Social Media is in and About Your Business

Social media is pervasive. We use it to talk about our small businesses, to provide customer service and to listen to what our customers have to say. Our employees use it too. Social media is in and about our businesses. Here are some tips for running a business in a social media world.

Latest Tips

Trends to follow. Looking for the latest trends to follow in social media to bring greater effectiveness to your business model? It could be as simple as being yourself and learning to use the tools at hand. Fox Small Business Center

Four practices to live by. If you’re not doing these four things, you may soon regret it. Not only is social media a powerful weapon in your arsenal, but using it effectively is critical to your success. Small Business Trends

Best Practices

Social media can be a drain. Don’t let it drain you of critical time you need to attend to other aspects of your business. Here are some suggestions to keep you effective while saving time in your social media efforts. Business2Community

Manage your community before it manages you. Don’t start communities you can’t maintain. Social media can be a wonderful opportunity for your small business, but be sure you stay on top of the conversation. BBC News Business

User’s Guide

Double or nothing. Using social media shouldn’t mean abandoning your e-mail marketing efforts. In fact, used correctly, the two approaches can help each other in your social media efforts. 5 NBC Chicago

LinkedIn bigger than Twitter. Do you use Twitter or LinkedIn for your small business efforts? Would it surprise you to learn that LinkedIn is the more popular of the two with small businesses. Marketing Pilgrim


Rules for small business employees? Do you have rules for the things your employees post to social media? Should you? You may be surprised as some of the advice here. Washington Post

Why you don’t really need a formal policy. This post puts it a bit more succinctly. While you obviously don’t want employees hurting your business online, a policy isn’t necessarily the answer. PayScale

More Trends

Some small businesses still cautious. Some small businesses are still worried about getting social media wrong. As a result, many are delaying getting involved, even though they know the clear benefits. Tax Assist Accountants

Things you should already be doing. Not to send you into a panic or anything, but if you’re not already doing these things, the obvious question is, why not? Here are trends your business should be aware of. Rutland Herald

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.