Intuit’s Innovative Food Truck Program Encourages Entrepreneurship


Intuit Inc. has just unleashed a game-changing educational initiative: fully functional food trucks paired with a curriculum. This program is aimed at arming high school students from selected districts with real-world entrepreneurial experience.

For small business owners and aspiring entrepreneurs, this is a groundbreaking moment. Intuit isn’t just offering another course; it’s gifting a hands-on business experience. Imagine a student in Compton, having just completed a culinary arts elective, jumping directly into the driver’s seat of their food truck, using QuickBooks to manage the day’s sales, and benefiting from the practical wisdom of running a small business.

This innovative program is currently available in the Compton Unified School District and will soon grace Los Angeles, San Diego, Dallas, and Reno in the upcoming school year. Intuit’s ambitious goal is to benefit 5,000 underserved students significantly.

Why these particular districts? The selection stems from Intuit’s Prosperity Hub School Districts initiative, focusing on bridging the educational equity gap. Sadly, only a quarter of U.S. high school students have access to personal finance courses, and this rate plummets in economically challenged areas. Such a gap can lead to dire consequences, evident in the mere 34% of Americans who can pass a fundamental financial literacy test.

But Intuit hopes to change this narrative. Dave Zasada, Intuit’s Head of Corporate Responsibility, expressed the company’s dedication to bolstering communities globally, and this food truck initiative is a testament to that commitment. He stressed the company’s goal to end disparities in educational opportunities, particularly concerning financial and entrepreneurial programs.

Beyond serving delectable dishes, the food trucks are essentially moving classrooms. They offer students an enriched learning environment where they can practically apply financial and entrepreneurial knowledge. It’s not limited to just cooking; graphic design enthusiasts can design truck wraps and menus while budding accountants can keep tabs on the finances. Automotive students can ensure the trucks run smoothly, and marketing mavens can craft strategies to propel the business.

The free access to Intuit’s financial tools is a significant boon for the students. QuickBooks Online and the GOPayment Point of Sale app will be at their fingertips, streamlining the management of their entrepreneurial endeavors.

Dr. Silke Bradford, Intuit’s Head of K12 Business and Partner Development, emphasized the urgency to adapt education to today’s dynamic skill set requirements. Highlighting a common oversight in the education system, she pointed out that many schools tend to sideline electives like business finance or culinary arts. Dr. Bradford firmly believes in harnessing economic opportunities to bring about community transformation. As a global financial tech giant, Intuit is ideally poised to equip students for contemporary job requirements.

For aspiring small business owners, this venture is an inspirational tale. Intuit’s commitment to practical, relevant education underscores the essential skills required in today’s fast-paced entrepreneurial landscape.

Image: Intuit



Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.