MailChimp is an excellent “starter” email marketing software. It is our top choice for those who are new to email marketing, or who send a limited number of email marketing messages per month.
MailChimp is the easiest to use of the email marketing platforms for small businesses, in our view.
Top 3 MailChimp Features
- Easy to use. Has an easy-to-understand dashboard using plain language.
- Pricing is excellent. MailChimp has attractive pricing for very small businesses. It has a generous free plan — not just a free trial. If you have fewer than 2,000 subscribers, and send fewer than a total of 12,000 emails per month, MailChimp is free. This means you can start risk-free, with no cash outlay. Then as you grow, you can evolve to a paid plan. Paid plans are reasonably priced at $10/month on up.
- Full featured, without complexity. MailChimp continues to invest in adding features. Features tend to be easy to use. Examples include the ability to automate emails to customers. It also now integrates with popular e-commerce platforms like Shopify so you can use it to upsell and cross-sell. It offers a choice of design templates. MailChimp even lets you build simple landing pages such as an ebook download page or newsletter subscription page.
Disadvantages of MailChimp
- Limited customization. MailChimp is able to keep its interface easy to use because it limits how much you can customize. That’s understandable. If you want the ability to substantially customize your email marketing, you could run into MailChimp’s limitations.
- Lacks advanced segmentation and automation. MailChimp has made fantastic advances in recent years. It has changed its website copy to focus on marketing automation. However, if you need advanced automation, there are stronger platforms on the market today. For instance, if you have sophisticated automation sequences, such as for nurturing leads with a series of touch points, MailChimp may not accommodate them. If you need to segment users to different buckets and send different communications to each bucket, MailChimp offers less ability to do this than other platforms. However, if you have a single email list for say, a monthly newsletter, then this won’t matter to you.
MailChimp Is Best For
- Non-marketing people. It’s especially good for do-it-yourselfers who do not have an in-house marketing department to lean on.
- Beginners. It’s good for those dipping their toes into email marketing for the first time.
- Light users of email marketing on tight budgets. If your main needs are to send out a newsletter periodically, or send simple announcements a couple of times a month, MailChimp is an outstanding solution that may be completely free to you (or very low cost).
Price Comparison: For an email list of 2,000, price is free. Then, it is $10/month for unlimited contacts.
Updated July 2018