Spotlight: UpNable is a New Startup That Provides User Testing Options

Spotlight: UpNable is a New Market Research Service Startup That Provides User Testing Options

Gathering user feedback about your website or product visuals is becoming increasingly important for businesses. That’s why UpNable offers a few different options for businesses to test their user experience and gather feedback from targeted groups of consumers. Read more about the business and its offerings in this week’s Small Business Spotlight.

What the Business Does:

Providing market research and testing services.

CEO Iulian Nechifor told Small Business Trends, “Our mission is to provide SMB’s and small digital agencies with quick and affordable market research, user testing and UX testing. Users create tests, publish them, and our testers fill them out and give feedback to the users.”

Business Offerings:

Three testing options.

Nechifor explains, “There are 3 types of tests at the moment. 1. Glance test – an image is displayed for 5-10 seconds, afterwards the questions are displayed. 2. Feedback test – an image together with a small survey is displayed. 3. Choose one – A small A/B test between two designs.”

Spotlight: UpNable is a New Market Research Service Startup That Provides User Testing Options

Business Niche:

Targeting specific users.

Nechifor says, “A user can select his exact target market using our system and only users in that demographic can see and take the test.”

How the Business Got Started:

Because of the need for better targeting.

Nechifor explains, “I was a marketing consultant for various startups. The lack of user feedback was a major issue in almost all projects I was involved so I had to use external tools. The tools I used lacked the targeting methods I mentioned above. I started talking to my fellow marketers and we all thought it would be a great idea to build something that helped us in this way.”

Lesson Learned:

There’s always room for improvement.
Nechifor says, “Even though we look good (from my point of view), I know that there is a lot to improve. Unfortunately, we didn’t have the resources to change all that before the launch, so we’re just patching it along the way.”

Spotlight: UpNable is a New Market Research Service Startup That Provides User Testing Options

How They’d Spend an Extra $100,000:

Growing the business and adding some fun.

Nechifor explains, “In this order: 1. Design. 2. Growth Hacking. 3. New Office with a giant Jacuzzi pool in the middle of it.”

Company Motto:

Always give 100%, unless you’re donating blood.

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Find out more about the Small Biz Spotlight program

Images: UpNable

Top Image: CTO Andrei and Nechifor

Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends and has been a member of the team for 12 years. Annie covers feature stories, community news and in-depth, expert-based guides. She has a bachelor’s degree from Columbia College Chicago in Journalism and Marketing Communications.