How to Pump Up the Volume on Your Online Marketing – Twitter Chat

Save the date!  In honor of Small Business Week, we’re holding a Twitter chat on May 23 at 3:00 pm Eastern time, on the topic of online marketing.   I am thrilled to partner again with Stephanie Chandler on this event.

We’re going to cover some of your favorite topics – from email marketing, to local listings, to online reviews, to optimizing your website, to social media, and more.

A big shout out goes to our sponsor, Yahoo! Small Business, for making it possible.  This Twitter chat came about almost by accident.  I recently had a chance to preview an intriguing new Marketing Dashboard from Yahoo!   Stephanie and I were on the same demo.  One thing led to another, and we suggested a Twitter chat.

Those of you who are regular readers know I am a HUGE fan of business dashboards – I write frequently about them.  I learned the value of dashboards when I was in the corporate world, where dashboards tend to be highly customized.  Most of us don’t have the resources to build customized dashboards for our own businesses, connecting with all of our business systems.

That’s why it’s great to see the growing trend of ready-to-go dashboards for small businesses. Today you can find dashboards for tracking sales, finances, or – now, with the new Yahoo! Marketing Dashboard – for online marketing.  Managing your online presence and making sense of all the data you have is more important than ever, as the infographic below shows.

Twitter Chat Details – Mark Your Calendars!

When:  Wednesday, May 23, 2012, at 3:00 pm Eastern time Where:  On Twitter!  Follow the event hashtag #YDashboard to participate

Who:  Stephanie Chander (@Bizauthor) and I (@smallbiztrends) are co-hosting.

Sponsor:  Yahoo! Small Business (@YSmallBusiness)

Bonus:  We’ll be holding random drawings for two $100 AMEX gift cards.  But  you have to be there!

If you’re new to Twitter chats, check out Lisa Barone’s “How to Participate in a Twitter Chat.”

Online marketing data

Click to see larger infographic


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

9 Reactions
  1. Martin Lindeskog

    I look forward to the chat! I have registered for a marketing dashboard at Yahoo. It would be to great to have all the important stuff at one place.

  2. This looks to be a great Chat, Anita.

    Stephanie is great, and the 2 of you should be quite the duo!

    Franchise King®

  3. Stephanie Chandler

    I am looking forward to co-hosting this event with you, Anita! You’ve been a consistent, steady force in the small business community and it will be great fun to conduct this Twitter chat and support our friends at Yahoo!

  4. I look forward to participating in your chat. Small business owners have so much on their plate as it is, it is vital that they have companies there to not only help them, but to protect them when they are working on their sites.

  5. Exciting! I look forward to the chat.

  6. Anita Campbell

    Hey everyone — it’s going to be a lot of fun. So mark your calendars and join in! share your expertise, too. This isn’t just about Stephanie and me — the nature of Twitter chats is that everybody jumps in and shares.

    – anita

  7. Martin Lindeskog

    Have you tested the marketing dashboard by Yahoo!? Do you know of some other similar tools? Would put these tools into the business intelligence area?

  8. Looking forward to the chat!!