Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering feature stories, community news and in-depth, expert-based guides. She has a bachelor’s degree from Columbia College Chicago in Journalism and Marketing Communications.

5 Reactions
  1. It is very important to also update your website design. Design aesthetics can change over time. So it is very important to stay updated.

  2. Logos should be refreshed to have a whole new look if the design becomes outdated. But the design must be flexible enough to last years. Think Mcdonald’s golden arches.

  3. Updating your look is a must. But it should not move away from your brand. The brand colors and message and feel must be kept intact.

  4. Annie: I recently purchased a new business cards with a new logotype. Now it is time to set up the web site! 😉

  5. Great post! It’s important for businesses to stay updated and plan ahead, especially in an ever-diversifying market. I also agree with Aira, web design and content must be apart of renovation methods.