Small Business Lessons for Leaders

Small business owners and entrepreneurs are leaders, but few things about the process of starting your business may prepare you for this all-important leadership role. What are the resources you can draw from? Fortunately, they’re all around you. Here are some important tips and some ideas to get you started.

Management Basics

Can you revive dead weight employees? With the current economic climate and the lack of loyalty on the part both the employers and employees, employee job satisfaction is at an all time low. Unlike in the past when an employee left his job in the company if he was truly dissatisfied, in today’s world they hang on mostly because there is no other job to go to. This presents you with the challenge to motivate these people into becoming productive workers again. CNNMoney

Five things every small business should know about public relations. Despite the many new methods of communicating with the public, the basics of public relations remains the same. You need something worth telling, good and current outlets to get out the message, and well written material. In addition, you need to get out and and meet your customers,friends, and people in the media. Don’t be hesitant to pick up the phone. It is an easy way to find out if your message is getting out and how it is being received. Finally, you need to stay current and knowledgeable on all of the methods of communicating. Forbes

Why you should chuck your ad campaign. With all of the new ways of communicating, people’s ability to mentally process along with their skepticism is causing mental strain. This is in some cases causing potential customers to turn off to all advertising. Perhaps it’s time to return to the market strategy of providing a quality product or service, depend on your satisfied customers to spread the word, and wait for customers come to you. CNNMoney

Latest Trends

Nervously watching as economy churns. We see that Wall Street is recovering, but what about Main Street? In surveying small business leaders we find that most of them are very nervous about the economy. Many feel that they should be moving forward but instead they are hesitating or moving more slowly than they normally would. NY Times Small Business

What are you doing to help the recovery? Starbucks, a big brand, may be leading the way with its “Jobs for USA” program, but small business leaders can also help and it is in our best interest to do so. Of course, we already create all the new wealth and all the new jobs out there, but how can small business leaders go the extra mile to improve the economy? Yahoo! Finance

Double-dip recession blues? Economic worriers are forecasting another economic downturn, the kind of declaration that often seems to be a self-fulfilling prophecy as the worry spreads. As small business owners, we have the key to economic recovery: job creation. How will you greet news of tough economic times ahead? Yahoo! Finance


Small businesses aren’t the key to growth?! Amazingly, despite ample evidence to the contrary, some experts are still extolling the virtues of big businesses insisting they, not small businesses and startups, are the key to growth and economic recovery. Never mind that many of the big businesses they site were once small startups. Bloomberg BusinessWeek

The best argument for small business and entrepreneurship (video). Take this video and share it with everyone. If you doubt the importance of small businesses or entrepreneurs in this or any economy, please listen to this message and pass it on. Kauffman Foundation

Marketing Lessons

Google introduces trusted stores. If your business is involved in selling online, this may be an important consideration. The search engine giant will look at providing some guidance about online stores including which ones to trust and who it may be better not to buy from. Kikscore Blog

How to avoid wasting money on marketing. If you only knew which part of your marketing wasn’t working, you could focus on the part that is. A simple idea, but how difficult is it to figure out what part of your marketing budget is being wasted? Here are some metrics that may help.

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.