Avoid Web Mistakes, Find Content Marketing Voice

Avoid Web Mistakes, Find Content Marketing Voice

In business, learning what not to do can be just as important as learning what to do. Mistakes are a natural part of running a business. But when you can learn from other entrepreneurs’ mistakes, you might just be able to avoid some costly errors of your own.

In this week’s Small Business Trends community news and information roundup, small business leaders share some of the mistakes and lessons they have learned. Read on.

Avoid These Common Website Pet Peeves


When customers visit your website, you want them to stick around. But they aren’t likely to do so if they find certain elements of your site annoying. There are some pretty common website pet peeves that your business would do well to avoid. Vinny La Barbera goes over some of them.

Find Your Content Marketing Voice

(Premier Content Source)

With so many different businesses using content marketing methods, finding a way to make your content stand out can be tricky. But a clear and concise voice can make all the difference. Here, Nicole Beckett shares some examples of different voices that businesses can use in their content. Members of the BizSugar community add some extra discussion.

Boost Your Closing Rates by 30 Percent


Getting online consumers to engage with your marketing materials can be difficult. So actually closing the deal can sometimes seem impossible. But by learning a bit more about your target market and how potential customers see and interact with your marketing content, you will improve your odds of closing. And Ivan Widjaya shares a method for doing just that.

Consider Buying a Franchise

(The Franchise King)

Franchise businesses can be a great way for people to break into business ownership with an existing brand. It might not be for everyone, but Joel Libava shares 22 good reasons you should at least consider buying a franchise.

Don’t Make These Startup Customer Service Mistakes

(John Waters)

New businesses are often prone to some rookie mistakes. But when it comes to customer service, those mistakes can be incredibly costly. It is, after all, your customers who ultimately decide whether your business succeeds or not. In this post, John Waters shares some common customer service mistakes that businesses need to avoid.

Double Your Web Traffic

(Daily Sandals)

Your website traffic should be constantly growing. But if you’re in need of a little push on top of that steady, organic growth, there are a few different tactics you can try. Here, Chloe Harwood shares some tricks that businesses can use to increase Web traffic.

Get Authority Links for Your New Blog

(Neil Patel)

When optimizing your site for search engines, the more incoming links you have, the better. But not all links are created equal. Getting quality or authority sites to link back to your business can be invaluable. And Neil Patel shares some techniques for obtaining those highly coveted authority links.

Create a Better Work Environment

(Business News Daily)

In order for your team to function well and help your business succeed, you need to create an environment that keeps employees happy and productive. In this post, Brittney Helmrich shares some tips for creating a better work environment. And BizSugar members share some thoughts on the post too.

Celebrate the Small Things that Make a Big Difference


When you’re running a small business, it’s often the little things that can make a big difference to your success and overall happiness. For this year’s Small Business Week, John Oechsle suggests some small changes you can make in your small business that have the ability to make a big impact.

Avoid These Blogging Mistakes

(Acesse Blog)

Blogging can be a huge asset to your business. But in order for your blog to be effective, either as a money maker or a source of promotion for other parts of your business, you need to avoid these common pitfalls, as outlined by Anna Christensen.

Mistake Photo via Shutterstock


Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.

6 Reactions
  1. Thanks for the mention, gang!

    I really appreciate it…

    The Franchise King®

  2. I find it annoying when a site takes too long to load or it has a lot of confusing elements. I also hate those floating ads or those mandatory sign-ups where I cannot read the content because of it.