Marketing Mantras for a New Business Age

There are many things changing in small business marketing today: new partnerships between larger and smaller businesses and new marketing mediums like text messaging with which to contend. Here are some links on the latest to point the way.

Meditations for Startups

Big firms can point the way. If branding and marketing aren’t your company’s strong point, perhaps a mentor from big business can help. These companies found big time advisers eager to lend a hand. WSJ

New channels offer new opportunities. Take text messaging and the chance to reach a whole new audience with immediacy. If you need tips on how to wield this new marketing tool, here they are. Entrepreneur

Finding Your Center

Knowing what you do is key! Susan Oakes delivers a post on what should be the easiest question for any small business owner to answer. If you can’t answer it simply, make this the first step of your marketing journey. M4B Marketing

Not all e-mail marketing is created equal. If you have an e-mail marketing campaign that doesn’t seem to be working, sometimes a simple diagnostic can help. Check the list of simple mistakes. Pitney Bowes

Harnessing Positive Energy

Don’t be afraid to be yourself. When marketing your business, understand you cannot be all things to all people. Here’s how to let your true personal brand shine through. Marie Forleo

Communication opens doors. If you aren’t communicating with customers or clients, then all your efforts are in vain. How can you make any progress at all without rolling up your sleeves and giving it your best effort? Seth Godin’s Blog

Achieving Balance

Keep your focus in social media. Social media may be easy to use, but putting it to work effectively for your business takes time, imagination and focus. Consider some simple starting points. FixCourse

Don’t be a twit about Twitter. Used correctly, it can be a tremendous tool for your small business. How can you make the most of those 140 characters and how do you build the following needed? Saying It Social

Focusing Inward

Always have a unique voice. One of the best ways to do this these days is through your company blog. But the first step may be to be sure your blog has a distinctive style all its own.

Create great customer experience. This is probably the tallest order your small business has to fill, but it might ultimately be the most important. How can you make sure you’re doing your best? Startup Professionals Musings


Joshua Sophy Joshua Sophy is the Editor at Small Business Trends. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.

8 Reactions
  1. On focusing Inward, Always have a unique voice, one of the best ways to do “this these days”.

  2. Thank you for including Saying It Social!

  3. I agree social media is a must if you expect to be heard and engage with others about your product or service.

  4. I work in a 2 person small business office. It is just the owner and me. I started as his personal assistant, however he seemed completely unaware of all the tools available to him to help him market his business. I am currently trying to get him to start a blog. These are great tips, thanks!