Newsletter | November 15, 2016

Small Business Trends Newsletter
Crisis Management Tips for Small Business Owners

Fodera manufactures some of the highest-quality and most sought-after guitars in the world. Musicians travel from all over to get their hands on Fodera’s custom-built bass guitars and solid body electric guitars. But Jason DeSalvo, one of the owners of Fodera, remembers a time when things weren’t strumming along quite so smoothly.

Due to a communications error, Fodera customers thought that the waiting period to get a custom built bass was only three months, when in fact the wait time was three and-a-half years.

Watch this quick video to find out how DeSalvo solved the messaging problem and got his small business back on track.

Influencer Marketing Days
Nov 14 - New York, NY
Influencer Marketing Days is a unique conference dedicated to all things influencer marketing. The event is for marketing professionals responsible for their company’s influencer marketing strategy, campaign development, and relationship management. Whether you already run influencer marketing campaigns or you’re investigating ways to leverage this powerful type of marketing, Influencer Marketing Days will equip, educate, and inspire you to make the most of your efforts.
Discount Code: SBTIMD15 (Register today with code SBTIMD15 and you'll keep 15% off of two-day passes!)

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Lean Six Sigma Green Belt Training
Nov 07 - New York, New York
This ​five-day ​program ​is ​a ​highly ​interactive ​training ​course ​in ​lean ​Six ​Sigma ​tools ​and ​methodology. ​You will learn how to apply ​Lean ​Six ​Sigma ​tools ​and ​methods to improve key business processes.Follow Us: @Vectorint
Discount Code: GBIL2016 (10%)

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NextCon16
Nov 14 - Scottsdale, AZ
No matter your industry, company size or role, you can take advantage of the fresh perspectives, creative strategies and expert advice shared at NextCon. You will walk away with actionable insight to take your business to the next level and gain the insight and inspiration to make an impact.
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Discover more events on the Small Business Trends event calendar or Submit your small business event for Free!
Spotlight: SPROUT Content Helps Unglamorous Businesses
Inbound marketing company, SPROUT Content is provides content for small businesses in industries that aren't the most glamorous.

Get Inspired by other Spotlights!
Preparing your Business for The New Era of Regulatory Enforcement
Small businesses operate in an increasingly regulated environment. The book, The New Era of Regulatory Enforcement, helps them prepare for what's to come. Read More

Check out more books!
Winter 2015 - Business Planning
This Winter 2015 edition of the digital Small Business Trends Magazine focuses on Business Planning. Click the image to the left to read online. Or, SUBSCRIBE HERE to download, save or print the magazine.

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