RSS Heading Toward Mainstream Adoption


RSS subscribers are finally reaching the point where the numbers are meaningful.

Recently a couple of industrious souls have compiled lists of blogs with large numbers of RSS subscribers, using statistics from RSS tracking service, FeedBurner.

You can find one list of the Top 100 feeds over at Self Made Minds. Frantic Industries has its list of the Top 40 feeds.

As you can see from the lists, some sites have hundreds of thousands of RSS subscribers. Many more have tens of thousands of subscribers. And these are only partial lists, as they include only sites that reveal their RSS subscriber numbers.

What’s more, the pace of growth has accelerated. It seems like just a few weeks ago that I noticed the TechCrunch feed had around 375,000 subscribers. I blinked for a moment and now it has 411,000.

The rumor this week that Google is acquiring FeedBurner for $100 Million cash puts even more emphasis on the importance of RSS. Obviously Google thinks RSS is going to be big if they are acquiring a feed tracking and management service for so much cash.

If you do not yet have a website (such as a blog) that offers RSS feeds, it’s past time to get on board this trend. This kind of activity is yet more evidence that RSS readership is poised to move past the early adopters toward the mainstream.

Learn more about RSS here.



Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.