New Small Business Lessons in Social Media

You’ve heard social media is critical for your business. But social media and business are changing all the time. Are you keeping up with the latest in how online media channels can boost your business and how your business can effectively use them?

Newest Trends

Using Pinterest for your small business. It’s the new kid on the block as social networking sites go. Join a live Facebook chat Friday with Stephanie Ward of Firefly Coaching hosted by our sister site to learn how to use Pinterest for your marketing efforts. Small Business Trends

Getting enough out of social media? Your company uses online networking for a reason. Ultimately, it should be about sending more business your way. If that isn’t happening for you, here are some tips to turn things around.

Best Practices

Why infographics are key to social media marketing. Yes, we all love them, those infographics that boil everything down into a beautifully succinct collection of facts and figures. Here’s why they’re critical to your small business story telling. Washington Post

This may surprise you. If you expect all social media experts to tell you that social media tools are absolutely critical for your business, think again. Is your business ready for social media and the change it will bring? Chris Brogan

Engagement Tips

It’s time to engage. If you’re wondering what’s missing from your small business blogging…and maybe from your other social media efforts too, the answer may be engagement. Believe it or not, the fix may be easier than you think. ProBlogger

15 steps to engage socially. Here’s another look at the problem of social engagement. If you haven’t figured out how to get your audience’s attention yet, consider this list of resources and improve your efforts today. TweakYourBiz

Tricks of the Trade

Why this social media stuff just isn’t working. OK, you’ve given it a try and all the results you heard would come from social media marketing haven’t happened. Is social media not all it’s cracked up to be? Business2Community

Tapping your social network. Social media is much more than a broadcast medium for your business. It can also be a source of information, even recruitment. Do you know how to tap your network for talent? Buzz Small Business Magazine

Inspiring Change

Social media and innovation. You may not think of it this way, but social media can be used to inspire innovation. If this is something you want to do at your company, consider the possibilities available to you. Open Forum

Changing the bottom line. Social media is certainly not a passing fad, as many small business owners will now admit, but what may be surprising is the ROI from social business efforts. Have you seen the change in your small business? Technorati

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.