46 Sports Business Ideas

Sports Business Ideas

If you’re looking for a way to get into this exciting and profitable field, look no further. This list of 46 profitable sports business ideas is great for sports lovers and will give you a good starting point.

So whether you’re an experienced entrepreneur or just getting started, there’s sure to be an idea here that’s perfect for you to start a sports business. Let’s get started!

Why You Should Start a Sports Business

If you’re passionate about sports and want to help others, then starting a sports-related business is a great way to do it. Here are four good reasons why you should start your own business in the sports industry:

  • Be your own boss. You’ll be able to set your own hours and decide what products or services to offer.
  • Make a good living. The sports industry is a multi-billion dollar industry. And with the right profitable business model, you can tap into this vast market and make a good living for yourself.
  • Help others. You’ll be able to help others in their quest to live a healthier lifestyle by offering products or services that help people stay active and healthy.
  • Follow your passion. If you’re passionate about sports, then starting a sports business is a great way to turn your passion into a profitable venture.
Reasons to Start a Sports BusinessDescription
Be Your Own BossEnjoy the freedom of setting your own schedule and determining your business's direction.
Lucrative IndustryThe sports industry is worth billions of dollars, offering ample opportunities for financial success.
Promote Health and WellnessContribute to a healthier lifestyle by providing products or services that encourage physical activity.
Follow Your PassionTransform your love for sports into a profitable and fulfilling entrepreneurial venture.

The Sports Industry in 2022

The global sports industry is going to continue to see a lot of money in 2022. The whole sports industry is expected to be worth about $181.47 billion by the end of 2022 and as much as $272 billion by 2026. The money is going to come from new places especially as new technology emerges.

Selecting the Best Sports Business Ideas for Entrepreneurs: Our Methodology

When it comes to choosing the right business idea in the sports industry, several criteria are paramount. We’ll rate these criteria on a scale of 1 to 5, with 5 being the highest importance and 1 being the lowest:

  • Personal Passion and Interest (Rating: 5): Your passion for sports is a driving force. Choose a sports business idea that aligns with your interests and enthusiasm.
  • Market Demand (Rating: 5): Assess the demand for your sports-related product or service. A strong demand is crucial for success in this competitive industry.
  • Relevance to Current Trends (Rating: 5): Stay up-to-date with the latest trends in the sports industry. Business ideas that align with current trends are more likely to thrive.
  • Skill and Knowledge (Rating: 4): Evaluate your own expertise in the sports niche you’re considering. Having knowledge and skills in the field can be a significant advantage.
  • Target Audience (Rating: 4): Identify your target audience and understand their preferences. A clear understanding of your customers can guide your business decisions.
  • Competition Analysis (Rating: 3): Research the competition in your chosen sports niche. Assess the level of saturation and identify areas where you can stand out.
  • Budget and Investment (Rating: 3): Consider your budget and the capital needed to start and sustain the business. Choose an idea that aligns with your financial capabilities.
  • Legal and Regulatory Compliance (Rating: 2): Ensure your sports business complies with all relevant regulations and licensing requirements. This is important but often less critical than other factors.
  • Profit Potential (Rating: 2): Evaluate the potential for profit in your chosen sports business. While profitability is essential, it should be balanced with other factors.
  • Long-Term Viability (Rating: 1): Think about the long-term sustainability of your sports business idea. Will it remain relevant and profitable in the years to come?

46 Amazing Sports-Related Business Ideas

Sports are a huge part of our culture and there are many business opportunities related to sports. Here is a list of the 46 best sports business ideas:

1. Sports Club

The first sports-related business idea is to start your own sports club. You can offer memberships to people of all ages and levels of ability.

2. Sports Radio Station

The second idea on this list of sports businesses is to start your own sports radio station. You can offer sports commentary, news, and interviews with athletes and sports figures.

Sports Business Ideas

3. Sports Consulting business

As a sports consultant, you can make a lot of money by offering your services to athletes, coaches, and teams.

4. Online Sports Shop

Starting a sports shop online is a great way to make money from your passion. You can sell sports equipment, apparel, and accessories.

5. Sports Betting Business

When starting your own sports betting company, you can offer betting services to fans of all sports or niches down to one. For example, you can be the basketball one-stop shop for betting.

Sports Business Ideas

6. Sports Magazine

Advertising revenue is high, and there are many opportunities to monetize magazine content through subscriptions and other sales.

7. Sports Blogger

There are many ways to monetize a sports blog, from selling advertising to offering paid subscriptions.

8. Sports Camp

A sports camp can be a great way to make money while helping others improve their skills. You can offer camps with lots of sports activities and sports facilities for all ages and levels of ability.

Sports Business Ideas

9. Sports Copywriting Business

As a sports copywriter, you can offer your services to businesses in the industry. You can write copy for websites, brochures, and other marketing materials.

10. Sports Equipment Store

Selling sports merchandise is a great way to get involved in the industry. You can sell all types of sports equipment, from balls to bats to shoes.

11. Fitness Centre

People are always looking for new and innovative ways to stay in shape, and a fitness center can offer that.

12. Sports-Related App

Developing sports-related apps can be a very profitable business. There are many different types of apps in the sports sector, from ones that keep track of stats to ones that offer training programs.

13. Sports-Themed Restaurant

If you love sports and food, then sports-themed restaurants might be the perfect business for you. You can offer all kinds of food, from wings to burgers to pizzas.

Sports Business Ideas

14. Sports Photographer

Sports photography is a great industry to get involved in. You can offer your services to athletes, teams, and events.

15. Promoter

This is a great business if you’re interested in being a successful boxing promoter or promoting other sporting events.

16. Sports Illustrator

Drawing sports cartoons is a very creative way of getting involved in the industry. You can offer your services to magazines, websites, and teams.

17. Athletic Trainer

Becoming an athletic trainer for sports teams at various levels is a very fulfilling way of getting involved in the sports world.

18. Physical Therapist

Being a physical therapist is a great way to help people recover from injuries. You can offer your services to individual athletes and teams.

19. Personal Trainer

If you love exercising and everything about fitness, then starting your own personal training business makes perfect sense.

20. Sport Psychologist

As a sports psychologist, you can help athletes overcome the mental hurdles that are holding them back from performing at their best.

21. Sports Dietitian

Proper diet plays such a crucial role in an athlete’s performance, and as a sports dietitian, you can help them optimize their nutrition.

22. Massage Therapist

Sports teams often have massage therapists on staff to help keep their athletes healthy and performing at their best.

23. Golf Course Designer

As a golf course designer, you can help create the courses that golfers will enjoy playing for years to come.

24. Sporting Goods Manufacturer

Manufacturing equipment is a great way to get involved in the sports industry. You can create all kinds of products, from balls to bats to gloves.

25. Outdoor Adventure Company

Having your own outdoor adventure company is an awesome business to start if you’re a sports enthusiast. You can offer all kinds of activities, from hiking and camping to kayaking and rock climbing.

26. Bike Shop

Opening a bike shop is a great way to get involved in the sports world. You can sell all kinds of bikes, from mountain bikes to road bikes to BMX bikes.

27. Ski and Snowboard Shop

If you love snowboarding or skiing, then starting your own shop selling equipment is a great business to get into.

28. In-Home Exercise Equipment Sales

Working out at home is becoming more and more popular, so selling in-home exercise equipment is a great business to be in.

29. Online Fitness Trainer

Along the same lines as in-home exercise equipment sales, being an online fitness trainer is a great way to help people get in shape in the comfort of their own homes.

30. Mobile Personal Trainer

As a mobile personal trainer, you can bring the gym to your clients and train them wherever they are.

31. Yoga Studio

Yoga is becoming increasingly popular, so opening your own yoga studio is a great business to get into.

32. CrossFit Gym

Crossfit gyms are becoming more and more popular, so this is a great business to get into if you’re passionate about fitness.

33. Martial Arts Studio

Thanks to the rise in popularity of mixed martial arts over the last 20 years or so, starting your own martial arts studio is a great business to get into.

34. Ticket Broker

As a ticket broker, you can help people get tickets to the sporting events they want to see, but weren’t able to buy through normal means.

35. Travel Agent specializing in Sports Travel

Working as a travel agent specializing in sports travel is a great way to help people plan their dream vacations. You can book their flights, hotels, and tickets to the events they want to see.

36. Event Planner specializing in Sports Events

Planning events is a great way to get involved in the sports world. You can help plan everything from small local events to large national tournaments.

37. Sports Marketing Firm

Starting your own sports marketing firm can be very lucrative. You can help brands market themselves to the sports world and get their products in front of potential customers.

38. Sports Journalist

As a sports journalist, you can cover the events and athletes that you love and get paid to do it.

39. Mobile Sports Coach

Being a mobile sports coach is a great way to earn a living while doing something you love. You can coach teams or individual athletes and help them improve their skills.

40. Youth Sports League Operator

Operating a youth sports league is a great way to give back to the community and help kids stay active. You can offer all kinds of sports, from basketball to baseball to soccer.

41. Adult Recreational Sports League Operator

This is the same as a youth sports league operator, but for adults. You can offer all kinds of sports, from softball to flag football to volleyball.

42. Personal Chef for Athletes

Athletes have very specific dietary needs, so being a personal chef for athletes is a great way to help them stay healthy and perform at their best.

43. Sports Performance Analyst

As a sports performance analyst, you can help athletes improve their techniques and performance. You can work with individual athletes or whole teams.

44. Sportswear Designer

Designing sportswear is a great way to combine your love of sports with your creative talents. You can design all kinds of gear, from jerseys to shorts to shoes.

45. Talent Scout for Professional Athletes

If you have a keen eye for talent, you can work as a talent scout for professional athletes. You can help them find the best up-and-coming athletes in their sport.

46. Sports News

Delivering news about sports is a great way to keep people up-to-date on all the latest from their favorite teams and athletes. You can work for a news organization or start your own independent sporting news website.

Start Your Dream Sports Business Idea Today

So there you have it – 46 profitable sports business ideas to get your creative juices flowing. Hopefully, at least one of these has sparked some interest and given you the impetus to start exploring it further. Just remember that whatever business you choose to pursue in sports, always make sure you have a passion for it.


If you’re eager to dive into the dynamic and lucrative realm of sports business, look no further than this comprehensive list of 46 profitable sports business ideas. Whether you’re a fervent sports enthusiast or a budding entrepreneur, there’s undoubtedly an idea here that aligns with your interests and aspirations.

Starting your own sports business holds immense potential for personal fulfillment and financial success. The reasons are clear:

  • Autonomy and Flexibility: You’ll have the freedom to shape your own schedule and offerings, allowing you to tailor your business to your vision.
  • Lucrative Industry: The sports industry boasts a substantial market value, and with a well-executed business model, you can tap into its vast potential and secure a prosperous future.
  • Health and Wellness Impact: By providing products or services that support an active and healthy lifestyle, you can make a positive difference in people’s lives.
  • Passion-Driven: Embark on a journey that resonates with your love for sports, transforming your passion into a rewarding and profitable venture.

The sports industry’s value is set to continue its upward trajectory in 2022, reaching impressive figures like $181.47 billion by year’s end and potentially $272 billion by 2026. With the advent of new technologies, opportunities for growth and innovation are abundant.

From sports clubs and online shops to fitness centers and event planning, this list offers an array of ideas to explore. Whether you’re interested in coaching, journalism, design, or entrepreneurship, the world of sports offers a space for your talents and ambitions.

Remember, your choice of business should align with your passion and expertise. As you embark on your journey, ensure that you are genuinely invested in your chosen endeavor. With dedication, creativity, and a love for sports, you can transform your dream sports business into a reality that thrives in the ever-evolving sports industry.

So, don’t hesitate any longer. Use this list as a starting point to kickstart your journey and bring your unique sports business vision to life. The field is wide open, and the opportunity awaits – seize it and make your mark in the world of sports entrepreneurship.


Image: Envato Elements

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Kevin Ocasio Kevin Ocasio is a staff writer for Small Business Trends and has been with the team for 2 years. He holds certifications in SEO, digital marketing, and content marketing. Kevin is also certified in Information Technology Technical Support Fundamentals.