Sauca Foods: New Flair for the Food Truck Trend

Sâuçá Foods serves flatbread sandwiches along with 22 different sauces to dress them with – curbside.  Yes, that’s right.  I said curbside.

Sauca foods is cashing in on that growing trend:  the food truck.   Now, if you live in the outlying suburbs, or in rural or semi-rural areas, you may never see a food truck except at lunchtime at the local plant or at events where large numbers congregate.  But city dwellers and those who work in or near a city, especially large cities, are seeing these trucks with increasing frequency today.  Even Taco Bell now has food trucks, replete with their own Twitter page with almost 10,000 Twitter followers.

And that brings me to how I learned about Sauca foods.  Recently I was one of the judges in the The Great Emerging Franchise Challenge (along with my colleague Joel Libava, the Franchise King, who was another judge).   The Challenge presented an interesting proposition. Businesses entered the challenge if they thought their business was a great candidate to be turned into a franchise.  The winner won help in the form of services to help make that transformation to become a franchisor.

While all the businesses that entered the competition appeared successful and worthy of recognition, Sauca foods stood out because of its intriguing brand and the food truck (or “mobile restaurant”) business concept. You can see how a food truck might lend itself to the franchise concept readily.

Sauca won the most first-place votes of all the businesses in the competition — so congratulations, Sauca and Farhad Assari, its owner (pictured below in front of one of the Sauca food trucks).

Sauca Foods: Winner of The Great Emerging Franchise ChallengeSâuçá Foods is on the streets of Washington, DC, serving up healthy, diet-friendly cuisine to the city’s many bustling workers on the go.  (Just because you’re eating on the run doesn’t mean that you can’t watch your waistline and eat healthy in the process, right?)

Sâuçá Foods creates an experience for customers by tingling the senses with sauca sandwiches in a combination of flavors, such as Buffalo Chicken, Mumbai Butter Chicken and The Medi Vegi, just to name a few . . . all while playing music ranging from Italian, French and Latin to Turkish and Brazillian.  Talk about global fusion! You can even download their menu (pictured below).

OK, so are you hungry yet?

As winner of The Great Emerging Franchise Challenge, Farhad will receive $50,000 worth of professional franchise services to get his franchise dream up and running.  Oh, and Sauca is social media savvy, too — on Twitter @WhereSauca and Facebook and with its own Sâuçá blog .


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

10 Reactions
  1. Anita,

    Yes, this franchise certainly got a lot of votes. I’m so happy that you were asked to be a judge in this cool franchise contest. I can’t wait to set-up a blog for them. (I donated my franchise blog set-up services as part of the $50,000 prize for The Great Emerging Franchise Challenge.)

    I wonder if the S

    • Thanks, Joel, I enjoyed being a judge along with you. Yes, I wonder about those snow tires, too. What an interesting expense item for a restaurant. 🙂

  2. Fantastic! SAUCA is a wonderful addition to the DC food scene, and now people will be able to enjoy it all over the country.

  3. I lived in Southern California for a couple years and I thought the taco trucks around Los Angeles were great. With the sky-high real estate prices in major urban centers, this is a great way to reach the thousands of workers who need something for lunch every day. I think it’s a great idea and wish them the best.

  4. Anita,

    Good point. I wonder if the IRS would flag it…

    The Franchise King

  5. I am getting hungry! 🙂

    Talking about rules, does the mobile restaurants have to have special permits for serving food in this manner?

  6. These food trucks are becoming increasingly popular! Personally, this would be a business worth looking into. Thanks for sharing!