Smarter Social Media in 2012

The chameleon called social media has transformed once again, and continuing in the field requires adjusting to this change. Here are some links that may help you reinvent your social media strategy for the coming year.


Working smarter in 2012. In social media as in so many other areas of business and life, the only constant may be change. How are you changing your strategy in 2012 to meet the challenges of the social media sphere? How are you working to promote your brand? Channelship

Best practices for social media. It may not occur to many small business users and other social media marketers to think in terms of responsibility when it comes to the content they create, but this is no academic discussion. Instead, it’s about being effective. Chris Brogan


Tweeting to boost your bottom line. Small business owners who think that Twitter is only a networking tool ought to listen to Kenny Lao of Rickshaw Dumpling. See this video about how Kenny is boosting his brand’s earnings 140 characters at a time. Entrepreneur

Measuring ROI, let me count the ways. The social media tools you use to sell your products and services are much more than the latest flavor of the week. In fact, those who use them know all about their effectiveness. Webbiquity


Who is your audience? Perhaps the most compelling question for businesses using social media today, isn’t so much what they’re saying or how they are saying it, but to whom are they communicating? Here’s some food for thought on that topic. WSJ

What social media is telling you. So many times we focus on what we are trying to say with social media when the real point may be what we can learn from it. Can social media also be a market research tool for your business? Corporate Executive Board


The more things change, the more they stay the same. How much has social networking really changed in 125 years? Maybe not much when you come right down to it. Whether you’re using an online social network or interacting face to face, here are some oldies but goodies you might consider. Unready and Willing


The Power of Foursquare. All the buzz that continues to be created around Facebook and Twitter has drawn attention away from some other success stories, most notably the one addressed in this new book. Small Business Trends


Do you want Facebook traffic? It’s not as hard as you might think to market your Facebook page to tons of loyal fans. Here are some steps toward improving traffic on your Facebook site using nothing but the power of search. Fans Bridge

Bloggers, bloggers everywhere? Creating a multi-author blog can be an effective strategy for establishing a Web presence these days. Many bloggers are looking for ways to introduce themselves to larger audiences. Here’s how you to get your multi-author blog started. Social Media Examiner

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.