Simple Steps for Building Your Business

Building a business is easier when you take it in steps. From dreaming up a profitable idea to marketing, hiring, closing sales, and signing up clients, building your business in incremental steps is more important than the big wins that are here today and gone tomorrow. Here’s a look at where to get started.

Getting Started

Coming up with a profitable business idea. This is, of course, the first thing you need to do when building your business, and while coming up with an idea for a profitable business may seem daunting, a simple step by step approach can make the whole process much easier. Let’s take a look. Entrepreneur

Creating an online store with no technical experience. In part one of this simple video guide, online entrepreneur Steve Chou shows you how to set up an online shopping cart with no previous  technical knowledge and very little cost. Other videos will deal with setting up credit card payments and other steps to completing your online store.

Marketing Tips

Marketing your business by observing trends. Small business owners can often improve their marketing simply by observing the latest trends. What changes can you make in your product or service that will meet your customers changing needs? Finding the answers to such questions is often the most powerful kind of marketing. M4B Marketing

Building your business with customer retention. Of course, bringing in new customers is important, especially in new businesses, and should be a main focus of your marketing efforts. But retaining existing customers can be just as important once your business begins to grow. Here are some tactics to consider. Small Business Marketing Tools

Management Basics

Building a world-class customer service team. Having a great customer service team should mean great repeat business and word of mouth from every customer that you serve. Here’s how to be sure the customer service team you assemble is up to the task. Step By Step Marketing

Managing your staff Twitter style. Communicating to your staff doesn’t require long, endless meetings or long phone or Skype conversations. In fact, you can get very simple reports about what’s coming up and what needs to be changed in 140 characters or less.

Social Media 101

Optimizing your Facebook page for your brand. These days your Facebook page is as important as a Website when it comes to building your brand on the social Web. Here are some tips that will increase the visibility of your brand on Facebook and help you promote your business through social media. Social@BloggingTracker

Harnessing the marketing power of Twitter. Just a single post on your small business blog can be tweeted out many times by your loyal readers, bringing in more traffic and giving more exposure than your blog post might ever have received without it. This means that, as a marketing platform, you can’t afford to discount Twitter. Tweak Your Biz


Getting your clients to pay on time. Getting clients or customers to pay in a timely fashion can be critical to success in any business. Fortunately, there are many tips out there about how to speed up payment. Here are some you may wish to consider. Women Entrepreneurs Online

Building a remote workforce. You don’t need to have employees all in the same office or even all in the same city or town to build an efficient and effective business. Remote workforces can be full-time, part-time, or subcontractors, and can be tremendously flexible. The key is to manage those efforts effectively.

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.