Triumph of the Business Bloggers

Do you blog for your business? If so, you’re not alone. But how does blogging really benefit your business? Can you make money from your blog, create community, connect with customers and peers? Well, all of the above, in fact. But, if you really want to know what blogging’s all about, read on!


The real benefits of blogging. The truth is you may never make a living solely from your blogging endeavors. That said, business blogging can open some amazing doors including book deals and speaking engagements like the one mentioned here. ProBlogger

Many bloggers work from home. And since bloggers are a subcategory of the growing work-at-home demographic, it’s helpful to have a look at some tips designed to keep home workers focused. Like other home business entrepreneurs, bloggers need focus and discipline. Tweak Your Biz


Why commenting is still important. In the era of social media networks like Facebook and Twitter, it’s easy to loose site of the original social interaction: the blog comment. Here are some reasons commenting remains important and is something you should consider  no matter what. Brick Marketing Blog

Don’t let Viagra ruin your community. Of course, commenting works both ways and it’s critical to keep your blog free of comment spam to keep it relevant to readers. Here are some tricks to recognizing the craftiest spammers. PC World

Networking & Marketing

Business bloggers help build connections. Small business woman and blogger Nikki Peele founded a group where entrepreneurs could gather, support each other, network, and discuss their ventures. It’s another example of how bloggers build community offline and on. The Washington Post

Is blogging part of your marketing plan? It should be, according to this post from Mark Nolan, if you have the time or resources to manage it correctly. A well maintained blog and social media presence can have huge impact on your business efforts. Amsterdam Printing

Pros & Cons

Why one size really doesn’t fit all. While many small business advisers will tell you about the importance of a blog to reach your customers, build your brand and market your business, there may be some legitimate reasons why blogging is not for you. Entrepreneur

Want traffic on your Website? Then blog! It’s that simple, according to Bryan Ring, who argues in this light-hearted post that business blogging is about both learning and sharing your knowledge. It’s a combination guaranteed to boost your knowledge and your business, so get started now! Business Website Building

Getting Better

Belt tightening tactics when blogging. Sure it’s a fairly inexpensive means of marketing and community building already, but here are some other ways to save money while blogging. It’s a good reminder to always seek ways to cut costs. Don’t Do It Yourself

Simple tips. Want to understand how to improve your business blog today? A few simple tips will improve your efforts dramatically. Consider these ideas and put them into practice. You’ll surprised at the difference they make. Earning Diary


Joshua Sophy Joshua Sophy is the Editor at Small Business Trends. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.

5 Reactions
  1. I Enjoyed all of the points made in this post.
    Building a blog has been a huge help to me. It is a great platform to connect, build professional trust and express yourself.
    You must keep at it though! I have found lots of businesses start a blog and then give up or fail to keep it up to date.

    • Agreed. Most have passion for their niche, but most have a hard time finding that inner drive. Staying committed to your audience or customers will require more than passion.

  2. Interesting perspectives from both sides about blogging. Personally I ‘m a convert, I think its a brilliant source of traffic and a great way to build connection but agree that it takes consistency and committment. You’ve got to be in it for the long term if you want to become a serious blogger and get recognised as a standout blog in an ocean of many.

  3. I must also agree, blogging is one of the single most effective way of engaging people of a particular group. Blogging will literally explode within the next 10 years.

  4. Since adding a blog to our office space Toronto website (, we have not added many new html pages to the website. By using a blog, we are able to generate newsworthy and relevant content and deliver it faster to our subscribers.

    Having topical content and information that people are looking for is important to increasing your followers and delivering good leads.