Lights, Camera, Action!

advertising cartoon

Summer’s here and I’m excited about movies!

In addition to the regular action blockbusters and goofy comedies, there’s a whole slew of sci-fi and superhero films I can’t wait to settle into with my popcorn and a box of Whoppers.

Still, as much as I’m looking forward to these films, I’m already tiring of some of the accompanying merchandising and co-branding.

Soda? OK. Toys? Sure. Lunch meat? Really?!

So one day while musing on the old “lights, camera…” phrase, the idea of modernizing that trope came out in this cartoon.


Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website,

2 Reactions
  1. another superb cartoon, Mark. Keep up the good work. Still laughing at the “merchandising tie-ins” part!

  2. Martin Lindeskog

    I am all for smart product placements! 🙂