10 Ways to Monitor and Improve Your Small Business Online Reputation

small business online reputation

Your online reputation can be one of your brand’s biggest assets. So it’s essential to monitor your online content and platforms carefully. Everything from your website to your social media can make an impact. Read tips from members of the online small business community to improve and monitor your company’s reputation.

Audit Your Brand’s Online Reputation

Every brand has a reputation. There are several online factors that may impact this. So it’s important to always keep an eye on those elements. In this UpCity post, David J. Brin goes over how to complete an audit of your brand’s reputation online.

Find the Best Ways to Manage Your Marketing Efforts

There’s so much data available today, which makes it easy for businesses to measure marketing impact. But the methods used to measure this data change constantly. Learn about the trends that may impact your business in this Search Engine Watch post by Matthew Emans.

Gain Client Trust on a Budget

Trust is essential in any business relationship. If you’re looking to gain new clients, it may seem difficult to accomplish this on a tight budget. Luckily, there are ways to gain client trust without a huge investment. Learn more in this Biz Epic post by Ivan Widjaya.

Learn How to Blog the Right Way

Blogging can be an effective way to share thoughts with potential clients or customers. If you want to utilize this strategy, you need to learn the art of blogging. Ryan Buddulph of Blogging From Paradise offers tips in this post. And BizSugar members shared thoughts on the post here.

Create Your Best SEO Content This Year

The content you create online can make a major impact on your brand’s reputation. Many businesses already create some content. But there’s probably room for improvement in your strategy. To create your best content this year, read the tips in this Small Biz Daily post by Jos Davies.

Improve Your Local Website SEO

Your website is one of the main things that can impact your online reputation. But it can only have an effect if you actually bring in visitors. SEO is one of the main factors in developing traffic. Learn more about improving SEO for your local business website in this Bright Local post by Ian Loew.

Optimize Your Facebook Business Page

Facebook is another element that can make a dramatic impact on your online reputation. Not all business pages get the attention they deserve. So you need to optimize your content to make a real impact. This Duct Tape Marketing post by John Jantsch includes easy ways to update your page.

Get Your Own Blog Property

Some professionals choose to blog on social media platforms or other online publications. But having your own blogging home online can be a major benefit. Lisa Sicard of Blogging Explained discusses here. And BizSugar members commented on the post here.

Make Influencer Marketing a Priority for Your B2B Brand

Influencer marketing has been a major trend in the B2C space for years. Aligning your brand with influential people can dramatically help your brand’s reputation. And the same is true for B2B brands. Lane Ellis elaborates in this TopRank Marketing post.

Consider the Influence of Online Communities

Your brand’s online reputation isn’t just about your website and Google listing. There are many niche communities that can help you communicate with potential customers. In this Social Media Today post, Andrew Hutchinson explores the idea of online communities.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Depositphotos

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Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends and has been a member of the team for 12 years. Annie covers feature stories, community news and in-depth, expert-based guides. She has a bachelor’s degree from Columbia College Chicago in Journalism and Marketing Communications.