Making Business Plans Easy

Making Business Plans EasyIs there anything more frightening to a business owner than this question:  Do you have a business plan?”

Well, not having enough money to pay your bills, or getting threatened by legal actions are also frightening.  But since I’m reviewing “The One Page Business Plan for Women in Business,” I’ll stick with the first example.

Let’s deal with the elephant in the room first.  If we’re not approaching someone for financing, do we really need a business plan?

The short answer is yes. Every business should have one.  And I would say, as would the authors of this book, that for most businesses, the one page business plan is sufficient.

I was sent this book by one of the authors, Tamara Monosoff, who has written several other great books for women business owners.  This time she teamed up with “One Page Business Plan” expert Jim Horan to create a book specifically for women in business.

And I like it.  I really, really like it.

Now, I’m not exactly a slouch in the business department, and I have a finance degree and an MBA, but I don’t like creating business plans. However, I figured that creating a business plan that’s only one page wouldn’t kill me.  So I decided to use the book to create a business plan for myself.


As a fan of fill-in-the-blank stuff, I really liked the idea of a one-page template containing the five areas that needed to be filled in on the plan: Vision, Mission, Objectives, Strategies and Action Plans.

The best part was the CD in the back of the book that contained already filled-in examples from all types of companies, and a blank plan that you could fill out yourself.  The CD also contained useful budgeting and sales forecasting worksheets.


This book is also a workbook, with questions and space designed to help you figure out the elusive Mission and Vision statements, as well as the Objectives, Strategies and Action Plans.

Examples from Women Business Owners

Throughout the book, there are examples and advice from Women Business Owners in a variety of industries.  This really helped make the reader (me) connect with the book, as I am also a Woman Business Owner.

Any Drawbacks?

Of course.  Is anything perfect?  I had a colleague, Lauren A. Cohen, Esq., president of e-Council Inc., review the book, since she writes many business plans. She really liked the book and thought it would be useful for many business owners.  The only caveat, she said:  “If a business is looking to raise capital, or license or franchise their business, a more detailed business plan would be necessary.” This makes sense.

The Bottom Line

The book and CD were useful in helping me create a one-page business plan that will help me focus on growing my business.  And I didn’t go crazy in the process.  That, to me, is the beauty of this book.

Margie Zable Fisher Margie Zable Fisher is the President of Zable Fisher Public Relations, helping small businesses connect with clients and potential clients online and offline through Public Relations, Social Media and Marketing. She offers free, award-winning tips at Zable Fisher Public Relations.