Pinterest Unveils New Visual Tool, More Social Media and Business News

Pinterest Unveils New Visual Tool, More Social Media and Business News

Businesses that use social media tools like Pinterest got a useful new option this week. The visually focused platform added some discovery options for users to perform visual searches.

But not all businesses use tools like Pinterest. In fact, a new study shows that nearly a quarter of businesses don’t use any social media. You can read about these updates and more in this week’s Small Business Trends news and information roundup.

Social Media

Pinterest Unveils Lens for Visual Search

Pinterest has finally launched Lens point-and-shoot discovery tool to everyone on Android and iOS in the U.S. Pinterest Lens is one of three visual discovery features introduced by Pinterest recently. The feature simply allows users to snap a photo or use an existing image on their camera roll to find pins and themes related to the photo.

24 Percent of Small Businesses Don’t Use Social Media – At All

Sometimes, small businesses are quick to adopt new technology. Other times, they’re slow or hesitant or skeptical or too busy to even know it exists. It’s that way with social media. According to the Clutch 2017 Small Business Social Media Survey, 24 percent of small businesses have zero social media presence. That’s just about one in four small business owners.

The Average Brand Sees Highest Engagement on Instagram, Study Says

When it comes to social media engagement, Instagram is a clear leader. That’s according to a new report by TrackMaven, a marketing software company. The company’s 2017 Digital Marketing Analytics Performance Report found that the average brands in 12 out of 13 analyzed industries saw the highest engagement ratio on Instagram.


Hiscox Launches California Small Business Workers’ Compensation Insurance Offering

Owners of companies providing professional business services ranging from IT to architecture in California now have the option to purchase state-mandated workers’ compensation insurance through Hiscox (LON:HSX). The international and national small business insurer made the announcement of the new option recently.

Business Credit Scores Suggest These 10 States Are Best Positioned for Growth

Running a business is a challenge no matter where you are, but in some states operating a company is relatively easier. According to a new report by Nav, a financial services company for small businesses, examining the average business credit scores in each state might be one way to determine which states have the best atmosphere for business growth.


Flu Season Hits Small Businesses Especially Hard — And It’s Not Over Yet

Just as it’s obvious that winter is not over yet, neither is the flu season. While March is the end of the peak flu season, it’s also a great time for small businesses to get prepared for the next one. Prepare for the flu season? Absolutely. Flu Season Hits Small Businesses Hard The impact of the flu on small businesses is big.

E-Verify Now Optimized on Mobile Devices

The legal status of your employees is as important as ever. Some businesses have already seen disruptions when their staff was detained by immigration officials like Immigration and Customs Enforcement (ICE). One tool that’s designed to help employers is E-verify.

Why Your Business Should Be Embracing the Coming Freelancing Revolution

It is a good time to start a business. Not only can you have Fortune 500 infrastructure at a small business price through cloud services, but you also can add staff and specialist expertise on a pay-as-you go model through the rise in popularity of independent contractors. There’s no longer a scale issue.

Green Business

This Scientific Breakthrough Could Impact Your Business

Air pollution is a growing concern in many metropolitan areas around the world. But while some are working to curb the amount of pollution that gets released into the air going forward, people are already dying due to the current levels. In fact, around 3 million deaths a year are linked to outdoor air pollution.

Marketing Tips

New Business Shows Power of Having a Really Specific Target Market

When starting a business, it’s important to have a specific target market in mind. Some businesses target large groups like millennials or women. But others get even more specific. Take the case of ExpressionMed.

New Pesticide Report Could Do More Harm Than Good for Produce Sellers

When you hear about pesticides and other chemicals contaminating fruits and vegetables, it can make those foods sound less appealing. That’s the effect that a recent report, claiming that even conventionally grown fruits and vegetables face pesticide contamination, might have. Some fruits and veggies are more prone to contain pesticides than others.

Retail Trends

Waitr App Creates Opportunities for Restaurants, Gigs for Drivers

According to the National Restaurant Association (NRA) 7 in 10 restaurants are single-unit operations, with the vast majority of those classified as a small business. For these owners, every new technology or marketing platform that brings in customers is welcomed with open arms, which is how the Waitr app is being received.

Does a Spike in Bottled Water Sales Mean Trouble for Coca-Cola and Pepsi?

U.S. consumers bought more bottled water than soda in 2016 for the first time ever, but Coca-Cola and Pepsi Co. will be fine. Consumption of bottled water reached 39.3 gallons per capita last year, surpassing the 38.5 gallons of soda per capita consumed, according to data from the Beverage Marketing Association.

Small Biz Spotlight

Spotlight: Startmarke Offers Customizable Marketing Options Specifically for Startups

Marketing a startup isn’t a straightforward process. There are countless different routes that businesses can take to get the word out. So it can be invaluable for those businesses to have some help when they’re starting out. And that’s exactly the type of thing that Startmarke provides.


Small Business Lending at Big Banks Hits New Post-Recession High

Big banks continue to believe in the potential of small businesses. The latest Biz2Credit Small Business Lending Index reveals small business loan approval at big banks improved to 24.1 percent in February 2017. This marks the seventh consecutive month of increases and the eleventh time in a calendar year that approval percentages have increased.

27 Percent of Small Business Owners Use Same Bank Account for Business and Personal

Managing finances is a key priority for small businesses. Yet many business owners make financial mistakes that may cost them dearly. For example, a new study has revealed 27 percent of small business owners use the same checking account for personal and business finances.


eBay Launches Season 2 of Open for Business Podcast

After having a successful first season, Gimlet Creative and eBay (NASDAQ:EBAY) have returned with season two of Open for Business — a show about building your business from the ground up.  The first season ranked number one among business podcasts on iTunes last June.

Technology Trends

3 Important New Cyber Security Trends

If 2016 was the year of cyber attacks, 2017 is the year of prevention. Twelve months ago, experts were predicting an increase in the innovation and sophistication of cyber attacks and a greater breakdown in security measures on a global scale.

10 Things to Know About the New Google Hangouts

To make business collaboration and communication a tad more tolerable, Google (NASDAQ:GOOGL) has finally unveiled its new Hangouts. The tech giant is doubling down on its enterprise focus for Hangouts and its commitment to building communication tools for businesses.

Star Trek Lawsuit Opens Intellectual Property Debate

No matter how optimistic creator Gene Roddenberry was when the first episode of Star Trek aired in 1966, he and everyone else involved couldn’t possibly have imagined the incredible success the franchise has had decades hence. And when something is this popular, copyright battles are very likely to follow.

Unique Flying Car Could Eliminate Traffic Jams

Traffic jams could soon be a thing of the past thanks to some innovative technology and a new partnership. Italdesign just unveiled a new concept that it’s working on with Airbus — yes, the company that manufactures airplanes. But the concept isn’t just a run of the mill flying car, if that’s what you were thinking. It actually consists of a few different components.

Pinterest Photo via Shutterstock

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.