Making Business Better Requires Special Effort

If you aren’t willing to put in that effort, your business may not survive. But here’s the good news! It may not be as hard as you think. Here are some tips and other ideas that could make all small businesses better.

Marketing Introduction

Content marketing benefits your business. Ileane Smith of Basic Blog Tips joined the BizSugar community yesterday for a great discussion on content marketing. Do you have any questions on how to make content marketing work for you? Check out the entire Q & A now archived on the BizSugar Facebook page. BizSugar

Using e-mail as a marketing alternative. One expert shares some reasons why e-mail might be just as effective or more than social media in building your business. Tell us what you think? Do you find yourself using e-mail or social media more in your business? Smallbiz Technology

More Marketing Tips

Unleashing the power of social media. On the other hand, don’t knock it until you try it. Small businesses can reap great rewards from the tools social media offers. Here are some tips that will help you use those tools to best advantage while building your business. Youngentrepreneur

Ten other tips to improve marketing results. In addition to some of the more specific advice given above, there are some really general things that will improve your marketing game. If you want to take your marketing efforts to the next level, be sure to try these simple ideas to get you started. Marketing HQ

Customer Relations

Learning more about how customers use mobile. Build your business from a customer perspective. Figure out what customers want and expect from your brand. You can start by studying one of the most widespread trends transforming the customer/business relationship. Find out what going mobile really means. Grow Smart Biz


Do your customers love you? Take advantage of that fact through the power of customer comments and testimonials. If you want to learn more about how to utilize testimonials and comments from your adoring fans to their best effect, follow these simple steps and see your efforts pay off big. Step By Step

Getting video testimonials the easy way. Of course, you’ve already read about the power of video, especially online. Team it up with the power of the customer testimonial and you have a combination guaranteed to benefit your business in a big way. Here’s how to get things started. Firefly Coaching

Startup Advice

Surviving the early years. Sometimes flourishing in your small business just means hanging on long enough to survive. If you aren’t prepared to meet the challenges head on, you’ll find it hard lasting long enough to see the big success toward which you’ve been working. Here are some tips that will help you make it. Smart Business Guides

Policy & Trends

Improving small business hiring. 10 small business owners make suggestions they would share with U.S. President Barack Obama about the kind of help the government could offer to get small businesses hiring again. What would be on your list of suggestions for policies that might benefit small business? CNN Money

One thing that won’t help small business. While some small business owners seem eager to tell Washington what will work to improve small businesses growth, others are ready to tell the White House what won’t. Here’s one example of policy some small business experts can’t support. Bloomberg Businessweek

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.