The Unwilling SEO


I’ve become an unwilling SEO (search engine optimization professional).

What I mean is, because I run a  business with a large Web component, I’ve had to learn a little about search engine optimization and search engine marketing — emphasis on “a little.”

I don’t consider myself a search professional.  Nor do I want to become one.  Given a choice, there are lots of other things I’d rather spend my time on, that I think I’m better at.  It’s just that search is so important to my business, as it is to so many small businesses today.

I wrote about the challenges of balancing between learning and doing SEO yourself, and outsourcing various functions over at the Looksmart blog:  Tips for the Unwilling SEO.



Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.