Small Business Marketing
Need marketing ideas, advice and strategies? Our experts have created original articles, guides, checklists and tools. Explore the small business marketing content below to see how to leverage a wide range of marketing approaches to grow your customer base and make your business a success.
Marketing is a broad area that includes advertising, social media, email marketing, search engine visibility, event marketing, lead generation, public relations, content marketing and much more.
Psychology tells us that color affects human behavior. A choice of color can cause people to feel upbeat, energetic, calm, or some other feeling or emotion. See how large brands and small businesses can use color to evoke different reactions.
This is the % of business buyers using LinkedIn during their purchasing journey. LinkedIn is clearly important in B2B.
U.S. businesses spend $167 per person on direct mail. In return, they sell $2,095 worth of goods. That’s a 1,300% return.
The vast majority of businesses (80%) are using email marketing to help with customer retention. Email is key to maintaining loyalty.
Social Media Marketing
Social media blew onto the scene over a decade ago. Fast forward to today and it is an essential part of most small business marketing. Here are some of our most popular articles:
Marketing and sales go hand-in-hand. Marketing gets you on the buyer’s radar. Selling, on the other hand, is the act of turning an interested party into a purchaser. To grow a small business, your organization must become adept at both.
Recent in Sales
Do you get most of your customers from within a 50 mile radius, like millions of small businesses? Learn about Google My Business; map placement; online reviews; attracting local buyers; and more.
People search millions of times of day for something local. This guide shows you how to make your online content relevant to local searchers.
Recent in Local
About Our Marketing Content
Here at Small Business Trends, we’ve been writing about marketing for more than a decade and a half, since 2003. Our in-the-trenches experts — who have hundreds of years of combined marketing experience — keep you up to date on the latest techniques, ideas and strategies. And our staff of professional journalists cover marketing product news, trends and events. Our mission is “Small business success .. delivered daily” and we try to live up to that mission through the original content we produce. Here’s what others say about us:
A well-regarded media company serving the small business community; plenty of strategic and how-to advice ….
– Bill Furlong, Founder, Squarestack