Keys to Small Business Growth

A recent Yahoo! Small Business survey, conducted by Harris Interactive, shows that many small business owners believe an online presence is important, as is leveraging the Internet.

In a survey of over 1,000 small business owners, the following activities were listed as the most beneficial to the growth of their company, in order of importance:

  • Having or establishing an online presence (35%)
  • Having or obtaining dedicated business email (30%)
  • Increasing online advertising (30%)
  • Hiring more employees (19%)

In many ways the Internet is the great equalizer. It levels the playing field for small businesses to compete with the big guys. It can make a small business look big. It is a 24/7 marketing arm. It can open up markets, including global markets, that small businesses previously could only have dreamed about. And without the Internet, some businesses — such as etailers and eBay sellers — would not even be in business.

Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.