Unleashing Bold Initiatives


Unleashing Bold Initiatives

I read a lot to get inspired for my cartoons. I read a number of blogs, magazines, newspapers, always on the lookout for words or phrases that pop out at me.

One day I was reading the business section, and I read about a company “unleashing a bold new initiative.” I kept reading, waiting for some odd jargon when it hit me. “Unleashing a bold new initiative” hadn’t phased me one bit. That’s a really goofy, grandiose collection of words, and I’d skimmed right over it.

So I worked out a way to take this oddly commonplace phrase and make it utterly normal. And the above cartoon is the result.



Mark Anderson Mark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available for licensing at his website, Andertoons.com.