Newsletter | October 24, 2017

Small Business Trends Newsletter
3 Reasons a CRM Just Became a Must-have for SMB Sales and Marketing

The relationship between sales and marketing has always gotten a bad rap. After all, both teams share the same ultimate goal, which is driving revenue. The problem is they use different yardsticks to measure their success along the way. Sales has specific quotas for deals closed and dollars earned. Marketers, on the other hand, use measurements like impressions, clicks and leads.

As a result, it’s always been difficult to coordinate efforts between sales and marketing. And it can be even harder to connect the dots between marketing efforts and sales results. In the last few years, though, customer relationship management (CRM) solutions have changed everything by combining sales and marketing tools in a single platform.

For small and midsize businesses, CRM has been an especially huge boon because it gives them the same technology as larger enterprises. And now, B2Bs are in the midst of three dramatic changes that have made CRM more indispensable than ever for closing the gap between sales and marketing.

Rule Breaker Awards Ceremony
Oct 24 - Scottsdale, AZ
On October 24, 2017 at the Talking Stick Resort in Scottsdale, Arizona, the Rule Breaker Awards will honor and celebrate those entrepreneurs who have succeeded by doing it their way in a ceremony featuring the Rule Breaker of the Year and Rule Breaker Award winners.
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NextCon
Oct 23 - Scottsdale, AZ
At NextCon, you’ll gain: - Proven techniques to garner higher customer satisfaction. - Insider strategies from leading experts to help you provide amazing customer service. - Methods of engaging your employees to better deliver on your customer experience. - Hands-on training with Nextiva's technology and products so you can take advantage of tools you already have, or learn about new ones.
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Discover more events on the Small Business Trends event calendar or Submit your small business event for Free!
Spotlight: EcoEnclose Offers Earth Friendly Shipping Supplies
EcoEnclose is helping small businesses solve one of their biggest bugaboos and protecting the environment with its earth friendly shipping supplies.

Get Inspired by other Spotlights!
Hack the Entrepreneur Inspires the Hard Work Business Owners Need
In Hack the Entrepreneur, business-building expert Jon Nastor shares advice on crafting a business that fits around the lifestyle you desire. Read More

Check out more books!
2017 - Finance Edition
Seeking a loan backed by the Small Business Administration? You MUST have 10 things in order to have a chance of getting approved for one. Download our latest edition of Small Business Trends magazine to find out what they are!

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