The Myth of the 4-Hour Workweek

The 4-Hour WorkweekThe 4-Hour Workweek by Tim Ferriss is the book that all the “make money online” entrepreneurs seem to be reading and talking about. After the umpteenth person told me about it I finally sat down and read it.

I found it motivating and useful. It has many good tips about time management and about structuring a business model using outsourced help.

I even recommend you read it.

But one thing I’d suggest you NEVER do is take the title of this book literally.

Listen, I’m all for recurring revenue streams (love ’em) and for making money while I sleep (who wouldn’t be?). But anybody who’s ever started or built a business knows that you can’t do it on 4 hours a day, let alone 4 hours a week. It simply won’t happen for the vast majority of us (I’m tempted to say nobody) — no matter what business you’re in or how well you manage your time. You might be able to get away with a shorter workday temporarily for a period of time, but not for extended time periods. Not even if your goals are just “to make a living.”

That’s the topic of this week’s column over at the OPEN Forum, where I suggest a more realistic target: A 4-Hour Workweek? Try a 40-Hour Workweek.

What is your workweek like? Do you manage anything close to a 4-hour workweek?

Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.