Stay-at-Home Moms: The New Entrepreneurs

Today’s Wall Street Journal (requires subscription) has a front-page article about professional women who become stay-at-home mothers and then start their own businesses:

“Tamara Monosoff, a former business consultant and Clinton White House staffer, quit work to stay at home when her daughter Sophia was born. Then she found herself annoyed by the constant need to re-roll the toilet paper Sophia unraveled onto the floor.

So she invented a special latch to prevent the problem. Now, she sells the $6.95 product to parents and pet owners.

‘It’s not glamorous,’ says Ms. Monosoff, who lives in Walnut Creek, Calif. But it’s profitable. She projects sales of more than $1 million next year from the TP Saver and her other products, including duck and puppy shoe-stickers that help children tell left from right. Her husband, Brad Kofoed, recently quit his job in software sales to work with her. In March, they hired a full-time nanny.

For many women who leave the work force to care for children, motherhood is making invention a necessity. The daily routine of child-care presents such a minefield of little problems that they turn to tinkering, and then market their brainstorms.”

The article suggests that the number of professional women who decide to quit their jobs and become stay-at-home moms is on the rise.

I don’t know about that statistic, but one thing that I am seeing is a growing number of websites and networked communities of women — especially young mothers — who have started home-based businesses. The websites keep the motivation high and provide friendship for women who might otherwise feel isolated by being at home with young children. Think of the sites as a sort of 21st century version of the coffee klatch.

[UPDATE October 27: Thanks to Jeff Cornwall who alerted us that everyone can read the entire WSJ article because it is now free access at Startup Journal.]

Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.