Speedzone Performance: Owner’s Passion and $700 Loan Led to Unique Niche

speedzone performance

Speedzone Performance focuses on a part of the automotive industry most car buyers and owners probably never even think about.

Founder Vishal Mathur says he has a passion for high quality aftermarket auto parts (parts built by companies other than a car’s original manufacturer) sourced specifically from companies in the U.S. or vetted Japanese partners. And this means parts he sells often cost a bit more.

Mathur says the reason he tries to trace the origins of his parts so carefully is that he wants to be able to stand behind what he sells. And he wants to know that his suppliers will do the same.

As it happens, this isn’t something Mathur dreamed up to put into a marketing message or so he could charge a little more for his parts on eBay.

In fact, he says, it’s the reason he started his business in the first place, 15 years ago and right out of college:

“I know what it’s like to be on the other side of the counter.”

First of all, Mathur didn’t have any experience as an auto mechanic or in selling auto parts before starting his business.

speedzone performance

Instead, he graduated college with a degree in business administration and a minor in marketing.

Today, Mathur’s business not only sells automotive parts but also does race car fabrication, including building custom racing engines. They do custom auto work, too. That includes transforming, say, a 1991 Nissan or other vehicle into a 1000 horsepower track car for “weekend warriors” and other race enthusiasts. They also build roll cages and do other specialty work.

All of this happens at the company’s 2,500 square foot auto body shop in Kissimmee, FL.

So how did a guy with no particular background as a mechanic or in the auto parts industry get involved in this business?

Well, even if Mathur didn’t know all that much about fixing up or modifying cars, he did have entrepreneurship in his blood.

Mathur’s father had, for years, owned and operated a bookstore. So in addition to his education, he had learned a lot about running a business…and about spotting an opportunity.

While incapacitated for a short while with a hand injury, Mathur used the time to read auto magazines from his parents’ store. He intended to modify his existing car and spent a lot of time at a local auto paint shop drinking in all he could learn about the process.

When a local auto parts dealer refused to stand behind some faulty parts he’d bought or even go to bat for him with the manufacturer, Mathur decided he could do better.

With a $700 business loan from his parents and use of their business license and a room behind the store, Mathur started selling auto parts.

When he enlisted the help of some part-time workers from a local car club, the group began doing modifications on each others’ cars in the parking area out back.

speedzone performance

Before long, local code enforcement required him to move to a facility that allowed more automotive work. Mathur brought in a lift and other necessary equipment and continued to build his business.

Today, Mathur has six employees, including certified mechanics. He also operates a website SpeedzoneWeb.com where he offers auto parts for sale. However, he admits the site is a much smaller part of his business and serves mainly to promote his physical location.

Mathur says online sales of auto parts is dominated by sellers marketing mass produced parts from China, Malaysia and other overseas sources. Their emphasis is on low prices Speedzone Performance cannot meet due to its sourcing standards.

Instead, Mathur will deal only with primarily domestic and some Japanese manufacturers who he has researched thoroughly or been referred to by other trusted industry sources.

Mathur estimates only about 30 percent of the auto part industry focuses on this approach, avoiding mass produced lower quality parts.

The next step is the research and development and then manufacture of his company’s own brand of parts, something already done by others in the industry, he says.

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iCIMS, a leading provider of talent acquisition solutions for growing businesses, is proud to be the official sponsor of Small Business Trend’s first inaugural “Small Biz Spotlight” of Speedzone Performance. Like iCIMS, Speedzone Performance has become a leader in their industry by providing the highest quality products and superior service to their customers. iCIMS is delighted to have the opportunity to support the passionate drive and entrepreneurial spirit of companies like Speedzone Performance through the sponsorship of the “Small Biz Spotlight.” (Visit the “Small Biz Spotlight” series archives and stay tuned for more small business stories there.) 

Image: speedzoneweb.com

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Shawn Hessinger Shawn Hessinger is the Executive Editor for Small Business Trends and a professional journalist with more than 20 years experience in traditional and digital media for trade publications and news sites. He is a member of the Society of Professional Journalists and has served as a beat reporter, columnist, editorial writer, bureau chief and managing editor for the Berks Mont Newspapers.

6 Reactions
  1. Good luck to this man for his idea, it’s great to see some one forming an idea, implementing it, and working towards success.

  2. Find a niche, provide a superior product & customer service experience, and you’ll have a solid business. Great template for any aspiring SMB owner.

  3. Really interesting and inspiring how he got started, with no experience as a mechanic, just an idea, passion and an entrepreneurial spirit.

    Look where he is now.

    Good for him.

  4. It’s a great place to work.
    Even though it can be hectic at times.
    We power through all challenges to get the work done and try to meet every customers needs

    • You work at Speedzone, Anthony?!! 🙂

      I’m not surprised it’s a great place to work. On paper, it comes across as such. Even if it can be hectic sometimes as you say, it being a great working environment makes it worthwhile I should imagine.

      take care…

  5. It is amazing how far passion can take you. That’s because when you are passionate about something, you don’t really care how things will turn out. You care more about doing a good job in serving your customers more than anything. That’s a business with love.