Newsletter | April 16, 2019

Small Business Trends Newsletter
Why SMBs Must Beat the Digital Divide

A global survey of SMBs conducted by Salesforce and research firm Techaisle found a sort of ‘ digital divide’ in the SMB world. Businesses capitalizing on the cost and speed advantages of cloud computing — including analytics and modular solutions built around core cloud technologies like CRM — have a leg up on their counterparts when it comes to charting a course towards near- and long term sustainable success. Read More >>

Listening to the Voice of the Customer Workshop
Apr 23 - Boston, MA/USA
Join Applied Marketing Science (AMS) for the next open-enrollment session of “Listening to the Voice of the Customer,” our acclaimed training workshop, on April 23-24, 2019 at the Sheraton Boston Hotel located in the heart of downtown Boston. Led by veteran product development and market research experts, Gerry Katz (AMS Vice Chairman), and John Burns (AMS Principal), this course will introduce Voice of the Customer market research and teach you to use it to accelerate innovation in business-to-business markets.
Discount Code: SMALLBIZ ($100 Discount)
Learn More >>

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In the Spotlight: Presto Real Estate Brings Service Aimed at Seniors to Full Maturity
Providing real estate services for seniors comes with its own issues and challenges. See how Presto Real Estate handles it all in this week's Spotlight. Read More >>

Get Inspired by other Spotlights!
Engagement Fundraising Attracts Donors Using Digital Marketing Tactics
Here is how marketers should start using today's technology to raise funds for nonprofits. Read More >>

Check out more books!
2019 - Planning Edition

Do you create an annual budget for your business? If you don’t, there’s still time. Inside the latest edition of Small Business Trends magazine. We’ve got 10 tips to help you create a great budget for the year ahead. Get your free copy today >>

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