Small Business Marketing

Need small business marketing ideas, advice and strategies? Small Business marketing is a broad area that includes advertising, social media, email marketing, search engine visibility, event marketing, lead generation, public relations, content marketing and more. Our experts have created original articles, guides, checklists and tools. Explore our small business marketing content below to see how to leverage a wide range of marketing approaches to grow your customer base and make your business a success. 

Psychology tells us that color affects human behavior. A choice of color can cause people to feel upbeat, energetic, calm, or some other feeling or emotion. See how large brands and small businesses can use color to evoke different reactions.

Holiday Marketing

Marketing Guides

In this guide, we explain the ins and outs of advertising your business in newspapers, TV, radio, online and more.
Marketing around “national days” and holidays is trendy. Bookmark and use this list to develop marketing campaigns.
In this guide we define what marketing research is in plain language, including the different types of market research.

Marketing Explainers

Marketing Topics

1 %
of B2B Buyers

This is the % of business buyers using LinkedIn during their purchasing journey.  LinkedIn is clearly important in B2B.

$ 1
Spent on Direct Mail

U.S. businesses spend $167 per person on direct mail. In return, they sell $2,095 worth of goods. That’s a 1,300% return.  

1 %
Use Email Marketing

The vast majority of businesses (80%) are using email marketing to help with customer retention. Email is key to maintaining loyalty.

Marketing Tools

Use this template for the simplest marketing plan you can imagine.  

Use our free template to establish a regular schedule for your social media accounts.
Learn how to stay in compliance when it comes to collecting and remitting sales tax.

Social Media Marketing

Social media blew onto the scene over a decade ago. Fast forward to today and it is an essential part of most small business marketing.  Here are some of our most popular articles:


Small business marketing and sales go hand-in-hand. Marketing gets you on the buyer’s radar. Selling, on the other hand, is the act of turning an interested party into a purchaser. To grow a small business, your organization must become adept at both.

Recent in Sales

Local Marketing

Do you get most of your customers from within a 50 mile radius, like millions of small businesses? Learn about Google My Business; map placement; online reviews; attracting local buyers; and more.  

About Our Marketing Content

Here at Small Business Trends, we’ve been writing about small business marketing for more than a decade and a half, since 2003. Our in-the-trenches experts — who have hundreds of years of combined marketing experience — keep you up to date on the latest techniques, ideas and strategies. And our staff of professional journalists cover marketing product news, trends and events. Our mission is “Small business success .. delivered daily” and we try to live up to that mission through the original content we produce. Here’s what others say about us:

Bill Furlong

A well-regarded media company serving the small business community; plenty of strategic and how-to advice ….

– Bill Furlong, Founder, Squarestack