The Most Profitable Amazon Products to Sell in 2023

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If you’re looking to start or expand an e-commerce business in 2023, you need to know the most profitable products to sell on Amazon. With millions of potential customers and Amazon’s massive reach, entrepreneurs have a prime platform to sell their products.

However, choosing the right products is key to maximizing profits in this competitive online marketplace. In this article, we’ll reveal the most profitable Amazon products to sell in 2023. Let’s dive in!

What is The Most Profitable Product Category on Amazon?

According to a survey by Jungle Scout, Beauty & Personal Care is the most profitable product market niche category on Amazon.

While this is a lucrative category with 30% of sellers having a 21% net margin or higher, keep in mind that profitability may vary depending on factors like competition, product quality, and marketing strategy.

Before deciding on a product category to sell on Amazon, it’s essential to conduct thorough research and develop a sound business plan.

most profitable amazon products

The 14 Most Profitable Product Categories on Amazon + The Top Products to Sell

Selling on Amazon has never been easier. If you’re looking for profitable products from the best-selling categories to add to your Amazon store, this section is for you. Here are 14 profitable categories and 42 of their top-selling products:

1. Beauty Products

Beauty Products are a highly profitable category on Amazon, with a wide range of sub-categories that offer plenty of opportunities for sellers.

From makeup to skincare, hair care, and more, beauty products cater to a vast audience, making them attractive categories for sellers who offer private-label products.


Selling makeup on Amazon is a great way to turn your passion into profit. From eyeshadows and foundations to lipsticks and blushes, there are plenty of makeup products that you can offer to your customers.

Makeup products are always in demand especially from the younger demographic, making them a great choice for Amazon sellers.


When it comes to hair care, there are hundreds of products to choose from. From shampoos and conditioners to hair styling products and treatments, the haircare category has something for everyone.

Investing in quality products with natural ingredients is a great way to get noticed on Amazon and stand out from the competition.


Skincare is one of the most popular and profitable product categories on Amazon. There are so many different types of skincare products to choose from, like cleansers, moisturizers, serums, creams, and masks.

Invest in quality products that customers can trust and make sure you stock up on the latest trends. What makes skincare products so appealing to Amazon customers is that they can find exactly what they need without having to step out of the house.

2. Tools and Accessories

Selling items in this category can be lucrative on Amazon, providing a broad range of options for sellers looking to capitalize on this market. The category has a vast audience, from professionals to DIY enthusiasts, making it a highly competitive yet potentially profitable niche.

Power Tools

Power tools are always in demand, with a variety of products available. From drills and saws to sanders and screwdrivers, power tools are must-haves for many professionals as well as DIY enthusiasts.

Invest in quality items from trusted brands and make sure you stock up on the latest products that offer innovative features. While power tools can be expensive, they have the potential to bring in good profits if marketed properly.

Hand Tools

Hand tools are essential for many jobs, making them a great product to sell on Amazon. From hammers and pliers to wrenches, hand tools can come in handy in almost any situation.

Invest in products from leading brands that customers can trust and make sure you always have the latest items available. However, providing budget-friendly options is also important, as customers often look for value deals.

Tool Accessories

Tool accessories are an essential part of Amazon’s tool and accessory category. From drill bits to saw blades, tool belts, and more, there is something for everyone.

Offering a selection of quality products from trusted brands can be a great way to get noticed on Amazon, as customers always look for reliable items. With the right mix of products, tool accessories can be a great way to boost your profits.

3. Books

Books are a great way for sellers to diversify their product portfolio and increase revenue. With books, there’s something available for everyone, so you can build a loyal customer base quickly and easily.


These days, textbooks are a great way to make money on Amazon. With students increasingly turning to online sources for their educational needs, textbooks have become one of the most popular product categories on Amazon.

Stocking up on the latest titles is key to making sure you’re successful in this category. Textbooks can range from primary school to college levels, so make sure you have a selection for every type of student.

Self-Help Books

Who doesn’t want to improve their life? Self-help books are one of the most popular categories on Amazon, with customers always looking for new titles by well-known authors.

The way to really succeed in this category is to offer quality books that readers can trust from leading authors and make sure you’re always updated on the latest releases.

Romance Novels

Romance novels have been around for decades, but thanks to the digital age, they’ve become one of the most popular genres on Amazon.

With a wide variety of subgenres, from historical romances to contemporary tales and paranormal stories, romance novels can appeal to a broad audience. These books will always be in-demand because readers love to escape into a romantic world for a few hours.

4. Business and Money

Selling business and money-related products is a great way to boost your bottom line and make a real impact. There’s a huge demand for these kinds of products, giving you plenty of opportunities to reach customers from all backgrounds.

Office Supplies

Office supplies are essential for any business, and they’re a great product to sell on Amazon. With an extensive selection of products available from leading brands, you can make sure your customers always have access to the items they need.

Whether it’s pens, paperclips, or other basics every office needs – stocking up on quality office supplies is key to success in this category.

Investment & Trading Books

Investment and trading books are a great way to help your customers become more knowledgeable in the world of finance. Books like “Rich Dad, Poor Dad,” and “The Intelligent Investor” are great choices for anyone looking to get their feet wet in the world of investing.

Accounting & Taxes

Accounting and tax products are always in demand, particularly during the tax season. Stocking up on items like calculators, software programs, and other tools will ensure that customers have access to everything they need when it comes time to file their taxes and manage their finances.

5. Children’s Books

Selling children’s books is a great way to bring joy to kids and help them learn at the same time. They’re a popular item with parents, so you can reach new customers quickly and easily.

Dog Man: Twenty Thousand Fleas Under the Sea

The Dog Man series by Dav Pilkey follows the adventures of its titular hero and his loyal friends. With silly jokes, exciting battles with villains, and courageous missions to save the day, these books are a great way for kids to explore their imaginations.

Whether it’s facing off against evil fish fleas or thwarting an evil plan to ruin Christmas, Dog Man is always up for an action-packed adventure.

The Very Hungry Caterpillar

The Very Hungry Caterpillar is a timeless classic written and illustrated by Eric Carle. Follow the caterpillar as it makes its way through different types of food, changes into a beautiful butterfly, and embarks on a journey that inspires children everywhere.

With rhyming text and vibrant illustrations, this book perfectly captures the wonder and magic of nature, while introducing young readers to the life cycle of butterflies.

I Love You to the Moon and Back

I Love You to the Moon and Back, written by Amelia Hepworth and illustrated by Tim Warnes, is a beautiful picture book that celebrates the deep bond between parent and child.

Follow their journey as they explore the night sky, talk about all the things they love about each other, fly through a star-filled universe, and make a wish on a shooting star together.

6. Fitness and Dieting

Selling fitness and dieting products is a great way to help people take control of their health giving customers the tools they need to reach their physical goals. Plus, it’s an evergreen category with lots of demand.

Strength Training

Strength training products are essential for anyone looking to develop their muscles and build a healthy physique.

Offering items like exercise machines that target specific muscle groups, resistance bands, and other essential strength training products can help your customers reach their goals faster.

These items are always in demand, but during peak fitness periods like the new year, they can be particularly lucrative.

Cardio Training

People are always looking to lose weight and get fit, so stocking up on cardio training items is a good idea. Offering products like treadmills, exercise bikes, jump ropes, and other equipment can help your customers reach their weight loss goals faster.

Plus, these items are relatively low maintenance and can last for years with proper care. The profit margins on these items can be quite good, so it’s definitely worth investing in some quality products.

Massage Tools & Equipment

For those looking to relax, massage tools and equipment can be a great way to unwind. Offering items like massage chairs, heating pads, neck massagers, and more is a surefire way to keep your customers happy.

These products are also relatively low maintenance, so you don’t have to worry about too much upkeep or repairs.

With the right selection of massage tools and equipment, you can give your customers the perfect way to relax after a long day or after a tough workout.

7. Clothing, Shoes, and Jewelry

Selling clothing, shoes, and jewelry is a great way to cater to a wide range of customers. From designer labels to everyday basics, you can provide customers with quality items that fit their style and budget.


Menswear can be a great way to bring in some extra income. Offering items like polo shirts, dress pants, ties, and other items allows customers to stay fashionable while still creating an affordable wardrobe.

Investing in quality menswear brands is also a good idea as they tend to last longer and keep their shape better than cheap alternatives.


Women’s clothing is a popular category, so stocking up on items like dresses, skirts, blouses, and other apparel can be a great way to bring in more customers.

Having different sizes, styles, and colors ensures that you can cater to any woman’s tastes. Plus, quality ladieswear items can be quite profitable as they tend to last longer.


Jewelry is a great way to add a touch of sparkle and glamour to any outfit. Selling rings, earrings, necklaces, brooches, and other items can help your customers find the perfect accessory.

Make sure to sell only the best quality jewelry to ensure your customers are getting the best for their money. Plus, with proper care and maintenance, these items can last for years.

8. Electronics Category

Selling electronics is a great way to tap into the ever-growing market for tech gadgets and gizmos. With cutting-edge products and innovative features, you can give customers the latest in tech and stay ahead of the competition.

Smartphones & Tablets

Offering smartphones and tablets are a great way to get in on the latest trends in tech. With different models available from leading manufacturers, customers can find exactly what they’re looking for and stay up-to-date with their devices.

Selling accessories like cases and screen protectors makes sure that customers have everything they need for their devices.

Computers & Laptops

Selling computers and laptops is another great way to get into the tech market. Offering both desktop and laptop options allows customers to find the perfect product for them.

You can target customers of all different budgets, from those looking for an affordable machine to those seeking out the latest and greatest computers.

Smart Home Accessories

With the rise of smart home technology, customers are always on the lookout for innovative products that can help make their lives easier.

Offering items like smart lighting, security cameras, thermostats, and more is a great way to give them the perfect solution for their needs. These items usually require minimal maintenance, making them a great investment for your store.

9. Home and Kitchen

From practical items like cookware and utensils to decorative pieces like furniture and artwork, you can offer something for all tastes and budgets. And with quality goods, you can create loyal customers that keep coming back for more.


Having a good selection of cookware is essential for any home and kitchen store. Offering items like pans, pots, bakeware, and more ensures that customers can find whatever they need to make their favorite dishes.

Stocking up on quality brands helps ensure that the products last longer and work better than cheaper alternatives.

Furniture & Artwork

For those looking to spruce up their living space, offering furniture and artwork can be a great way to cater to them. From classic styles to modern designs, you can provide customers with pieces that suit their tastes and needs.

High-quality furniture and artwork also make for a great investment as they tend to keep their value over time.

Kitchen Utensils

Having a good selection of kitchen utensils can help make cooking easier for your customers. Offering items like knives, spatulas, whisks, and more ensures that they have all the tools needed to whip up their favorite recipes.

Quality utensils are also built to last and can provide years of use before needing to be replaced.

10. Personal Care

You’ll be able to sell everything from moisturizers and creams to cleansers, toothpaste, and razors. These are items people need every day, so you can count on steady repeat customers and a consistent revenue stream.

Shaving & Grooming

If you’re in the personal care market, then selling shaving and grooming products is a must. Product ideas like razors, shaving cream, aftershave, and more give customers the perfect way to keep their skin looking and feeling great.

Having a selection of high-quality products ensures that customers come back for more when the time comes to replace their supplies.

Bath & Body Products

Items in this category include items like body lotions, soaps, bath oils, and more. By offering a wide selection of products, customers can find something that caters to their individual needs.

Be sure to have both men’s and women’s lines so that everyone can find what they’re looking for. Both are profitable, but targeting a specific audience can help boost your sales.

Nail Care

For those looking for a little pampering, stocking up on nail care products is a great way to go. You can offer items like nail polish, buffers, and clippers so that customers can give themselves the perfect manicure or pedicure.

High-end salons are often pricey, so having quality products at an affordable price makes it easy for customers to give themselves the same luxurious treatment at home.

11. Pet Supplies

As an Amazon seller, you can provide pet owners with all the supplies they need from food and treats to toys and grooming products. It’s easy to help keep customers’ furry friends happy and healthy.

Pet Food

Pet food sells like hotcakes, so having a good selection of items from different brands and flavors can help you meet the needs of all kinds of pet owners. You can also offer pet food in bulk to provide customers with a more economical option.

Pet Toys & Accessories

From chew toys and squeaky balls to beds and blankets, offering pet toys can be a great way to draw in customers. You can also offer items like collars, leashes, and harnesses to keep their four-legged friends safe and secure.

Pet Grooming Supplies

Keeping a pet clean and well-groomed is essential for their health and well-being. Offering items like shampoos, conditioners, clippers, and brushes ensure that pet owners have all the supplies needed to keep their furry friends looking and feeling great.

12. Sports and Outdoors

Sports and outdoor products offer a lucrative opportunity for Amazon sellers. With millions of customers and a variety of subcategories, it’s a great platform to showcase products ranging from camping gear to fitness equipment.

Outdoor Gear

You can offer items like tents, sleeping bags, backpacks, and more for those looking for a great outdoor adventure. Having quality gear ensures that customers can have a safe and enjoyable time while exploring the great outdoors.

Sports Supplies

Having sports supplies on hand is also helpful for those looking to enjoy some fun activities. You can offer items like tennis rackets, basketballs, soccer balls, and more to give customers the perfect way to practice their skills.

Fitness Equipment

From weights to yoga mats, having a robust selection of fitness equipment allows customers to stay active right in the comfort of their own homes. Quality items also ensure that they can use them for years without needing replacements.

13. Toys and Games

Selling toys and games is lucrative with a wide range of products and millions of potential customers. Whether you specialize in a particular type of toy or offer a diverse range of products, it’s a great platform to showcase your inventory and generate sales.

Educational Toys

Offering educational toys and games is a great way to help kids of all ages learn while having fun. From puzzles and books to science kits, customers can find something that will both educate and entertain their children.

Action Figures & Dolls

Action figures and dolls are timeless classics with new generations being introduced every day. Offering these items allows customers to share some of their childhood favorites with their own children or even grandchildren.

Board Games

Having board games on hand is also a great way to draw in customers looking for some family fun. With endless choices available, there’s something for everyone when it comes to playing the perfect game.

14. Home Improvement

As an Amazon seller, you can provide customers with all the home improvement supplies they need. You can sell popular items from lighting and decor to outdoor living and sheds.

Lighting & Decor

Offering various types of lighting and decor can help customers give their homes a personalized touch. From wall art to lamps, there are countless ways to enhance the indoor look and feel of any space.

Outdoor Living Supplies

Having outdoor living supplies on hand is also essential for those looking to spruce up their backyard or patio. You can offer items like furniture, grills, fire pits, and more for those who want to create an inviting outdoor area for family gatherings or entertaining guests.

Sheds & Storage

Finally, you can also offer sheds and storage solutions to help customers organize their outdoor space. Having a place to store items like lawn equipment, tools, and pool supplies is essential for ensuring that everything stays neat and tidy.

What is the Amazon Best Sellers Page?

The Amazon Best Sellers page is a great way to find the hottest items on the platform. This page showcases products with the highest number of customer purchases, providing shoppers with an up-to-date list of the best-selling products. It’s a useful tool for researching and discovering trending products and top sellers.

Final Thoughts

Choosing the right products to sell on Amazon in 2023 can be a daunting task, especially with too much competition in many popular categories. However, sellers can increase their chances of success by leveraging the benefits of Amazon Brand Registry, Amazon Custom, Merch by Amazon, Amazon Subscription Box, and Amazon Handmade while optimizing the way sellers list their products.

By offering unique and high-quality products, utilizing Amazon’s tools, and carefully researching the market, sellers can create a profitable business on Amazon. It’s crucial to stay informed and adaptable, as the e-commerce landscape is constantly changing, but with the right approach, success is within reach.


What Are The Most Profitable Books to Sell on Amazon?

The most profitable books to sell on Amazon include textbooks, collectibles like first editions, and niche books catering to specific interests or hobbies. However, competition can be high, and it’s crucial to offer high-quality products, conduct thorough research, and develop effective marketing strategies to succeed.

What Are The Most Profitable Items to Resell on Amazon?

The most profitable items to resell on Amazon can vary but some items that consistently show a high level of profitability include electronics, popular toys and games, beauty and personal care products, and home and kitchen items. Reselling on Amazon can be a lucrative venture, but it requires effort, dedication, and a willingness to adapt to market changes.

What are Amazon’s Best Selling Products?

Amazon’s best-selling products range from electronics to personal care items, including the Amazon Echo Dot, Instant Pot pressure cookers, Fitbit fitness trackers, and Seventh Generation cleaning products. While these products are popular, best-sellers may vary based on market demand and competition. Conducting research and staying up-to-date with current trends can help identify top-selling products.

Which Selling Categories are the Most Popular?

Amazon’s most popular selling categories include electronics, home and kitchen products, clothing and accessories, books, and health and personal care items. These categories consistently show high levels of demand and sales on Amazon.

Can I Sell on Amazon and on My Online Store?

Yes, this is known as multichannel selling, and it can help your e-commerce business reach a larger customer base while increasing sales and growing your own brand. Amazon offers a marketplace that allows you to reach a wider audience while also giving you control over pricing and product presentation. You can also leverage other e-commerce sites and your own online store to customize the customer experience and better establish your brand.

Can you Realistically Make Money on Amazon?

Yes, with millions of customers and a wide range of products, Amazon provides ample opportunities for sellers to generate income. However, success on the platform requires careful planning, product research, and execution.

Factors such as product selection, pricing, marketing, and customer service all play a role in determining your success. It’s important to approach Amazon selling as a business and continually assess and adjust your strategy to optimize sales and profitability.

Qualify for discounts, special offers and more with a Business Prime account from Amazon. You can create a FREE account to get started today.

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Kevin Ocasio Kevin Ocasio is a staff writer for Small Business Trends and has been with the team for 2 years. He holds certifications in SEO, digital marketing, and content marketing. Kevin is also certified in Information Technology Technical Support Fundamentals.