkedIn as a marketing channel. It seems more like a networking channel for professionals. But before you assume this is the case, have a look at this post.

A Guide to Weekly Roundups (The Practicing IT Project Manager)

OK. We thought this one was interesting. Of course, Small Business Trends isn’t the only website to publish weekly news roundups. Here’s blogger Dave Gordon’s guide to the preparation of his weekly roundup. Perhaps we can pick up some tips as well!

Google Plus Post Ads Unveiled (Search Influence)

Thanks to Will Scott for this post on a new advertising option over at Google Plus. Have you heard of the Post Ads yet? Supposedly, they are a completely different animal than the sponsored posts on Facebook and Twitter. Check it out.

Communities are a Great Place to Get Information (BizSugar)

Communities are not just great places to network and share your marketing message. They can also be great places to share valuable information. Here BizSugar member Becky Holsen posts some cool information on where to get photos for your blog or other business website. Very helpful. Thanks, Becky!

Business tablet via Shutterstock



Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.