The Mobile Trend: 10 Things to Know

The trend toward mobile, including use of check-in sites, is increasing. Your customers and competitors increasingly are taking advantage of the mobile revolution.  What about your business — are you ahead of this curve, keeping up, or totally unaware?  This roundup looks at 10 mobile trends and resources, to help you run and grow your business:

Mobile Use May Bring Downsides

Facebook used more via mobile devices than via Web. A recent comScore report indicates Americans spend more hours on Facebook’s mobile site and apps than on the the classic Web interface. As the report points out, for advertisers that’s a problem, because the mobile feed doesn’t display nearly as many ads as the regular website.  And the mobile interface may not display other things. Do you know what else of your Facebook presence may not be displayed to followers – have you checked lately?  TechCrunch

Steps for Small Businesses

Optimize your site for mobile users. Is your site optimized for mobile visitors?  Features such as pulldown boxes and collapsible links make a site much more mobile friendly.

Securing mobile devices is a critical step. Protecting the data on mobile devices must be an important priority for businesses as these tools are used more and more. So what steps can be taken to make sure your mobile devices never become a liability? Small Business Trends

Check-in Expands

New Yelp check-in app means mobile feedback. A new app called Check-In Comments lets users leave instant reviews or tips as soon as a friend checks in at a restaurant or other establishment. The new Yelp app shows one way mobile check-in will transform customer feedback. WebProNews

Check-ins at Foursquare and location services rise. According to a Pew Research Center study, one in 10 adults now checks in with Foursquare, Gowalla and other geosocial services. Does your business have a physical location?  If so, are you taking location-based services into account in your marketing? Marketing Land

The state of location-based services. With the emerging importance of mobile and its location-based capabilities, it’s important to look at how far leading services have actually progressed. The marketing implications of these services are clear. Computerworld

More Apps Emerge

Workers getting mobile too. Customers aren’t the only ones moving around and interacting by mobile device more often these days. Having an increasingly mobile work force has its advantages as well. To that end, apps that enable them are part of the future. Smallbiz Technology

Check out these 65 mobile apps for your business. Mobile tools abound and, what’s more, many have been developed for use in a lot of business management areas. If you want to see how many ways mobile technology can improve productivity, consider how you might use some of these. Small Business Trends

More Trends to Watch

Mobile as competitive advantage. According to one study, 85% of small businesses are using smartphones to improve productivity. Business 2 Community

Mobile payments could be a game-changer. And not just for consumers. As options for mobile payments expand, more and more small businesses have signed on. The capability allows businesses to take advantage of a clear market trend. WSJ


Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.

4 Reactions
  1. There is definately a growing need for small businesses to sit up and take notice of mobile trends.
    With the check in apps that you mention and Google applying for a new patent for a user based human filtering algorithm, I can see the user playing a massive role in the future of search.
    Bing are looking at ways to incorperate mood based results as well. Search technology is going through some big changes at the moment. I can see the way we use search and the results being very different in the not too distant future.
    Personally I think that mobile degrades the web experience but you have to move with the times or fall behind.

  2. The part about more apps coming out is something not so unexpected anymore. With mobile phones getting more and more modern each day, tons of new apps are going to be released soon.

  3. Mobile is so hot, these days.

    I’m starting to wonder when all the spammers will start spamming the Mobile world.

    Maybe it’s harder for them to penetrate the networks. I hope so.

    The Franchise King®

  4. i am agree it’s necessary for business owner to come on mobile platform to interact with their customer there lot’s of potential to find the new customer via mobile platform. it’s growing day by day.