How to Sell Your Company for More

selling your company for more

Many small business owners’ dreams are to sell their company for a lot of money. What can you do today to make the likelihood of that happening and hit the payday that you want?

On The Small Business Radio this week, I talked to John Vitti,  who is a serial entrepreneur who after successfully launching and exiting three companies (at the multimillion dollar level) within the consumer space, is now the CEO of his newest venture called VersusGame, an entertainment prediction-based gaming app that puts trending topics about celebrities, pop culture and sports a classic “this” versus “that” competition. Since its launch in 2019, VersusGame has grown significantly, with millions in cash prizes to millions of players.

John hopes when people start a business their reason isn’t just to sell it because this may not align with helping their customers. But he adds “if you are successful and create value, someone will buy it.”

When starting his businesses, John created value by solving problems that people already have. In his last B2B tech business where companies had huge sales teams, he automated portions of this process to make it more profitable.

To prepare for an exit, John says that it is best to have a “partner eat you”. This means that long before you want to sell your company, you must create relationships with a business you already know for several years.

To get ready, make sure your financials are correct and match your tax returns. John says that selling is not for the faint of heart. He adds that “typical issues are stress, lack of sleep through due diligence, changing deal terms; It’s the worst! I would not wish it on my enemies. It’s like a high school dance, but with a lot of money on the table. Solid relationships with your board and attorney will help when it gets bumpy.”

Strategies for Selling Your Business Successfully

Selling your business for a substantial profit is a goal many small business owners aspire to achieve. Here are some strategies you can implement to increase the likelihood of a successful sale and the payday you desire:

  • Create Value from the Start: When launching your business, focus on creating value for your customers by addressing their existing problems or needs. Building a business with a genuine commitment to helping customers is more likely to attract potential buyers in the future.
  • Automate and Optimize: To enhance the value of your business, consider automating and optimizing key processes. Streamlining operations and making them more profitable can make your company more attractive to potential buyers.
  • Build Long-Term Relationships: Establish and nurture long-term relationships within your industry. Developing connections with other businesses that you may consider selling to, even years in advance, can facilitate a smoother acquisition process when the time comes.
  • Financial Accuracy: Ensure that your financial records are accurate and aligned with your tax returns. Clear and transparent financials are crucial during the due diligence process when selling a business.
  • Prepare for the Challenges: Understand that selling a business can be a complex and challenging process. Be prepared for potential stress, sleepless nights, and changing deal terms. Cultivate strong relationships with your board and attorney to navigate these challenges effectively.
  • Solidify Your Board: A supportive and knowledgeable board can provide valuable guidance during the selling process. Consider assembling a board with experience in mergers and acquisitions to help you make informed decisions.
  • Timing Matters: Be mindful of the timing of your exit strategy. Waiting for the right moment when your business is at its peak can lead to a more lucrative sale.
  • Listen and Learn: Continuously educate yourself on the intricacies of selling a business. Learn from the experiences of successful entrepreneurs who have gone through the process before you.
  • Stay Committed to Value: While the goal may be to sell your business for a profit, always prioritize delivering value to your customers and clients. Success and profitability often attract buyers who see the worth in what you’ve built.
Strategies for Selling Your Business Successfully
Build Customer Value- Focus on addressing customer problems and needs.
- Create a business committed to customer success.
Optimize Business Operations- Streamline key processes for improved efficiency.
- Enhance profitability to attract potential buyers.
Forge Long-Term Industry Relationships- Establish and nurture valuable industry connections.
- Develop relationships with potential future buyers.
Maintain Financial Transparency- Ensure accuracy and transparency in financial records.
- Align financial statements with tax returns.
Prepare for Challenges- Understand the complexities and challenges of selling.
- Be ready for potential stress and deal term changes.
Build a Knowledgeable Advisory Board- Assemble a board with expertise, including M&A experience.
- Seek guidance from the board during the sales process.
Strategic Timing- Choose the right moment for your business exit strategy.
- Aim to sell when your business is at its peak.
Continuous Learning- Educate yourself on the intricacies of selling a business.
- Learn from the experiences of successful entrepreneurs.
Sustained Customer Value Delivery- Prioritize providing ongoing value to customers.
- Attract buyers who recognize the value of your business.

How to Sell Your Company for More

Ensuring a Smooth Transition

Once you’ve successfully sold your business, it’s essential to ensure a smooth transition for both you and the new owner. Here are key considerations for a seamless handover:

  • Document Everything: Provide comprehensive documentation of your business operations, processes, and customer relationships to the new owner. This documentation will be invaluable during the transition.
  • Employee Communication: Keep your employees informed throughout the process to minimize uncertainty and maintain morale. Introduce them to the new owner and outline any changes in their roles or responsibilities.
  • Customer Relations: Communicate the change in ownership to your customers transparently. Assure them of continued quality service and support under the new management.
  • Contracts and Agreements: Review all contracts, agreements, and leases associated with your business. Ensure they are legally transferred to the new owner or appropriately terminated.
  • Financial Transition: Assist in the financial transition by facilitating the transfer of accounts, payments, and financial records. Work closely with your accountant to ensure a seamless handover.
  • Training and Support: Offer training and support to the new owner during the initial phase of their ownership. Share insights, strategies, and any specialized knowledge that can help them succeed.
  • Legal Compliance: Ensure that all legal requirements for the sale are met, including necessary permits, licenses, and regulatory approvals.
  • Post-Sale Involvement: Discuss the possibility of your involvement post-sale, whether through consultancy, advisory roles, or non-compete agreements. Define your level of commitment and engagement.
  • Celebrate the Transition: Consider hosting an event or announcement to celebrate the transition with your employees, customers, and partners. It can help build goodwill and ensure a positive start under the new ownership.
  • Embrace Change: Embrace the change in your own life as well. Whether you’re retiring or pursuing new ventures, use this transition as an opportunity for personal growth and new experiences.

How to Sell Your Company for More

Safeguarding Confidential Information

Before, during, and after the sale of your business, protecting confidential information is paramount. Here’s how to safeguard sensitive data:

  • Non-Disclosure Agreements (NDAs): Require potential buyers to sign NDAs before sharing any confidential information about your business. This legally binds them to keep sensitive details confidential.
  • Data Encryption: Implement strong data encryption measures for digital records, financial data, customer information, and proprietary processes. This adds an extra layer of security to prevent data breaches.
  • Limit Information Access: Restrict access to confidential information to a need-to-know basis within your organization. Only provide access to employees or advisors directly involved in the sale process.
  • Secure Physical Records: If you have physical documents containing sensitive data, ensure they are stored securely. Consider using locked file cabinets or off-site storage for added protection.
  • Digital Security: Invest in cybersecurity measures to protect your business’s digital assets. Regularly update and patch software, use firewalls, and conduct security audits to identify vulnerabilities.
  • Employee Training: Train your employees on the importance of confidentiality during the sale process. Emphasize the consequences of unauthorized information sharing.
  • Third-Party Vendors: If you involve third-party vendors or consultants in the sale process, ensure they also adhere to strict confidentiality agreements and cybersecurity protocols.
  • Data Room: Create a secure virtual data room (VDR) for sharing confidential documents with potential buyers. VDRs provide controlled access and monitoring of shared information.
  • Data Retention Policy: Develop a data retention policy that outlines how long you will retain sensitive data and when it should be securely disposed of after the sale.
  • Post-Sale Data Removal: After the sale is completed, meticulously remove or transfer all confidential data from your systems to prevent any inadvertent leaks.
  • Legal Recourse: Be aware of your legal rights and remedies in case of a breach of confidentiality. Consult with legal counsel to understand your options.
  • Continued Vigilance: Maintain vigilance even after the sale is finalized. Periodically review and update your security measures to adapt to evolving threats.

How to Sell Your Company for More

Evaluating the Timing of the Sale

The timing of selling your business can significantly impact its value and success. Consider these factors when evaluating when to sell:

  • Market Conditions: Assess the current market conditions and industry trends. Selling during a favorable market can result in a higher sale price.
  • Business Performance: Ensure that your business is in a strong financial position. Higher revenues, profitability, and growth can increase its attractiveness to buyers.
  • Personal Goals: Reflect on your personal and professional goals. Are you ready to move on to new ventures or retirement, or do you want to continue running the business?
  • Market Research: Conduct market research to identify optimal timing. Are there potential disruptors or emerging technologies that could affect your industry in the near future?
  • Exit Strategy: Define your exit strategy and goals. Do you want a quick sale or are you open to a gradual transition where you stay involved for a period?
  • Preparation: Adequately prepare your business for sale. This includes organizing financial records, improving operational efficiencies, and addressing any legal or regulatory issues.
  • Advisor Consultation: Seek advice from financial advisors, business brokers, or M&A specialists. They can provide insights into market timing and potential buyers.
  • Competitive Analysis: Analyze your competitors and their recent sales. Understanding their strategies and timing can inform your decision.
  • Tax Considerations: Consult with tax professionals to understand the tax implications of a sale. Timing can affect capital gains tax and other tax liabilities.
  • Due Diligence: Be prepared for due diligence by potential buyers. Ensure that your business is transparent and all documentation is readily accessible.
  • Customer and Employee Impact: Consider how the sale will impact customers and employees. Communicate transparently to minimize disruptions.
  • Long-Term Viability: Assess the long-term viability of your business. Is it better to sell now, or can you enhance its value with further growth and development?
  • Emotional Readiness: Evaluate your emotional readiness for the sale. Selling a business can be emotionally challenging, so ensure you’re mentally prepared.
  • Legal and Regulatory Landscape: Stay informed about any changes in laws or regulations that could impact the sale process.

How to Sell Your Company for More


In the journey of selling your business, careful planning, strategic decision-making, and unwavering determination are your most valuable companions. As we conclude this exploration of selling a business, remember that the path to a successful sale is not without its challenges and complexities. However, with the right preparation, mindset, and expert guidance, you can navigate these obstacles and achieve your desired outcome.

Selling a business is a multifaceted endeavor that requires a blend of financial acumen, market awareness, and emotional resilience. It’s a journey that encompasses setting clear goals, identifying ideal buyers, preparing your business for scrutiny, and negotiating terms that reflect its true value.

Throughout this process, maintaining transparency, building trust, and fostering strong relationships with advisors, buyers, and stakeholders are vital. The decision to sell should align with your long-term vision, personal goals, and market conditions, ensuring that timing and preparation are on your side.

Ultimately, selling a business can be a transformative experience that opens new doors, enables you to reap the rewards of your hard work, and paves the way for your next venture or retirement. Embrace this opportunity with confidence, armed with knowledge and insights, and may your journey be both financially rewarding and personally fulfilling.

Listen to the entire radio interview on how to sell your business for more money.

Image: John Vitti

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Small Business Radio Show As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change.