50 Service Business Ideas

service business ideas

If you’re looking for profitable service business ideas, you’ve come to the right place. In this article, we’ll explore a range of service business ideas you can start.

Let’s get started on your journey to start your own service-based business.

What is a Service Business?

A service business is a company that provides services to its customers rather than selling products. These services can include anything from providing legal or accounting advice to cleaning or repairing something. Service businesses are popular because they often have lower overhead costs than product-based businesses.

The Service Industry 

In the past two years, we’ve seen organizations step up to meet challenges in ways we never thought possible. From rapidly shifting to new business models to redefining what it means to provide “customer service,” they’ve shown an unflagging commitment to progress.

Why Should You Start a Service-Based Business?

Wanting to start a successful business is a very popular option for people who want to be their own boss and have more control over their lives. However, many people don’t start small businesses because they think they won’t be successful.

There are many reasons why you should start a service business, even if you’re not sure it will be successful.

  • Solve Problems. Most profitable service businesses are those that solve a problem for their customers.
  • High success rate. The most successful small businesses are often service-oriented businesses.
  • Fast growth potential. A service business has the potential to scale very quickly.
  • Low expenses. These businesses tend to have low overhead costs.
  • Startup costs are low. They can be started with little money and few resources.

Service Business Ideas that Can Benefit Small Business Owners: Our Methodology

When it comes to choosing the right service business idea, there are several key criteria to consider. We’ll rate these criteria on a scale of 1 to 5, with 5 being the highest importance and 1 being the lowest:

  • Market Demand (Rating: 5): Assess the demand for the services you plan to offer in your chosen niche or industry. Strong demand is vital for a successful service business.
  • Unique Value Proposition (Rating: 5): Determine how your service business offers a unique value proposition, setting you apart from competitors and addressing specific customer needs.
  • Expertise and Skills (Rating: 4): Evaluate your expertise and skills related to the chosen service. Your proficiency can greatly impact your business’s success.
  • Feasibility (Rating: 4): Assess the practicality and feasibility of implementing your service business, considering factors like location, resources, and competition.
  • Budget and Investment (Rating: 4): Determine the budget required to start and run your service business, including initial setup costs and ongoing expenses.
  • Market Analysis (Rating: 3): Conduct thorough market research to understand the competition, pricing, and trends within the service industry.
  • Regulatory Compliance (Rating: 3): Ensure that your service business complies with all relevant regulations and licensing requirements in your area.
  • Customer Engagement (Rating: 3): Plan for excellent customer engagement and support, as it can lead to repeat business and referrals.
  • Technology Integration (Rating: 2): Incorporate technology solutions that enhance your service business operations, such as appointment scheduling software or CRM systems.
  • Marketing and Promotion (Rating: 2): Develop effective marketing strategies and branding to promote your service offerings and reach your target audience.

Best Service Industry Business Ideas

If you’re looking to start one of the many service-based businesses available, you’re in luck. We’ve put together a list of 50 profitable service business ideas for you to choose from.

Read More: Small Business Ideas for Beginners

1. Resume Writing Business

This service business idea is recession-proof. People will always need resumes, no matter what the economy looks like. If you’re good at putting together resumes, then this business idea is for you.

Read More: 4 Overlooked Strategies to Grow Your Service Business

2. Event Planning Business

Starting your own children’s party planning business can be a very profitable way to earn a living. Not only is the demand for such services high, but the start-up costs are relatively low making this one of the most profitable business ideas.

3. Human Resources

Service business ideas like this can be a great way to help other small business owners while also making a profit. You’ll be managing people within an organization, including everything from hiring and firing to training and development.

4. Photography Business

Starting your own photography business is a great way to turn your passion for photography into a profitable venture. To start this business, you’ll need a strong portfolio and some quality equipment.

5. Personal Chef

If you’re a good cook, this could be one of the best business ideas to start. You get to cook for people, and you get to try out new recipes.

6. Mobile Car Wash Business

Starting a mobile car wash service is one of the more unique service business ideas that most people don’t offer. So there’s a lot of growth potential.

7. Content Marketing

Being a content marketer, you’ll help businesses create and distribute content that’s valuable to their customers. This can be in the form of blog posts, ebooks, infographics, or even videos.

8. Window Cleaning Business

A window-washing business is a great one to start. It’s relatively low-cost to start and can be done by yourself or with a few employees.

9. T-shirt Printing Business

Starting this business can be a very profitable venture, and print on demand (POD) websites make it easy to get started.

10. Dog Walking Business

Busy pet owners are always looking for someone to take their dogs for a walk, and if you love spending time with animals, this could be the perfect business for you.

11. Virtual Assistant Business

More businesses are looking to outsource tasks to VAs to save time and money. Starting a VA business is relatively easy and can be done with little start-up costs.

12. Digital Marketing

Starting a digital marketing service-based business and providing search engine optimization is a great way to help businesses grow online. You can also offer pay-per-click advertising, email marketing, and social media marketing services.

13. Landscaping Business

Starting your own landscaping business can be a great way to make some extra money on the side, or even turn it into a full-time career. During the cold weather months, you can provide snow removal services, and during the warmer months, you can offer lawn care, leaf removal, and landscaping services.

14. Windshield Repair Business

The most compelling reason to get into windshield repair is that it’s a very low-cost business to start up. All you need is a van, some basic tools and supplies, and a small amount of working capital.

15. Career Coach

Offering a coaching service is a great way to help others reach their professional goals. Career coaching can be a very rewarding experience, and it can also be quite lucrative.

16. Personal Trainer

Starting your own business as a personal fitness trainer can be a great way to help people get in shape, improve their overall health, and make a full-time income.

17. Professional Organizer

Most people have too much stuff. A professional organizer can help clear the physical, mental, and emotional clutter in people’s lives so they can focus on what’s important.

18. Social Media Management

This is a great way to help businesses large and small connect with their customers in a more meaningful way. By managing the company’s social media accounts, you can help create a more positive brand image and improve customer relations.

19. Graphic Design Business

A graphic design business can be an extremely profitable way to use your creative skills. Not only that, but it’s a business that can be started with a very small investment. To get started you’ll need a computer, graphic design software, and a printer.

20. Cleaning Services

Cleaning services are in high demand. Starting a cleaning service is a great way to become your own boss and make a good income. You could offer cleaning services for both residential and commercial buildings.

21. Private Music Teacher

Being a private music teacher is an awesome way to share your love of music with others while also earning a living. You can teach people of all ages and experience levels, from beginners to experts.

22. Life Coach

As a life coach, you’ll help your clients set and achieve goals, overcome obstacles, and make positive changes in their lives.

23. Handyman Business

A handyman business stands resilient in the face of economic downturns, making it a robust choice for entrepreneurs. By venturing into this industry, you position yourself to offer a diverse range of services.

From home repairs, fixing leaky faucets, or addressing paint jobs, to commercial maintenance, such as ensuring office spaces are in optimal condition, there’s never a shortage of work. Additionally, you can cater to clients who simply need help with odd jobs around their properties.

24. Consulting Business

With the business landscape ever-evolving, many companies find themselves in need of external expertise. That’s where you come in. As a consultant, you have the opportunity to delve into short-term projects, diagnosing issues, and prescribing strategies.

But it’s not all about quick fixes. Many firms seek long-term collaboration, hoping for guidance in charting out their growth trajectory.

25. Grocery Shopping

Having your grocery shopping service is a great way to help out your community while earning money. You’ll be providing a valuable service, plus you’ll also get to meet new people.

26. Makeup Artist

service business ideas

Your own makeup artist service business is great if you have a knack for beauty and style. If you have the right skills, you can turn your passion into a career that allows you to work with clients and get paid well.

27. Pet sitting

If you love animals, then pet sitting might be a service business you can start. You can offer to pet sit for people who are going out of town or who simply need someone to check in on their pets while they’re at work.

28. Hairstylist

A hairstylist business is great because you get to do what you love every day! Plus, there’s always a demand for hairstylists since everyone needs a haircut at some point. You can take it to the next level by offering mobile hairstyling services.

29. Mobile Notary Public

By being available to notarize documents, you can provide a valuable service to busy professionals and others who may not have the time or ability to visit a notary during regular business hours.

30. Property Management

Having a property management business allows you to get paid to help others take care of their most valuable asset – their home. If you’re detail-oriented, organized, and enjoy working with people, this could be the perfect business for you.

Here are some ideas:

  • Rental Screening Services: Efficiently vet potential tenants for property owners.
  • Maintenance and Repair Coordination: Oversee regular property upkeep and urgent repairs.
  • Property Inspection Services: Regularly check properties for any issues or potential improvements.
  • Financial Management: Handle rent collection, budgeting, and provide financial reports to property owners.
  • Legal Compliance: Ensure properties meet local regulations and manage tenant-related legal matters.
  • Marketing and Tenant Acquisition: Promote available properties and maintain high occupancy rates.

31. In-Home Masseuse

Starting a home-based massage service can be a great way to make money, get more exercise, and help people relax. To get started, you’ll need to invest in a good massage table and some quality massage oils.

32. Personal Stylist

Being a personal stylist is a great way to help people look their best. As a personal stylist, you’ll help your clients choose the right clothes for their body type, style, and budget.

33. Babysitting

Babysitting is a great business to start if you’re looking for a way to make money while spending time with kids. You can offer your services to families in your community who need someone to watch their kids while they’re at work or out for the evening.

34. Test Preparation

Starting a test preparation service-based business can be extremely lucrative. This is because there is always a demand for help when it comes to taking standardized tests like the SAT or ACT.

35. Acupuncturist

There are many benefits to starting your acupuncturist service-based business. You’ll be helping people improve their health and well-being, which is extremely rewarding.

36. Private Nursing

As a private nurse, you’ll be responsible for providing care to patients in their homes. This can be a great business to start if you’re looking for a way to make a difference in people’s lives.

37. Locksmith

service business ideas

Having a locksmith business is one of the best business ideas because it’s always needed. Whether people are locked out of their homes or need to change the locks for security purposes, you’ll be there to help.

38. Nutrition Consultant

Being a nutrition consultant is a great business idea to help people get healthy. You’ll work with clients to create a nutrition plan that is tailored to their individual needs.

39. Mobile Veterinary Services

As a mobile veterinarian, you’ll provide care to animals in their own homes. This can be a great business to start if you’re passionate about animal welfare.

40. Pool Maintenance

Maintaining a pool isn’t fun and people will be more than happy to pay you to take that burden off of their hands. This can be a great business to start if you live in an area with a lot of pools.

41. Chiropractor

service business ideas

Offering chiropractic services is a great way to help people get relief from pain and improve their overall health. You can start your own chiropractic business and work with clients to help them feel their best.

42. Dating Consultant

Dating can be a tough game, so people are always looking for help. As a dating consultant, you’ll help your clients find love by giving them the tools they need to be successful in the dating world.

43. Power Washing Service

With a power washing service, you can get paid to clean the exterior of people’s homes like their windows and driveway. This can be a great business to start if you enjoy working outdoors.

44. Errand Runner

As an errand runner, you’ll run errands for busy clients who don’t have the time to do them themselves. Some things you might do are grocery shopping, picking up dry cleaning, and taking care of pet needs.

Here are some ideas:

  • Package Delivery and Returns: Collecting and returning items from postal or courier services.
  • Prescription Pick-ups: Fetching medicines from pharmacies for clients, especially beneficial for the elderly.
  • Gift Shopping and Wrapping: Helping clients purchase and wrap presents during busy holiday seasons.
  • Banking and Bill Payments: Depositing checks, withdrawing cash, or paying bills on behalf of clients.
  • Meal Delivery: Picking up pre-ordered food from restaurants or meal-prep services.
  • Personal Shopping: Assisting with general shopping needs, from clothing to household items.

45. Mobile Pet Grooming

Having a pet grooming service on wheels allows you to take your business directly to your clients. This can be a great business to start if you love animals and want to provide top-notch grooming services.

46. Plumbing Services

service business ideas

Plumbers will always be in-demand. You can help people with everything from fixing leaks to unclogging drains. This can be a great business to start if you’re handy and enjoy working with your hands.

47. Home Entertainment Installation

For this business, you can install home entertainment systems like TVs, surround sound, and streaming services. This can be a great business to start if you’re tech-savvy.

48. IT Systems Consultant

IT is an ever-growing industry and one that isn’t going away anytime soon. Services you can provide include setting up networks, troubleshooting problems, and providing training.

49. Business Plan Consultant

service business ideas

For this business, you’ll help clients create a road map for their business. This can include things like writing a business plan, developing marketing strategies, and setting financial goals.

50. Recycling Consultant

Being a recycling consultant, you’ll help businesses and individuals create a plan to recycle more. This can include things like setting up recycling bins, developing education materials, and working with haulers.

Types of Service Business

Type of ServiceIdeasDescription
Writing & ContentResume Writing, Content MarketingCreate content for individuals or businesses, ranging from resumes to blog posts.
Event & Party ServicesEvent PlanningOrganize and manage events, particularly children's parties.
Business ServicesHuman Resources, Virtual Assistant Business, Consulting BusinessHandle various business tasks like hiring, day-to-day tasks, and strategic consultation.
Creative ArtsPhotography Business, Graphic Design Business, T-shirt Printing BusinessOffer services that leverage creative skills, from photos to design.
Home & Personal ServicesPersonal Chef, Window Cleaning Business, Handyman Business, Cleaning ServicesProvide services to homes or individuals, from cooking to maintenance.
Digital & OnlineDigital Marketing, Social Media ManagementHelp businesses with their online presence, from marketing to social account management.
Health & WellnessPersonal Trainer, Nutrition Consultant, Acupuncturist, ChiropractorOffer health-related services, from fitness training to alternative medicine.
Animal CareDog Walking Business, Pet sitting, Mobile Veterinary ServicesProvide services related to pets, from daily care to medical attention.
Fashion & BeautyPersonal Stylist, Makeup Artist, HairstylistHelp individuals with appearance, from wardrobe to makeup.
EducationalTest PreparationAssist individuals in preparing for standardized tests.
MiscellaneousErrand Runner, Mobile Notary Public, LocksmithOffer varied services from running errands to locksmithing.

Marketing Strategies for Service Businesses

Marketing is a crucial aspect of any service business. To ensure your service-based business stands out in the market and attracts a steady stream of customers, it’s essential to implement effective marketing strategies. Here, we’ll explore some key marketing strategies specifically tailored to service businesses:

  • Online Presence and Website:
    • Establish a professional website that clearly communicates your services, contact information, and pricing, if applicable.
    • Optimize your website for search engines (SEO) to improve your online visibility.
    • Include customer testimonials and case studies to build trust and showcase your expertise.
    • Maintain an active blog or resource section to provide valuable information to potential customers.
  • Social Media Marketing:
    • Create and maintain profiles on social media platforms relevant to your target audience.
    • Share engaging content, such as tips, how-to guides, and industry insights.
    • Use social media advertising to target specific demographics and increase brand awareness.
  • Content Marketing:
    • Develop high-quality content that demonstrates your knowledge and expertise in your field.
    • Publish informative articles, videos, or podcasts that address common customer problems or questions.
    • Share your content through email marketing, social media, and industry-specific forums or communities.
  • Email Marketing:
    • Build an email list of potential and existing customers.
    • Send regular newsletters, promotions, and updates to keep your audience engaged.
    • Personalize email content to cater to individual preferences and needs.
  • Search Engine Optimization (SEO):
    • Optimize your website’s content, meta tags, and images to improve search engine rankings.
    • Use relevant keywords and phrases that potential customers are likely to search for.
    • Create valuable backlinks from reputable websites in your industry.
  • Pay-Per-Click (PPC) Advertising:
    • Invest in PPC advertising on platforms like Google Ads or social media channels.
    • Craft compelling ad copy and use targeted keywords to attract potential customers.
    • Monitor and adjust your PPC campaigns to maximize ROI.
  • Local SEO and Listings:
    • Ensure your business is listed accurately on local directories, such as Google My Business.
    • Encourage satisfied customers to leave positive reviews on these platforms.
    • Use location-specific keywords to improve visibility in local search results.
  • Networking and Partnerships:
    • Attend industry-related events, conferences, and trade shows to connect with potential clients.
    • Build partnerships with complementary businesses that can refer customers to you.
    • Join local business organizations and chambers of commerce to expand your network.
  • Content Marketing:
    • Develop high-quality content that demonstrates your knowledge and expertise in your field.
    • Publish informative articles, videos, or podcasts that address common customer problems or questions.
    • Share your content through email marketing, social media, and industry-specific forums or communities.
  • Referral Programs:
    • Implement referral programs that incentivize satisfied customers to refer friends and colleagues to your service.
    • Offer discounts, exclusive access, or other rewards for successful referrals.
  • Community Engagement:
    • Get involved in your local community by sponsoring events or participating in charity initiatives.
    • Engage with your community on social media and support local causes.
  • Monitor and Analyze:
    • Regularly analyze the effectiveness of your marketing efforts through tools like Google Analytics.
    • Adjust your strategies based on performance data to focus on what works best.
  • Customer Relationship Management (CRM):
    • Use CRM software to track customer interactions, preferences, and feedback.
    • Personalize your marketing and communication based on this information.
  • Customer Testimonials and Case Studies:
    • Showcase success stories and positive feedback from satisfied customers.
    • Highlight the tangible benefits and outcomes your service provides.
  • Online Advertising:
    • Explore online advertising options like banner ads or sponsored content on relevant websites.
    • Target websites and platforms that align with your target audience’s interests.
  • Video Marketing:
    • Create informative and engaging videos about your services, processes, or customer experiences.
    • Share videos on your website, social media, and video-sharing platforms like YouTube.

Which Service Business is Most Profitable?

Some service businesses are more profitable than others. Accounting services, real estate agents and brokers, and car rental businesses tend to be the most profitable.

If you’re looking to start a service business, these are some of the most lucrative options.

Read More: 10 Things Service Businesses Can Sell Online

What Service Businesses Are In Demand?

There are a few service businesses that are in high demand right now. Childcare, meal delivery, and house cleaning are all services that are needed by busy families and individuals.

If you have a knack for organization and enjoy taking care of others, starting a service business may be the perfect fit for you.


If you’re considering starting your own service-based business, you’re embarking on a journey filled with opportunities and potential for success. Service businesses have become increasingly popular for aspiring entrepreneurs due to their lower overhead costs, versatility, and the ability to address various needs and niches within the market.

A service business, in essence, provides services to customers rather than tangible products. These services can range from professional consulting and event planning to personal care and home maintenance. The service industry has thrived, especially in recent years, as businesses have adapted to meet new challenges and customer demands.

Starting a service-based business can be a rewarding endeavor for several reasons:

  1. Problem Solving: Many profitable service businesses excel by addressing specific problems or needs that customers have. This approach often results in a steady customer base and sustained demand for your services.
  2. High Success Rate: Service-oriented businesses tend to have a higher success rate than some product-based counterparts. This is because service businesses focus on delivering expertise, skills, and solutions to customers.
  3. Fast Growth Potential: With the right strategy, a service business can scale rapidly, allowing you to expand your reach and profitability.
  4. Low Overhead Costs: Service businesses typically require fewer physical resources, inventory, or manufacturing equipment, resulting in lower overhead costs and better cash flow management.
  5. Low Startup Costs: Many service-based businesses can be launched with relatively low startup capital, making entrepreneurship more accessible.

Now, you may be wondering which service business is right for you. We’ve provided a comprehensive list of 50 profitable service business ideas to help you get started. These ideas span various industries and niches, allowing you to explore options that align with your skills, interests, and market demand.

Some of the top service business ideas include:

  • Resume Writing Business: A recession-proof service that helps individuals create compelling resumes for job applications.
  • Event Planning Business: Profitable, especially for children’s parties, with high demand and low startup costs.
  • Human Resources Consulting: Assisting small businesses with HR functions such as hiring, training, and employee management.
  • Photography Business: Transform your passion for photography into a profitable venture, offering photography services.
  • Personal Chef Services: Combine culinary skills with entrepreneurship by providing personal chef services to clients.
  • Mobile Car Wash Business: A unique and in-demand service that can be highly profitable with substantial growth potential.
  • Content Marketing: Help businesses create and distribute valuable content to engage their audience.
  • Window Cleaning Business: A low-cost startup idea with the potential for high profitability.
  • T-shirt Printing Business: Utilize print-on-demand platforms to start your custom T-shirt printing business.
  • Dog Walking Business: Cater to busy pet owners by offering dog walking services.
  • Virtual Assistant Business: Assist businesses with administrative tasks and streamline their operations.
  • Digital Marketing Agency: Provide a range of digital marketing services, including SEO, PPC advertising, and social media management.
  • Landscaping Business: Offer lawn care, landscaping, and snow removal services throughout the year.
  • Windshield Repair Business: A low-cost startup with a steady demand for services.
  • Career Coach: Help individuals achieve their professional goals through career coaching.
  • Personal Trainer: Make a difference in people’s lives by helping them get fit and healthy.
  • Professional Organizer: Assist clients in decluttering and organizing their physical and mental spaces.
  • Social Media Management: Manage businesses’ social media accounts to improve their online presence.
  • Graphic Design Business: Leverage your creative skills to provide graphic design services.
  • Cleaning Services: Offer residential and commercial cleaning services with high demand.
  • Private Music Teacher: Share your love of music and skills by offering private music lessons.
  • Life Coach: Help clients set and achieve personal and professional goals.
  • Handyman Business: Provide a range of home maintenance and repair services.
  • Consulting Business: Offer specialized expertise and consulting services to businesses.
  • Grocery Shopping Services: Assist clients with grocery shopping, a valuable service for busy individuals.
  • In-Home Masseuse: Provide massage therapy services in the comfort of clients’ homes.
  • Personal Stylist: Help clients enhance their personal style and appearance.
  • Pet Sitting: Offer pet sitting services for pet owners in need of reliable care.
  • Hairstylist: Provide hairstyling services, potentially through mobile hairstyling.
  • Mobile Notary Public: Offer notary services at clients’ locations for convenience.
  • Property Management: Assist property owners with various property management tasks.
  • Consulting Business: Offer specialized expertise and consulting services to businesses.
  • Recycling Consultant: Help businesses and individuals implement effective recycling programs.

Each of these service business ideas has the potential to be profitable, provided you identify your target market, offer high-quality services, and effectively market your business. Ultimately, the most profitable service business for you will align with your skills, interests, and the demand in your local or target market.

As you embark on your journey to start your service-based business, conduct thorough market research, create a robust business plan, and prioritize excellent customer service. With dedication, passion, and a strong work ethic, you can build a successful service business that not only generates income but also makes a positive impact on the lives of your clients and your community.

Image: Depositphotos

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Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.