25 of the Most Profitable Small Businesses Today

READ MORE: 10 Tips to Help You Start Your Small Business (Even on a Low Budget)

If you’re looking for a business opportunity that is both profitable and has a lot of growth potential, you’ll want to consider starting one of the businesses on this list. These 25 small businesses have the potential to be some of the most profitable businesses in the coming year, and there’s still time to get in on the action. Let’s get started!

Our Methodology: The Most Profitable Small Businesses

When diving into the entrepreneurial world, one of the key attractions is profitability. However, identifying the most profitable small businesses requires a keen understanding of market dynamics, consumer needs, and emerging trends.

To assist entrepreneurs in selecting small business ideas that offer the best potential for profitability, we’ve considered a range of factors. These criteria are rated on a scale from 10 (most crucial) to 1 (least crucial), ensuring that our recommendations cater to the practicality, market demand, and financial viability of starting a small business.

Market Demand and Growth Potential: Importance 10/10

  • Current and projected demand for the products or services.
  • Trends and growth potential in the target market.
  • Niche opportunities with less competition.

Initial Investment and Startup Costs: Importance 9/10

  • Required capital to start the business.
  • Costs for equipment, inventory, and initial operations.
  • Feasibility for bootstrapping or low initial investment options.

Profit Margins and Revenue Streams: Importance 8/10

  • Potential for high-profit margins in the business.
  • Diverse revenue streams for financial stability.
  • Break-even analysis and time to profitability.

Scalability and Expansion Opportunities: Importance 7/10

  • Ability to scale the business over time.
  • Expansion opportunities, both geographically and in product/service offerings.
  • Flexibility to adapt and grow with market changes.

Operational Complexity and Expertise: Importance 6/10

  • Required skills and expertise to run the business.
  • Complexity in daily operations and management.
  • Availability of skilled labor or need for specialized training.

Online Presence and E-commerce Potential: Importance 6/10

  • Opportunities for online sales and digital marketing.
  • Potential to leverage social media and online platforms.
  • E-commerce integration and online customer reach.

Regulatory and Legal Considerations: Importance 5/10

  • Compliance with industry regulations and legal requirements.
  • Need for permits, licenses, or certifications.
  • Intellectual property considerations or legal liabilities.

Sustainability and Environmental Impact: Importance 4/10

  • Alignment with sustainable and eco-friendly practices.
  • Demand for green and ethical products/services.
  • Long-term viability considering environmental impact.

Identifying the most profitable small businesses involves a balance of these factors, considering what each business can manage, its market, and its unique value propositions. This blend ensures the businesses we recommend have a robust foundation for profitability and success.

Most Profitable Small Business Ideas

Take a look at these top 25 business opportunities to start this year.

1. Social Media Management

If you have an internet connection and are good at social media marketing, then starting a social media management business might be a good option for you.

By establishing an excellent social media management business, you can help businesses connect with their customers and grow. This sector is highly in demand and there’s tons of potential for growth and profitability.

2. Cleaning Services

Cleaning services is a business that will always be in demand. People are always looking for ways to save time and money, and hiring a cleaning service is a great way to do that.

most profitable small businesses

3. Creating Online Courses

If you’re an expert in a particular subject, you can create an online course and sell it to people who want to learn more about that topic. This is a great way to make money while helping others learn. And with low startup costs, there’s plenty of room for profits.

4. Business Consulting

Starting a consulting business can be a great way to earn a good income. If you have experience in business, you can help others start and grow their businesses.

5. Graphic Design Services

Are you a creative person? If so, you can start a graphic design business and help businesses with their branding and marketing efforts. There’s tons of demand and low startup costs, leading to excellent profitability for talented designers.

6. Digital Marketing Services

One thing that will always be in demand is digital marketing services. As long as businesses want to reach their customers online, there will be a need for digital marketers.

most profitable small businesses

7. App Development

If you’re a tech-savvy individual, you can start an app development business. With the right idea, you can create an app that will be a hit with users and earn you a good income. You can also choose to offer app development services to other businesses.

8. Personal Training

If you’re passionate about fitness and helping others, becoming a personal trainer might be the perfect business for you. You can start your own personal training business or work for a gym or other fitness facility. It’s even possible to start at home or online to keep startup costs low.

9. Web Development

This year businesses will still need websites, and they’ll need someone to create them. If you have the skills, you can start a web development business and help businesses get online with minimal startup costs.

most profitable small businesses

10. Courier Services

If you have a vehicle and are willing to do some driving, you can start a courier service. This is a great business for those who are organized and have good customer service skills.


More of the Most Profitable Business Ideas

As the small business sector continues to grow, it’s important to stay up-to-date on the latest and most profitable business opportunities. Here are 10 more of the most successful small businesses for you to consider starting.

11. Catering Business

Do you love to cook? If so, you can start a catering business. This is a great option for those who want to work from home and have the ability to cook large quantities of food.

12. Real Estate Investing

If you’re looking for a passive income business, real estate investing might be a good option for you. You can earn money by owning and renting out residential and commercial properties. It doesn’t require much work and is an opportunity that you can grow over time.

13. Virtual Assistant Services

The need for virtual assistants will increase as businesses continue to move online. If you have administrative or customer service experience, you can start a virtual assistant business and help businesses with their online tasks.

14. Online Tutoring

Are you an expert in a particular subject? If so, you can start an online tutoring business and help students learn. This is a great option for those who want to work from home, set their own hours, and are good with people.

most profitable small businesses

15. Technology Repair Services

As technology becomes more and more prevalent in our lives, the need for technology repair services will also increase. If you’re good with computers and other electronic devices, you can start a business that provides these services.

16. IT Support

Businesses use so much technology these days that they’ll need IT support services to help them. If you’re familiar with computers and networking, you can start an IT support business and help businesses keep their systems up and running.

17. Freelance Writing

Do you have a knack for writing? If so, you can start a freelance writing business. This is a great option for those who want to work from home working on a business they love.

18. Food Truck

A food truck is a great option for those who love to cook and have a passion for food. You can start your own food truck business or work for an existing one. It’s also possible to scale this business with multiple locations as your company grows.

19. Property Management

If you’re good with people and have experience in the property management field, you can start your own property management business. This is a great way to get into the real estate industry and grow your business over time.

20. Legal Services

Also making our list of the most profitable businesses to start this year is a legal services business. If you have experience in the legal field, you can start a business that provides legal services to businesses and individuals such as wills and trusts, contract reviews, and more.

21. E-Commerce Specialization

The surge in online shopping has created a fertile ground for e-commerce businesses, especially those focusing on niche markets. By specializing in specific product categories, such as eco-friendly products, artisan crafts, or specialized tech gadgets, small businesses can cater to particular consumer interests.

This specialization allows for targeted marketing strategies and the development of a loyal customer base. Success in this realm involves understanding e-commerce platforms, digital marketing, and supply chain management to effectively reach and serve a global audience.

22. Health and Wellness Services

The health and wellness sector offers diverse opportunities, from personal training and nutrition consulting to mental health and wellness coaching. With a growing awareness of the importance of a healthy lifestyle, these services are in high demand.

Entrepreneurs can offer these services in person, online, or through hybrid models. This field requires expertise in the respective health and wellness area and a strong emphasis on building client relationships and trust.

Innovations in this sector could include personalized wellness plans, online coaching sessions, or wellness workshops.

23. Home Improvement and Repair Services

With the real estate market’s evolution, there is an increasing demand for home improvement and repair services. This can range from interior decorating and landscape design to essential home repairs and smart home installations.

Small businesses can capitalize on this need by offering reliable, quality services in their local area. Success in this industry depends on skilled craftsmanship, excellent customer service, and the ability to adapt to the latest home improvement trends.

24. Remote Work Solutions

As remote work becomes more prevalent, there is a growing market for products and services that facilitate effective remote working. This can include virtual collaboration tools, ergonomic furniture, and productivity software.

Small businesses can thrive by offering innovative solutions that enhance the remote work experience. Key to success here is understanding the challenges of remote work and developing solutions that are both practical and user-friendly.

25. Sustainable Goods and Services

Sustainability is more than a trend; it’s a consumer shift towards environmentally friendly products and services. Businesses that offer sustainable alternatives, like biodegradable products, zero-waste goods, or eco-friendly services, tap into a conscious consumer market.

This venture requires a commitment to sustainability, knowledge of eco-friendly practices, and the ability to communicate the value of sustainable choices to customers. Businesses could consider offering products made from recycled materials, sustainable lifestyle consulting, or eco-friendly home services.

Each of these business ideas holds the potential for profitability and growth this year. The key is to align these ideas with your skills, market needs, and personal interests, ensuring that your business not only succeeds financially but also brings personal fulfillment and makes a positive impact.

The Small Business Sector Today

The current small business landscape shows that 65% of small business owners reported being profitable with 51.04% looking to increase staff, according to a poll conducted by Guidant Financial.

What’s even more promising is the fact that 41.02% of small businesses are looking to expand or remodel their business. However, 70.73% of small business owners said that trying to hire workers has been more difficult this year versus previous years.

This could explain why 63.17% of small business owners have increased worker compensation, with 33% admitting to making significant efforts to keep on their current employees.

What Do You Need to Start a Successful Business?

Starting a successful business requires careful planning and consideration of various factors. Beyond startup costs, here are some other essential elements you need:

  • A Solid Business Plan: Develop a comprehensive business plan outlining your vision, target market, products or services, marketing strategies, financial projections, and growth plans.
  • Market Research: Conduct thorough market research to understand your industry, competition, and target audience. Identify gaps and opportunities to position your business for success.
  • Legal and Regulatory Compliance: Register your business and obtain all necessary permits and licenses to operate legally. This ensures you stay compliant with local and national regulations.
  • Clear Value Proposition: Define what makes your business unique and how it addresses your customers’ needs better than competitors.
  • Financial Management: Implement effective financial management practices to track income, expenses, and profitability. Create a budget and stick to it.
  • Marketing and Branding: Develop a strong brand identity and marketing strategy to create awareness and attract customers.
  • Customer Focus: Prioritize excellent customer service and build strong relationships with your clients.
  • Skilled Team: Hire talented and dedicated employees who share your vision and contribute to the success of your business.
  • Adaptability: Stay flexible and open to adapting your business strategies based on market feedback and changing conditions.
  • Passion and Determination: Running a successful business requires dedication, hard work, and a genuine passion for what you do.

By addressing these crucial elements, you can lay a strong foundation for your business’s success and increase your chances of achieving your entrepreneurial goals.

Key Elements for a Successful Business
1. Startup Costs
2. Solid Business Plan
3. Market Research
4. Legal and Regulatory Compliance
5. Clear Value Proposition
6. Financial Management
7. Marketing and Branding
8. Customer Focus
9. Skilled Team
10. Adaptability
11. Passion and Determination

What Are the Most Profitable Small Businesses?

Owning your own business is a great way to be in control of your income and your future. Many small businesses can be profitable, but some are more so than others.

Some of the best small business ideas that can be very profitable include owning and operating a franchise, starting a home-based business, or becoming a consultant.

These businesses offer the potential for flexibility, independence, and profitability. So if you’re ready to take the plunge into entrepreneurship, these are three great options to consider.


As we step into the coming year, the small business landscape is brimming with opportunities for those who are eager to embark on the entrepreneurial journey. This list of 25 small business ideas not only holds the potential for profitability but also reflects the evolving needs and trends of our ever-changing world.

The statistics paint a promising picture for small businesses. With 65% of small business owners reporting profitability, it’s clear that success is attainable. However, it’s crucial to acknowledge the challenges they face, such as hiring difficulties. Yet, the fact that 41.02% of small businesses are planning to expand or remodel demonstrates the enduring spirit of entrepreneurship and growth.

Now, let’s delve into the small business ideas that hold the promise of profitability this year:

  • Social Media Management: With businesses increasingly relying on social media, starting a social media management business offers a chance to help them connect with customers and grow.
  • Cleaning Services: The demand for cleaning services remains constant, making it a reliable and profitable business.
  • Creating Online Courses: Sharing your expertise by creating online courses can be a lucrative endeavor, benefiting both you and those eager to learn.
  • Business Consulting: Leverage your business experience to help others start and expand their ventures, offering valuable insights and guidance.
  • Graphic Design Services: Tap into your creativity by assisting businesses with branding and marketing through graphic design services.
  • Digital Marketing Services: In a world where businesses continuously strive to reach customers online, digital marketing services will always be in high demand.
  • App Development: If you possess technical skills, an app development business could yield substantial income by creating apps or offering development services to other businesses.
  • Personal Training: Combine your passion for fitness with entrepreneurship by becoming a personal trainer, either independently or with a gym or fitness facility.
  • Web Development: Websites remain essential for businesses, creating a steady demand for web development services.
  • Courier Services: Use your vehicle and organizational skills to establish a courier service, catering to delivery needs.
  • Catering Business: If you love to cook, a catering business offers the chance to work from home and serve delicious meals.
  • Real Estate Investing: For those seeking passive income, investing in residential and commercial properties can provide financial stability.
  • Virtual Assistant Services: As businesses move online, the need for virtual assistants continues to grow, providing opportunities for administrative and customer service professionals.
  • Online Tutoring: Sharing your expertise in a specific subject can be rewarding and profitable through online tutoring.
  • Technology Repair Services: As technology becomes more integrated into our lives, the demand for technology repair services increases.
  • IT Support: With businesses relying heavily on technology, IT support services are crucial for maintaining smooth operations.
  • Freelance Writing: If you have a talent for writing, freelance writing offers flexibility and the chance to work on projects you love.
  • Food Truck: Express your passion for food through a food truck business, delivering culinary delights to your community.
  • Property Management: Leverage your people skills and property management experience to help others in the real estate industry.
  • Legal Services: Providing legal services, such as wills, trusts, and contract reviews, is a valuable contribution to businesses and individuals.
  • E-Commerce Specialization: With the ongoing boom in online shopping, e-commerce businesses that specialize in niche products or services have significant potential.
  • Health and Wellness Services: The health and wellness sector continues to grow, with opportunities ranging from personal training to wellness coaching.
  • Home Improvement and Repair Services: As homeowners continue to invest in their properties, businesses that offer home improvement and repair services are in high demand.
  • Remote Work Solutions: Providing solutions that facilitate remote work, such as virtual collaboration tools or ergonomic home office products, can be highly profitable.
  • Sustainable Goods and Services: Businesses that offer sustainable, eco-friendly products or services align with the increasing consumer preference for green options.

To start a successful business it’s essential to have a solid business plan, conduct thorough market research, ensure legal and regulatory compliance, and offer a clear value proposition. Financial management, effective marketing, excellent customer service, and a skilled team are also crucial. Furthermore, adaptability and a relentless passion for your venture will drive your success.

As you navigate the small business landscape, remember that each of these opportunities presents its unique challenges and rewards. Success often stems from your ability to align your skills, interests, and determination with the right business idea. By combining these elements and addressing key factors, you can carve a path toward profitability and fulfillment in the world of entrepreneurship.

The small business sector is ripe with possibilities. It’s up to you to seize the moment, turn your aspirations into action, and embark on the journey of building a profitable and rewarding business.

Whether you choose to venture into social media management, web development, or any of the other exciting opportunities listed here, the potential for success awaits those who are willing to take the leap into the world of entrepreneurship.

Image: Envato Elements

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Kevin Ocasio Kevin Ocasio is a staff writer for Small Business Trends and has been with the team for 2 years. He holds certifications in SEO, digital marketing, and content marketing. Kevin is also certified in Information Technology Technical Support Fundamentals.