Small Business Success Metrics

Do you know how to take your small business to the next level of success? Here are some steps you may want to take and some information you may want to know. Leveraging the latest data can uncover new opportunities and help you measure the results of your efforts.


Failure into success. Not every small business can be a success and so it stands to reason not every entrepreneur will be successful, at least with their first venture. Fortunately, like so much of life, we can often learn as much from failure as from things going right. EntrepreneursUnpluggd

Business growth with Google analytics. Steve Chou gives us a behind the scenes look at how analytics has helped his e-commerce Website become an unparalleled success. Steve reveals that using analytics well involves much more than simply tracking the number of visitors to your site.


Companies you should invest in. This isn’t just your average list of the hottest up and coming startups. It’s a list of businesses hand picked by members of the Young Entrepreneur Council (Y.E.C.), a non-profit group promoting entrepreneurship as an alternative to youth unemployment of underemployment, and consists of companies they would invest in. What businesses would make your list? Open Forum

Success means good content. As increasingly more of your business is conducted online, creation of content has become a critical part of your business success each day. Though you may never have thought of it this way before, creation of quality content has become a core function of every business that markets itself on the Web. Brick Marketing Blog


What does your business need the most? Well, if you ask leaders in Washington, the answer might be money, probably in the form of loans or other financing. If you ask a VC, the answer might be venture or angel funding. Then there are a growing number of advocates who argue it is neither of these. Their recommendation? Bloomberg BusinessWeek

Congress still poised to aid with capital. A series of bills may offer the opportunity for more investment and financing in U.S. small businesses by the end of the year. Lack of capital has often been cited as a challenge for small businesses in the current economy, but it is not their only hurdle. WSJ


Should you be moving to the cloud? Small businesses with any significant need for computing have certainly already heard the clarion call. It seems like everyone is moving to the cloud. Should you? Cloud computing offers many capabilities potentially useful especially for small businesses. Are these capabilities right for your business? You’re the Boss

Why your success is not just about keywords. With ever increasing focus on Web marketing, some small business people have been focusing with understandable interest on SEO and the tools capable of bringing visibility, traffic and thus success online. But one expert warns the quality of what you do must never be left behind. Search Engine Optimization Journal


Best money-making and cost-saving tips. The list is mainly for online retailers, but with a little imagination you should be able to think of some simple ways to boost revenue and trim cost in almost any small, business you operate. Are you taking advantage of all the revenue opportunities at your disposal? How about cutting costs? Constant tweaking can be the long-term secret to success. Capture Commerce

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.