Naming Startups and the Numberthing Trend

Over at the blog I author at BNET, called Selling to Small Business, I write about the numberthing trend.

That’s the trend toward naming startups with a number and a thing, such as 37 Signals or 43 Things.

The term was coined recently by Owen Thomas at the Business 2.0 Blog (almost a numberthing itself).

Read the whole article over at BNET. I am creating a list of startups with numberthing titles over there — leave a comment and add to the list over at BNET.

Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.